Agoda, one of Asia’s leading digital travel platforms, has unveiled its SG60 Celebration Campaign to commemorate Singapore’s 60th year of independence with a significant push to promote travel and tourism. Running from August 1 to 15, 2025, the campaign offers exclusive travel discounts of up to 20%, aiming to capture the attention of both inbound tourists exploring Singapore and Singaporeans planning outbound getaways.
The campaign is launched in tandem with Singapore’s SG60 Diamond Jubilee celebrations, a national milestone filled with cultural showcases, community events, and heritage promotions. With a surge in both regional and long-haul interest, Agoda’s SG60 initiative is poised to enhance the country’s global tourism profile.
Driving Tourism Momentum in Singapore
As Singapore marks its 60th year since independence in 1965, this commemorative year has become a centerpiece for driving tourism, both from within the ASEAN region and international markets. Singapore Tourism Board (STB) reports strong tourism recovery in 2025, following increased flight connectivity, visa facilitation, and year-round celebratory programming.
Agoda’s campaign aligns with national efforts to maximize this momentum. In collaboration with top hospitality and airline partners, including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly, Agoda is delivering limited-time travel deals across a wide range of accommodations and flight options.
Exclusive Offers for Global Travelers
The SG60 campaign is specially curated to appeal to Singapore’s key source markets. Agoda’s recent search data (April–June 2025) reveals that Indonesia, Malaysia, the Philippines, Thailand, and South Korea lead regional interest in visiting Singapore. Notably, Thailand searches spiked by 10% year-on-year, while European markets such as Austria, Spain, and Denmark are also seeing notable gains.
In a statement, Andrew Smith, Senior Vice President of Supply at Agoda, said:
“As Agoda celebrates 20 years of operations in Singapore, the SG60 Celebration Campaign marks a dual milestone. Our data-driven campaigns and long-standing collaboration with the Singapore Tourism Board allow us to highlight Singapore’s global appeal during this celebratory year.”
Strategic Partnerships with Hotels and Airlines
Participating hotels are leveraging the campaign to strengthen occupancy and guest engagement during the August travel window. Mathew Chan, Regional Director of Revenue at Furama Hotels International, remarked:
“Agoda helps us attract customers from the region and beyond. SG60 is not just a discount—it’s a celebration of hospitality. We’re proud to be part of it.”
Other hotels participating in the campaign include heritage-inspired properties, urban wellness hotels, and family-focused resorts. Popular destinations like Orchard Road, Sentosa Island, Clarke Quay, and the Civic District are expected to benefit from higher tourist footfall during the campaign period.
On the airline front, Agoda’s partnerships are offering bundled travel promotions, combining hotel deals with Singapore Airlines and Firefly fares, making it easier for families, solo travelers, and business tourists to plan their SG60-inspired visits.
Outbound Travel Growth Among Singaporeans
Agoda’s platform also reflects the global aspirations of Singaporean travelers. In 2025, Singaporeans searched for travel options in over 100 countries, with China seeing a 40% year-on-year increase in searches. Other top destinations include Japan, Malaysia, and Indonesia, confirming strong regional ties and cultural interest.
The SG60 campaign isn’t limited to attracting inbound guests. It also encourages Singaporeans to explore new destinations using Agoda’s special outbound travel discounts. From city escapes in Tokyo and Bangkok to beach holidays in Langkawi or Bali, the options under SG60 are broad and competitively priced.
Boosting Singapore’s Global Tourism Status
According to the Singapore Tourism Board, the city-state welcomed more than 13 million international visitors in 2024, and numbers in 2025 are expected to exceed 15 million. Efforts like the SG60 Celebration Campaign support VisitSingapore’s vision of positioning the country as a year-round destination, especially with world-class infrastructure, green urban planning, multicultural cuisine, and efficient public transport.
With iconic landmarks like Gardens by the Bay, Marina Bay Sands, Jewel Changi Airport, and Kampong Glam increasingly spotlighted on social media, the campaign leverages global visibility to attract digital-native travelers.
A Lasting Impact on Travel Behavior
By offering limited-time travel incentives during a nationally significant period, Agoda’s SG60 campaign is designed not just to stimulate short-term bookings but to foster long-term interest in Singapore as a destination.
The platform’s personalized recommendations, AI-powered search, and multilingual support make it easier for first-time travelers to navigate choices while also supporting returning guests with loyalty perks.
How to Access SG60 Offers
The SG60 travel discounts will be live on Agoda’s website and app from August 1 to August 15, 2025. Interested travelers can simply enter “SG60” in the campaign section or filter by participating properties and airlines.
As Singapore celebrates 60 years of independence, Agoda’s initiative acts as a gateway for travelers around the world to join the festivities—whether by booking a trip to the Lion City or embarking on an adventure from it.
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