In a strategic initiative designed to captivate travelers from across the Middle East and North Africa (MENA) region, Wego, the region’s top travel app, has joined forces with the Moroccan National Tourist Office (MNTO). This partnership sets the stage for an immersive summer campaign promoting Morocco’s diverse landscapes, ancient cities, and world-renowned hospitality.
As international tourism continues its strong rebound, this campaign presents Morocco as a premier summer escape—offering adventure in the mountains, serenity on sunlit beaches, and deep cultural connections through historic cities and traditional cuisine.
Why Morocco? A Country Where Culture Meets Nature
Morocco is a land where centuries-old traditions meet dynamic modern life. Its diversity—spanning imperial cities, Mediterranean coastlines, snow-capped mountains, and golden deserts—makes it ideal for travelers with varied interests.
Cultural Heritage
Morocco is home to vibrant cities steeped in history. From the ancient alleys of Fez, one of the oldest continuously inhabited cities in the world, to the bustling Jemaa el-Fnaa square in Marrakech, visitors are invited to explore medinas, mosques, palaces, and traditional souks rich with color and sound.
Coastal Escapes
Agadir and Essaouira offer some of Morocco’s finest beaches. Agadir is perfect for sun-seekers and water sports lovers, while Essaouira’s windswept charm and UNESCO-listed medina provide a haven for artists and beachgoers alike.
Mountain Adventures
The Atlas Mountains, home to Mount Toubkal—North Africa’s highest peak—offer hiking, biking, and unforgettable trekking trails. Adventure seekers can explore Berber villages, enjoy panoramic vistas, and witness a way of life unchanged by time.
Blue-Washed Beauty
In the northern Rif Mountains lies Chefchaouen, the iconic “Blue Pearl.” Its striking azure architecture, artisanal workshops, and mountain air create an atmosphere both calming and otherworldly—perfect for slow travel and artistic inspiration.
Empowering Travel Planning with Wego
The Wego-MNTO campaign goes beyond traditional tourism marketing. It offers real value and convenience for travelers looking to explore Morocco through:
- Exclusive Destination Guides: Rich, detailed information about top cities, must-see landmarks, local customs, and hidden gems.
- Influencer Collaborations: Engaging stories and travel tips from influencers who have experienced Morocco firsthand, inspiring others to follow their footsteps.
- Real-Time Price Comparisons: Users can search and compare flights, accommodations, and activities all in one place, ensuring transparency and affordability.
- Customized Itineraries: With expert recommendations and seasonal insights, travelers can easily tailor their journeys based on interest—be it food, culture, adventure, or relaxation.
Savor Morocco: A Journey Through Flavors
Food is central to the Moroccan experience. As part of the campaign, Wego is highlighting iconic dishes and where to find them.
- Couscous: Traditionally served on Fridays, this steamed semolina grain is combined with vegetables, lamb, or chicken, offering a heartwarming dish.
- Harira: A rich soup made with tomatoes, lentils, and chickpeas, often served with dates and chebakia during Ramadan, but delicious year-round.
- Pastilla: A flaky, sweet-savory pie made with poultry and almonds wrapped in warqa (similar to phyllo dough), topped with cinnamon and powdered sugar.
- Street Food: From grilled skewers and fresh bread to tangy olives and mint tea, Moroccan street food markets—especially in Marrakech and Rabat—are a sensory feast.
Discover Morocco’s Coastal Treasures
Essaouira
A coastal haven that blends culture and calm, Essaouira boasts sandy beaches ideal for surfing, vibrant souks, and a rich history evident in its Portuguese-built city walls. The port town also serves up some of the freshest seafood in the country.
El Jadida
Just south of Casablanca, El Jadida offers a quieter, lesser-known alternative to Morocco’s busier beaches. Its historic Portuguese cistern and fortified medina make it a fascinating place for culture-lovers and those seeking serenity by the sea.
Trekking and Tranquility in the Atlas Mountains
The High Atlas region is a sanctuary for eco-travelers. Toubkal National Park attracts hikers and mountaineers to its rugged beauty, while nearby villages offer a look into Berber traditions—where mud-brick homes, communal bread ovens, and hospitality define daily life.
For desert lovers, the southern fringes near Merzouga and Zagora offer golden dunes and unforgettable Sahara Desert experiences, including camel treks, 4×4 safaris, and stargazing under pristine skies.
Wego and MNTO: A Vision for Accessible, Meaningful Travel
This campaign isn’t just about showcasing destinations—it’s about creating connections. Mr. Rachid Hamzaoui, MNTO’s Director for the Middle East and Asia, emphasized that this initiative will help position Morocco as the top summer choice for travelers across the Gulf and beyond. With Wego’s intuitive platform and MNTO’s deep cultural knowledge, the partnership delivers a holistic, engaging travel experience.
Conclusion: Morocco Awaits
From wandering the enchanting streets of Chefchaouen, basking on the shores of Agadir, trekking the rugged Atlas Mountains, or tasting the soul of Morocco through its cuisine, the Wego-MNTO campaign makes it easier than ever to explore this North African treasure.
With exclusive travel deals, expert tips, and custom content, travelers in the MENA region now have every reason to make Morocco their next summer escape. Whether you’re an adventure junkie, a cultural explorer, or a lover of seaside relaxation, Morocco welcomes you.
This summer, take bold steps into Morocco—where every journey tells a story.
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