In a bid to expand its footprint in South Asia’s most dynamic tourism source market, Bintan Resorts, in collaboration with Travstarz Global Group, has successfully concluded a three-city roadshow across India from June 11 to 13, 2025. The promotional workshops were held in the bustling cities of Jaipur, Lucknow, and Indore—key hubs for India’s outbound travel industry.
These events were part of Bintan Resorts’ continued effort to capture the attention of Indian tourists and travel agents by showcasing the island’s unique blend of tropical luxury, adventure, and accessibility. With India’s international travel recovering rapidly post-pandemic and outbound travel expected to surpass 30 million in 2025, Bintan is positioning itself as a premier alternative to more mainstream Southeast Asian destinations.
Strengthening Trade Relations with Indian Travel Agents
The workshops were coordinated by Travstarz Global Group, a leading Destination Management Company (DMC) and B2B travel consolidator. The initiative was further supported by VFS Global – Tourism Services, represented by Ms. Shakambri Soni, who played a pivotal role in executing the campaign and educating travel agents on Bintan’s offerings.
With over 35 high-performing travel agents attending each city event, the workshops provided a platform for relationship-building and direct product knowledge sharing. The evening format of the sessions ensured strong participation from travel consultants and agency decision-makers. All participants were carefully selected for their influence in the local markets, making this outreach both targeted and strategic.
Highlighting Bintan’s Alluring Travel Offerings
The workshops aimed to equip travel professionals with in-depth knowledge of Bintan Island’s diverse attractions. Located just a 60-minute ferry ride from Singapore, Bintan offers a seamless island escape perfect for multi-country Southeast Asian itineraries.
Presentations during the events showcased the island’s luxury beach resorts, world-class golf courses, adventure activities, and MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities. Bintan Resorts emphasized the island’s appeal across travel segments—including families, honeymooners, corporate groups, and wellness travelers.
Indian agents were particularly impressed by the island’s tranquil beaches, integrated resort complexes, and easy access from India via direct flights to Singapore’s Changi Airport. These features align with Indian travelers’ growing appetite for short-haul luxury holidays and unique tropical experiences.
Why India Is a Priority for Bintan
India is now one of the top five source markets for Southeast Asian tourism, with travelers increasingly seeking new and off-the-beaten-path experiences. According to the Ministry of Tourism Indonesia, Indian tourist arrivals to Indonesia grew by over 40% year-on-year in 2024, with expectations for even stronger growth in 2025.
For Bintan Resorts, capturing this demand is a strategic imperative. The island destination offers not just scenic beauty but also activities and accommodations tailored to Indian preferences, including vegetarian dining options, family-sized villas, and Indian wedding venues.
The partnership with Travstarz Global Group, which has a strong network of retail agents across Tier 1 and Tier 2 Indian cities, is expected to further amplify Bintan’s reach in emerging Indian markets beyond Delhi and Mumbai.
Future-Facing Campaigns and Trade Support
These workshops are the first step in a broader outreach campaign. Bintan Resorts plans to roll out destination webinars, familiarization (FAM) trips for top-performing agents, and digital marketing collaborations targeting Indian consumers in the months ahead.
Additionally, travel agents who attended the workshops will receive exclusive access to booking incentives, co-branded marketing materials, and tailored packages for Indian travelers. Travstarz will continue to serve as a point of contact for Bintan-related bookings, product training, and local support.
Feedback from attendees was overwhelmingly positive, with agents expressing enthusiasm about promoting Bintan as a fresh and luxurious alternative to more saturated destinations like Bali, Phuket, and Langkawi.
A Gateway to Southeast Asia
Bintan’s strategic location and premium experiences make it an ideal stop for Indian travelers exploring Singapore, Malaysia, and Indonesia in one itinerary. The ongoing expansion of the Bandar Bentan Telani Ferry Terminal and upcoming luxury resort openings—including international brands—underscore Bintan’s rising stature on the global tourism map.
As Bintan Resorts continues to invest in trade partnerships and destination marketing, its alignment with India’s travel trends and traveler aspirations will be key to success.
Conclusion: India and Bintan Set for Stronger Travel Ties
The successful workshops in Jaipur, Lucknow, and Indore mark a significant step in Bintan’s long-term strategy to capture a larger share of India’s outbound tourism. With its perfect mix of luxury, adventure, wellness, and easy access, Bintan is well-positioned to become a preferred island getaway for Indian tourists.
As bilateral tourism relations between India and Indonesia strengthen, and with the Indian travel trade now well-informed and engaged, the future of Bintan as a top-tier Southeast Asian destination looks increasingly bright.
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