Queensland has unveiled its most ambitious tourism drive yet—transforming the famed Pacific Coast Way into “Australia’s Holiday Highway”, a coast‑to‑coast road trip from the sun‑kissed Gold Coast to the tropical northern reaches of Cairns. This vibrant campaign, launched under the Crisafulli Government’s Destination 2045 strategy, harnesses the power of accessible drive tourism to champion regional exploration, cultural richness, and economic recovery.
A Road Trip for All Interests
Stretching nearly 1,800 km along Queensland’s eastern edge, the Pacific Coast Way traverses a rich tapestry of landscapes—launched by Tourism and Events Queensland, this iconic route passes through beachfront havens, hinterland towns, national parks, and tropical rainforest settings. It connects the action of the Gold Coast with relaxed idylls like the Sunshine Coast, the cultural charm of towns like Bundaberg and Rockhampton, and the pristine reef experiences in Cairns. This immersive route appeals equally to adventurers, families, history buffs, nature lovers, and festival goers.
Highlighting Hidden Gems and Legendary Stops
Explore indelible “big things” such as the Sunshine Coast’s Big Pineapple and Tully’s Golden Gumboot. Enjoy whale‑watching in Hervey Bay or ride the adrenaline at Gold Coast theme parks. Discover the serene charm of Noosa, the ancient Daintree Rainforest, and Cape Tribulation—places where natural history and adventure intertwine. Visitors can also delight in lesser‑known treasures like the Noosa Everglades UNESCO biosphere, the artistry of Pomona, or the spectacular Sarina Sugar Shed in Mackay region.
Strengthening Regional Economies
With drive tourism already contributing around AUD 9 billion to Queensland’s economy, the campaign targets an ambitious lift to AUD 12 billion. The approach is more than a scenic invitation—it’s a deliberate injection of vitality into towns that thrive on tourism, encouraging multi‑stop itineraries that support local hospitality, tour operators, retailers, and cultural attractions.
Making the Journey Accessible
Tourism and Events Queensland has simplified planning with curated itineraries, special accommodation offers, and seasonal tips—all available via Queensland.com. Whether you’re planning a short holiday or an extended expedition, these resources ensure a smooth, budget‑friendly, and inspiring road‑trip experience.
Strategic Expansion: Beyond the Coast
While the Pacific Coast Way is the flagship, two other touring routes complement Queensland’s destination portfolio. The Great Inland Way (Hebel to Cooktown) delivers red desert landscapes and remote outback charm, while the Matilda Way (Cunnamulla to Karumba) highlights agricultural backdrops and cultural heritage. Designed as part of the state’s broader tourism plan, these routes create an all‑inclusive invitation to discover diverse Queensland experiences. Moreover, this drive tourism boost is integral to the overarching Destination 2045 plan, which envisions Queensland becoming Australia’s leading eco‑tourism and events hub, doubling industry value and expanding its global tourism appeal.
Why This Road Trip Belongs on Every Bucket List
Imagine winding down the M1 from Burleigh Heads, where surf meets seclusion, then drifting through Noosa’s tranquil scenes, whale-watching bliss in Hervey Bay, and the majestic reef and rainforest surrounds of Cairns. This is no ordinary journey—it’s a deeply immersive expedition through Queensland’s soul. Infused with culture, nature, community, and joy, the Pacific Coast Way is now dressed for discovery as “Australia’s Holiday Highway.”
So, fuel your car, roll down the windows, crank the tunes—and let the open road take you through Queensland’s luminous coastline, storied hinterlands, and scenic secrets.
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