Indonesia’s New ‘Event by Indonesia’ Digital Platform Aims to Transform Cultural Tourism Nationwide
In a significant leap for the nation’s tourism innovation, Indonesia’s Ministry of Tourism and Creative Economy officially launched a centralized digital platform, ‘Event by Indonesia’, on July 7, 2025, at the Sapta Pesona Building in Jakarta. This interactive online hub is designed to showcase the country’s rich tapestry of cultural, artistic, and community-based events, while enhancing visitor access to immersive travel experiences throughout the archipelago.
The move reflects Indonesia’s ongoing mission to position itself as a top-tier global tourism destination by harnessing the power of digitalization, culture, and sustainable travel principles.
A Complete Digital Events Directory for Every Traveler
Organized into seven vibrant categories — Music, Creative, Culinary, Sports & Wellness, Arts & Culture, Carnival, and MICE (Meetings, Incentives, Conferences, Exhibitions) — the ‘Event by Indonesia’ platform makes it easier than ever for tourists to discover events across diverse interests. From high-profile international music festivals in Bali, to intimate village dance performances in Yogyakarta, the website ensures seamless access for both domestic and international audiences.
At the heart of the platform is the Karisma Event Nusantara (KEN) program, featuring 110 regionally curated events that highlight Indonesia’s cultural diversity, historical depth, and local pride. These events are more than attractions — they offer tourists genuine participation in traditions and rituals, helping to regenerate local economies while preserving cultural identity.
Travel Content Meets Itinerary Curation
Going beyond event listings, ‘Event by Indonesia’ doubles as a travel content aggregator. Each event page is accompanied by suggestions for nearby attractions — such as Borobudur Temple, Mount Bromo, or traditional markets in Lombok — allowing visitors to craft full itineraries that merge entertainment with exploration.
This strategic integration encourages longer stays and broader regional travel, directly supporting community-based tourism initiatives and promoting lesser-known destinations in North Sumatra, South Sulawesi, and West Nusa Tenggara.
Digital Engagement with Offline Impact
A key feature of the platform is its emphasis on online-to-offline (O2O) interaction. Tourists attending select events are invited to engage through social media campaigns, such as tagging their experiences on Instagram to win exclusive prizes. This strategy turns every traveler into a brand ambassador, generating user-driven content and enhancing Indonesia’s digital visibility in the global travel market.
According to Deputy of Tourism Products and Event Organizers Vinsensius Jemadu, this user-centric approach enhances both engagement and transparency:
“We are opening up a gateway for domestic and international tourists to access well-organized events. This is a significant boost to Indonesia’s global tourism competitiveness.”
Commitment to Sustainable and Responsible Tourism
The launch aligns with Indonesia’s national commitment to sustainable tourism development, as defined by the Indonesia Tourism Strategic Plan and international sustainability goals. The platform integrates eco-guidelines for both event organizers and travelers, advocating responsible participation, reduced carbon footprints, and support for local artisans and communities.
In doing so, ‘Event by Indonesia’ reflects Indonesia’s role as a forward-thinking destination that prioritizes climate action, cultural preservation, and inclusive economic growth.
Strengthening Indonesia’s Global Tourism Identity
By consolidating its cultural event offerings into one dynamic and accessible platform, Indonesia is enhancing its international brand as a destination of depth, diversity, and digital accessibility. With multilingual support and user personalization on the development roadmap, the Ministry aims to extend the platform’s reach even further in the coming years.
‘Event by Indonesia’ also complements Indonesia’s broader tourism strategies, including those that promote digital nomadism, heritage tourism, and sustainable coastal travel across its 17,000+ islands.
Looking Ahead: A Future-Ready Tourism Ecosystem
With enhancements like multilingual content, interactive user dashboards, and AI-based event recommendations in development, the Ministry’s platform is set to evolve into a one-stop-shop for planning trips to Indonesia. These upgrades will meet the needs of modern travelers who expect real-time, personalized, and immersive tourism content.
For travelers planning a visit to Indonesia in 2025 and beyond, ‘Event by Indonesia’ provides not only a vibrant calendar of cultural and lifestyle activities but also serves as a bridge to connect with the nation’s soulful heritage, creative spirit, and eco-conscious vision.
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