The Tourism Authority of Thailand (TAT) has officially launched its 2025 summer initiative titled “Amazing Grand Privilege in Amazing Summer Family Month,” a comprehensive tourism campaign designed to attract families and young travelers from around the globe. With the vibrant tagline “Thai’d Up This Summer,” the campaign aligns with Thailand’s broader vision of sustainable tourism and community engagement.
As part of the “Amazing Thailand Grand Tourism and Sports Year 2025,” this initiative is not only expected to boost tourism during the green season but also aims to reposition Thailand as a hub for immersive, off-the-beaten-path experiences.
Promoting Green Season Travel for Families
The campaign strategically targets the green season (June to September), when Thailand’s lush natural beauty is at its peak. With fewer crowds and fresher landscapes, it’s an ideal time for families to travel at a more relaxed pace, discover hidden rural communities, and enjoy cooler temperatures. According to TAT, traveling during the green season supports sustainable tourism by helping to distribute visitor traffic more evenly across the year and reduce environmental stress on high-season hotspots like Phuket and Bangkok.
Through its promotional content and packages, the campaign encourages exploration of lesser-known gems such as Nan, Loei, Nakhon Si Thammarat, Trang, and Chiang Rai, offering travelers a chance to engage in cultural exchanges, local crafts, community-based tourism, and eco-conscious travel.
“Your Dream of Thailand Academy” Targets European Youth
A standout component of this campaign is the “Your Dream of Thailand Academy,” a special youth initiative tailored to European travelers aged 18–25. Partnering with AXN Asia, the TAT is running a social media contest to select four lucky winners who will enjoy a 10-day, all-expenses-paid adventure across Thailand with a companion.
Participants will be immersed in summer camp-style travel experiences, exploring diverse landscapes from the beaches of the Andaman Coast to the mountains of Northern Thailand. Activities will include village homestays, cooking classes, trekking, traditional Thai arts, and volunteer work with conservation organizations.
Winners will also serve as tourism ambassadors, documenting their journey through social media, encouraging peer-to-peer storytelling and digital engagement with a younger global audience. The contest is open until 12 August 2025, with winners announced on 15 August 2025 via AXN Asia’s platforms.
Exclusive Privileges for Family Travelers
To cater to international families traveling between August and September 2025, TAT has collaborated with major Thai brands to launch the “Amazing Grand Privileges for Family Tourists” initiative. This offers an array of benefits across shopping, transportation, entertainment, and hospitality.
Key offers include:
- Up to 80% off at Siam Piwat malls (Siam Paragon, Siam Center, Siam Discovery) through the ONESIAM GLOBAL Visitor Card.
- Exclusive discounts and VAT refunds at The Mall Group properties such as EmQuartier, Emporium, and Emsphere.
- Discounted airport transfers with AVIS, making city transfers easier for families flying into Suvarnabhumi and Don Mueang airports.
- Grab Thailand Travel Pass, which provides exclusive family-oriented deals on services like GrabCar Premium, GrabMart, and GrabFood.
- HarborLand Play Centers nationwide will offer free gifts to families purchasing one adult and one child ticket, enhancing the entertainment experience for children.
These privileges not only make travel more affordable for families but also elevate the overall Thai vacation experience by offering convenience, fun, and cost-saving options.
Supporting Sustainable Tourism and Regional Development
Beyond boosting seasonal numbers, the Amazing Grand Privilege campaign supports Thailand’s broader goals of promoting community-based tourism and driving economic benefits to under-visited regions. TAT’s sustainable development strategy emphasizes responsible travel that respects local cultures, preserves natural resources, and supports local economies.
By diverting tourist flow from traditional hotspots to emerging destinations, the campaign contributes to regional tourism dispersal—a core component of Thailand’s Bio-Circular-Green (BCG) Economy Model, endorsed by the Royal Thai Government.
According to TAT Governor Ms. Thapanee Kiatphaibool, “This campaign is designed to balance the joy of travel with the responsibility of preserving our cultural and ecological heritage. We aim to create experiences that are both memorable for visitors and meaningful for local communities.”
Upcoming Events and Geo-Tourism Highlights
Travelers visiting during the green season will also be able to enjoy local festivals, sporting events, and nature-based adventures. The campaign is integrated with the national Amazing Thailand Grand Tourism and Sports Year 2025, which will include:
- Traditional Longboat Races in Phichit and Nan
- Eco-friendly cycling tours in Chiang Rai and Loei
- Cultural performances and street festivals in Nakhon Phanom
- Marine conservation trips in Trang and Krabi
Geo-tagging efforts within the campaign allow visitors to share and explore real-time content, guiding others to discover Thailand’s hidden tourism clusters.
Conclusion
The “Amazing Grand Privilege in Amazing Summer Family Month” campaign is more than just a seasonal tourism promotion. It’s a multi-layered initiative that brings families and youth closer to Thailand’s cultural heart, encourages sustainable travel practices, and supports underrepresented regions.
By combining exclusive privileges, immersive cultural exchanges, and youth engagement, Thailand is positioning itself as a forward-thinking destination ready to welcome the next generation of global travelers.
Whether you’re a family seeking unforgettable summer adventures or a young explorer dreaming of cultural immersion, Thailand in Summer 2025 promises experiences you won’t want to miss.
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