Bangkok, Thailand – July 13, 2025 – One of the most anticipated entertainment attractions of the year is set to make its debut in the heart of Thailand’s capital. Jurassic World: The Experience, an immersive dinosaur-themed adventure based on the iconic Universal Pictures film franchise, is officially opening on August 8, 2025, at Asiatique The Riverfront, Bangkok’s popular lifestyle and entertainment destination.
This blockbuster attraction is the result of a groundbreaking collaboration between Asset World Corporation (AWC), global experience creator NEON, and Universal Destinations & Experiences, part of NBCUniversal. Designed to ignite the imagination of children, families, and thrill-seekers alike, the interactive attraction promises to be one of the most exciting new tourism developments in Southeast Asia.
An Epic Dinosaur Experience in the Heart of Bangkok
Spanning over 6,000 square meters, Jurassic World: The Experience brings the cinematic universe of Isla Nublar to life through cutting-edge animatronics, immersive environments, and movie-accurate storytelling. Visitors can walk among life-size dinosaurs, witness theatrical recreations of scenes from the Jurassic World franchise, and even experience adrenaline-pumping escape missions.
The attraction offers a multi-sensory journey through ten themed zones that blend entertainment with education. These zones include:
- Origins of Wonder: Enter through the iconic Jurassic World gates into a stunning Welcome Center.
- Opening of Isla Nublar: Step into the prehistoric age as dinosaurs roam freely.
- Close Encounter with Giants: Marvel at towering Brachiosauruses set within realistic ecosystems.
- Petting Zoo: A family favorite where children can interact with friendly baby dinosaurs.
- Predator Pavilion: Stand face-to-face with the fearsome Velociraptors in a suspense-filled environment.
- Observation Deck: Take a scenic ride down into the jungle and meet the powerful Indominus rex.
- Fight to Survive: Engage in an intense mini escape game, dodging the swift Carnotaurus.
- Lost in the Jungle: Navigate the eerie remains of Jurassic Park and confront the elusive Dilophosaurus.
- Caged Up: Soar with Pteranodons and encounter the curious Stygimoloch in a massive aviary.
- The Final Escape: Cap off the journey with an epic confrontation with the legendary Tyrannosaurus rex.
This meticulously curated experience combines thrills with science, making it equally engaging for dinosaur enthusiasts and adventure lovers.
Education Meets Entertainment
Beyond its cinematic appeal, the attraction also emphasizes learning. Through detailed educational exhibits, interactive fossil zones, and scientific panels, visitors can deepen their understanding of dinosaur biology, extinction theories, and paleontology.
Sustainability and conservation themes are also woven throughout the attraction, in alignment with Thailand’s efforts to promote responsible tourism and environmental education.
A Strategic Tourism Boost for Bangkok
Located along the Chao Phraya River, Asiatique The Riverfront is already a vibrant hub for shopping, dining, and cultural events. The addition of Jurassic World: The Experience is expected to boost foot traffic significantly, drawing domestic travelers and international tourists alike.
Thanks to its central location, ease of public transportation, and proximity to major hotels and landmarks, Asiatique is positioned to become an even stronger pillar in Bangkok’s tourism ecosystem.
The launch aligns with Thailand’s national tourism strategy for 2025, which emphasizes high-value tourism and the development of world-class entertainment offerings to diversify Bangkok’s visitor experiences.
According to the Tourism Authority of Thailand (TAT), over 30 million international tourists are projected to visit the country in 2025. Attractions like Jurassic World: The Experience are expected to extend average stay durations and increase per capita tourist spending, particularly in family and group travel segments.
Universal’s Growing Footprint in Asia
Jurassic World: The Experience in Bangkok builds on Universal Destinations & Experiences’ global portfolio of interactive attractions. While permanent Jurassic World-themed rides exist in Orlando, Hollywood, Beijing, and Osaka, the Bangkok attraction marks one of the most comprehensive temporary experiences in Southeast Asia.
For NEON, a leader in location-based experiences, this partnership represents a significant entry into the Thai market, where demand for experiential entertainment is rapidly growing among millennials and Gen Z travelers.
A Must-Visit for Travelers in 2025
With its grand opening set for August 8, 2025, Jurassic World: The Experience is poised to become one of Bangkok’s most visited tourism destinations by year-end. It’s not just a theme park — it’s an immersive cinematic adventure that connects generations of Jurassic Park fans with the latest in entertainment technology.
Whether you’re planning a family holiday, a Bangkok city break, or a long-awaited reunion with dinosaurs, Jurassic World: The Experience is the ultimate reason to add Thailand’s capital to your 2025 travel list.
Visitor Information
Opening Date: August 8, 2025
Location: Asiatique The Riverfront, Bangkok, Thailand
Hours: Daily, 10 AM – 10 PM
Tickets: Available via official site and Asiatique partner outlets (prices TBA)
Getting There: BTS to Saphan Taksin + free shuttle boat to Asiatique pier
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