As Georgia positions itself at the forefront of hospitality innovation in the Caucasus, HoReCA Expo Georgia 2026 is set to make a powerful return from September 24 to 26, 2026, at the Expo Georgia Exhibition Center in Tbilisi. Organized by United Expo, this flagship international exhibition will offer a dynamic platform for showcasing cutting-edge technologies, sustainable solutions, and design trends transforming the hospitality sector.
Spanning over 5,000 square meters, the expo is expected to attract more than 250 exhibitors from 19 countries, and over 13,000 industry professionals including hoteliers, restaurateurs, designers, developers, procurement heads, and regional distributors. It will stand as Georgia’s premier hospitality trade event, integrating global innovation with regional market dynamics.
Eight Strategic Zones Tailored for Sector-Specific Growth
To ensure relevance and ease of access, HoReCA Expo Georgia 2026 will be organized into eight specialized thematic zones, each dedicated to a specific aspect of the hospitality ecosystem:
1. Inventory & Consumables
This zone will cater to essential hospitality supplies including packaging, disposables, cleaning agents, and daily-use hotel and restaurant inventory. It will serve as a one-stop sourcing hub for businesses looking to maintain operational continuity and efficiency.
2. Equipment & Technology
With innovation driving competitiveness, this zone will highlight the latest in commercial kitchen systems, automation solutions, and AI-powered guest services. From self-service kiosks to smart energy management tools, the space will feature brands leading the tech revolution in hospitality.
3. Foodservice & Catering
Restaurants and caterers will discover next-generation kitchen appliances, serving technologies, and modular setups ideal for pop-up events and banquet services. Live demos will allow attendees to experience equipment in action.
4. Coffee, Tea & Coffee Technologies
This zone celebrates the rising coffee culture and tea artistry in Eastern Europe and the Caucasus. Attendees can explore artisan brews, specialty beans, brewing equipment, and training programs, making it a hotspot for cafés, roasters, and beverage retailers.
5. Cleaning & Hygiene
Given the heightened focus on safety, this area will feature eco-friendly sanitization systems, antimicrobial textiles, and robotic cleaning tools aligned with global hygiene standards, appealing to hotels, spas, and public venues.
6. Textiles
With an emphasis on durability and design, this segment will showcase premium linens, hotel uniforms, upholstery fabrics, and custom textiles that blend aesthetics with functionality.
7. Recreation, Spa & Wellness
Wellness tourism continues to soar, and this zone will provide solutions for luxury spa operations, fitness equipment, organic beauty products, and in-room wellness experiences, empowering resorts to redefine relaxation.
8. Tableware & Kitchen Utensils
From fine porcelain dinnerware to ergonomic cookware, this zone will present innovations in table setting and kitchen functionality, helping operators create memorable dining environments.
Innovation, Networking, and Live Demonstrations
HoReCA Expo Georgia 2026 isn’t just a display event—it’s a catalyst for innovation, learning, and collaboration. Through live demonstrations, hands-on product testing, and knowledge-sharing sessions, industry professionals can interact directly with top-tier manufacturers and emerging startups.
Workshops and panels on topics like AI in hospitality, sustainable procurement, guest experience personalization, and design trends will further support professional development.
“This exhibition reflects Georgia’s commitment to fostering a modern, globally competitive hospitality industry,” said a United Expo representative. “It offers a bridge between international innovation and local talent.”
Driving Regional Growth in Hospitality and Tourism
Georgia’s hospitality sector has witnessed remarkable growth in recent years, with tourism revenues bouncing back post-pandemic and major cities like Tbilisi, Batumi, and Kutaisi investing heavily in infrastructure. According to Georgia’s National Tourism Administration, the country welcomed over 5 million international visitors in 2024, with projections indicating a steady climb through 2026.
By hosting HoReCA Expo, Georgia reinforces its ambition to be a regional leader in service excellence and tourism investment. The event will spotlight opportunities for hotel franchising, resort development, and local supplier integration, encouraging global brands to explore partnerships with Georgian entrepreneurs.
Export Opportunities and Local Empowerment
Exhibitors will include not only global hospitality brands but also local Georgian manufacturers and service providers eager to tap into international markets. The event fosters cross-border trade opportunities, giving SMEs the exposure needed to scale regionally.
Georgia’s push to support local sourcing, particularly in textiles, food production, and wellness products, aligns with the expo’s vision of empowering sustainable domestic industries while expanding their reach.
Sustainability and Smart Hospitality
Echoing global trends, the 2026 edition will focus heavily on sustainable practices, including:
- Green building materials and certifications
- Energy-saving appliances
- Plastic-free packaging alternatives
- Zero-waste kitchen innovations
Eco-conscious buyers and sellers will find a dedicated space to explore ethical products and network with sustainability consultants and innovators.
How to Participate
Registration is open to professionals across the hospitality value chain, including architects, chefs, hoteliers, restaurateurs, interior designers, spa operators, and hospitality students. Early registration on the official event website is recommended for exhibitors and attendees seeking prime visibility and special access.
Conclusion: Tbilisi Poised to Lead Hospitality Innovation with HoReCA Expo Georgia 2026
HoReCA Expo Georgia 2026 is not merely a trade show; it is a strategic platform for regional advancement, offering a glimpse into the future of hospitality in Georgia and the wider Caucasus region. With its curated thematic zones, international exhibitor presence, and focus on sustainability and technology, the event promises to elevate service standards, economic potential, and innovation capacity across the hospitality industry.
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