Albania is making bold moves to transform its coastline into a more inclusive, eco-friendly, and accessible destination for global travelers. At the heart of this transformation is Velipoja Beach, now serving as a model for how public coastal spaces can be enhanced without compromising environmental values. The government’s initiative to reclaim, expand, and modernize public beach areas marks a significant shift in the country’s tourism infrastructure, balancing growth with sustainability.
Located near the border with Montenegro, Velipoja Beach is one of Albania’s most picturesque stretches of coast along the Adriatic Sea. With golden sands, shallow turquoise waters, and lush pine groves, it’s long been a favorite among local families. Now, it’s drawing international attention as Albania rolls out visitor-first improvements and reclaims public beach access from illegal encroachments.
Velipoja Sets the Standard for Inclusive Beach Tourism
The transformation at Velipoja Beach includes several new visitor-focused amenities. Free umbrellas, expanded public zones, shaded seating areas, and clear navigation signage have all been introduced to create a more welcoming environment. Dedicated sports and recreation zones, including volleyball courts and designated water activity areas, allow for both passive and active beach enjoyment.
These upgrades reflect a wider government commitment to make Albanian beaches more equitable and enjoyable. In an interview with Albania’s Ministry of Tourism and Environment, officials confirmed that the goal is not only to attract more tourists, but to ensure universal access to natural assets, regardless of economic background.
“Tourism must serve the people and protect the landscape. Velipoja is our blueprint for sustainable growth,” said an official from the National Coastal Agency.
Eco-Conscious Expansion Across the Albanian Coast
Velipoja is not alone in receiving attention. Major beaches in Durrës, Vlorë, and Sarandë have also undergone similar enhancements. The overarching strategy involves expanding free public zones, installing sustainable beach infrastructure, and minimizing environmental degradation.
According to Albania’s 2025 Sustainable Tourism Strategy, the country is targeting a 30% increase in publicly accessible beach areas by the end of the year. That includes clearing unauthorized constructions and installing solar-powered lighting, eco-restrooms, and waste separation bins for better shoreline management.
This aligns with Albania’s EU integration roadmap, which mandates environmental stewardship in tourism development under the Green Agenda for the Western Balkans.
Clear Signage and Public-Private Delineation
One critical component of the beach upgrades is the installation of clearly marked signage at the entrance to public beaches. These signs serve two purposes: first, to help tourists easily identify which areas are free and accessible, and second, to clearly distinguish them from private or concession-operated spaces.
This step, often overlooked in many coastal regions, helps reduce confusion, overcrowding, and conflict among beach users. It also promotes transparency in tourism operations, reinforcing the state’s commitment to reclaiming space for the public good.
Reclaiming the Coast from Illegal Occupation
A major part of the government’s efforts involves removing illegal beach occupations—unpermitted bars, fences, and commercial structures that have blocked public access for years. These operations are being carried out by the National Inspectorate for Territorial Protection (IKMT), in coordination with local municipalities and police forces.
In a nationwide sweep this summer, dozens of unauthorized businesses have been removed from the coastline, especially in high-demand tourist zones. By restoring open access to once-blocked beach areas, the government is signaling that Albania’s coast belongs to everyone—not just to private developers.
A Model for Sustainable Adriatic Tourism
Albania’s latest beach developments are being closely watched by neighboring countries like Montenegro and Croatia, which face similar challenges with coastal overcrowding and over-commercialization. With a coastline that stretches more than 450 kilometers, Albania has the opportunity to position itself as a leading sustainable beach destination in the Adriatic region.
International tourism bodies, including the World Tourism Organization (UNWTO), have praised Albania’s approach for aligning with UN Sustainable Development Goals, particularly Goal 11 (Sustainable Cities and Communities) and Goal 14 (Life Below Water).
Looking Ahead: Albania’s Coastal Tourism Renaissance
As Albania emerges as one of Europe’s fastest-growing tourism destinations, the government’s focus remains on preserving the natural integrity of its beaches while expanding access. The improvements in Velipoja are just the beginning of a broader coastal revival aimed at supporting both local livelihoods and international travel.
Whether you’re a budget-conscious traveler, a family seeking quiet relaxation, or an adventurer craving kayaking and beach volleyball, Albania is now offering a coastline that caters to all—free, inclusive, and environmentally responsible.
From Velipoja’s revitalized shores to the vibrant promenades of Vlorë, the country is proving that sustainable beach tourism is not only possible—but essential.
For more travel news like this, keep reading Global Travel Wire
