Sharjah, United Arab Emirates – August 2025 – Sharjah has taken a bold step to solidify its reputation as the UAE’s most family-centric tourism hub with the official launch of Shamsa Entertainment City. This brand-new venue—housed at the Expo Centre Sharjah—is the crown jewel of the 2025 Sharjah Summer Promotions, inviting locals, residents, and international travelers to dive into an immersive world of play, discovery, culture, and unbeatable shopping.
What was once seen as a city rooted solely in heritage and tradition has now become a multidimensional destination that caters to both culture lovers and thrill-seeking families. With Shamsa Entertainment City at the helm of its summer initiatives, Sharjah promises unforgettable memories for every age group.
A Grand Welcome at Sharjah International Airport
The excitement for the season began with a vibrant airport activation event at Sharjah International Airport, where families arriving for summer holidays were greeted with joy by the event’s lovable mascot—Shamsa. This cheerful character, representing the city’s sunny and welcoming nature, handed out free access tickets to Shamsa Entertainment City, along with themed souvenirs, discount vouchers, and maps to help tourists navigate the city’s family-friendly offerings.
This warm, personalized welcome is a testament to Sharjah’s evolving hospitality strategy, emphasizing curated guest experiences and emotional connection from the moment travelers arrive.
What Awaits at Shamsa Entertainment City
Located in the heart of Sharjah at Expo Centre Sharjah, Shamsa Entertainment City is an all-in-one destination where fun meets convenience. Spanning several zones, the entertainment city is filled with interactive rides, arcade-style games, children’s workshops, VR experiences, cultural showcases, and live performances. It’s designed to ensure that families can enjoy hours of non-stop excitement, no matter their interests.
For the shopaholics, it gets even better—over 1,000 retail outlets are participating in the summer extravaganza, offering discounts of up to 75% on fashion, electronics, toys, home décor, and more. This fusion of entertainment and commerce makes Shamsa Entertainment City the perfect day-out for families who love both adventure and bargains.
Operating Hours and Visitor Information
The venue operates daily until 30 August 2025, making it ideal for both weekday excursions and weekend getaways. Here’s a breakdown of operating hours:
- Sunday to Thursday: 10:00 AM – 10:00 PM
- Friday: 4:00 PM – 11:00 PM
- Saturday: 10:00 AM – 11:00 PM
These flexible hours accommodate both early birds and evening explorers, ensuring accessibility for families with varied schedules. Ample parking and public transport connectivity further enhance convenience for visitors from across the UAE.
A City Redefining Family Tourism
While destinations like Dubai and Abu Dhabi often capture headlines for their mega-attractions, Sharjah is carving out its niche by offering culturally grounded, family-first experiences that seamlessly combine education, recreation, and entertainment.
The Sharjah Investment and Development Authority (Shurooq) and the Sharjah Chamber of Commerce and Industry, which play leading roles in organizing the Sharjah Summer Promotions, have made it clear that Shamsa Entertainment City is only the beginning. According to their strategic vision, more family-centric attractions, eco-tourism hubs, and cultural fusion festivals are planned through 2026.
Tourism statistics from Sharjah Commerce and Tourism Development Authority (SCTDA) reflect this shift. The emirate has seen a 25% increase in family tourism over the past three years, with rising interest from GCC travelers, Indian families, and European expats looking for value-driven vacation alternatives.
A Holistic Summer Experience in Sharjah
Beyond the walls of Shamsa Entertainment City, Sharjah offers a host of attractions that can round out a perfect family vacation:
- Sharjah Aquarium and Maritime Museum for sea lovers
- Al Noor Island for nature-inspired exploration
- Sharjah Desert Park and Arabia’s Wildlife Centre for educational fun
- Heart of Sharjah for a glimpse into the region’s cultural heritage
- Al Majaz Waterfront for lakeside dining, boat rides, and fountain shows
Families can also catch weekend fireworks, join cultural parades, or take part in culinary festivals tied into the Sharjah Summer Promotions.
Why Shamsa Entertainment City Is a Game-Changer
In today’s fast-paced world, families seek destinations where entertainment is hassle-free, inclusive, and enriching. Shamsa Entertainment City checks all these boxes, offering both an escape from the summer heat and a platform for children and adults to bond over shared experiences.
By creating a venue that caters to multigenerational travelers, supports retail businesses, and celebrates local culture, Sharjah is delivering on its promise to be a family-first tourism destination. And with Shamsa leading the way, the city is poised to become a must-visit stop on every UAE traveler’s itinerary this summer.
Plan Your Visit
To make the most of your trip:
📍Location: Expo Centre Sharjah
📅 Dates: Open daily until 30 August 2025
🎟️ Entry: Free and ticketed zones; discounts available
Conclusion
With the launch of Shamsa Entertainment City, Sharjah is redefining what a summer vacation in the UAE can look like—affordable, interactive, and family-focused. Whether you’re a resident or a tourist, this exciting destination offers something for everyone. Make this summer one to remember by exploring Sharjah’s newest epicenter of joy and adventure.
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