Vietnam Welcomes 11 Million Tourists in First Half of 2025, Marking 21% Surge and Rising Global Travel Appeal
HANOI, Vietnam – July 2025 — Vietnam’s tourism industry has surged dramatically in the first six months of 2025, welcoming over 11 million international visitors, representing a 21% increase compared to the same period last year. This impressive growth underscores Vietnam’s growing global popularity as a must-visit destination for cultural immersion, luxury retreats, and coastal escapes.
According to the General Statistics Office (GSO) of Vietnam, this upsurge reflects the country’s sustained recovery and rapid ascent as a leading tourism hub in Southeast Asia. A report by Agoda, a leading global digital travel platform, further details the travel trends and preferences shaping Vietnam’s booming tourism scene.
South Korea and China Lead International Arrivals
Vietnam’s top international source markets remain South Korea and China, which together account for nearly 46% of all international arrivals in the first half of 2025. Notably, China climbed back to the second-largest market, up from fourth position in 2024 — a sign of robust recovery in outbound Chinese travel following post-pandemic normalization and relaxed visa policies.
This rebound was bolstered by enhanced air connectivity, including new direct flights from major Chinese cities to Hanoi, Ho Chi Minh City, and Phu Quoc. According to Vietnam’s Ministry of Culture, Sports and Tourism, flight frequencies between China and Vietnam are up by 30% year-on-year.
Top 5 International Source Markets in H1 2025:
- South Korea
- China
- Japan
- United States
- Thailand
Thailand’s entry into the top five reflects strengthening intra-ASEAN travel, thanks to recent agreements easing border crossings and promoting bilateral tourism cooperation.
Vietnam’s Most Visited Cities and Emerging Island Destinations
Urban hotspots continue to dominate the travel itineraries of foreign visitors. Da Nang remains the most visited destination, favored for its pristine beaches and proximity to UNESCO-listed Hoi An. Ho Chi Minh City and Hanoi follow as cultural and commercial centers with bustling nightlife, colonial architecture, and historical landmarks.
However, the biggest shift in travel patterns has been the rise of Phu Quoc, a resort island in the Gulf of Thailand. This island paradise has overtaken Hoi An to become the fifth most-visited destination, thanks to its visa-free entry for international visitors, luxury beachfront resorts, and direct international air access from Seoul, Bangkok, and Shanghai.
Top 5 Most Visited Destinations in H1 2025:
- Da Nang
- Ho Chi Minh City
- Nha Trang
- Hanoi
- Phu Quoc
Traveler Trends: What South Korean and Chinese Tourists Love About Vietnam
Agoda’s analysis reveals that South Korean tourists show strong preference for Vietnam’s island and beach destinations. Nha Trang, Da Nang, and Phu Quoc top their lists due to crystal-clear waters, scuba diving opportunities, and a wide range of wellness resorts.
Hoi An and Ho Chi Minh City are also favorites for Korean visitors, offering a blend of old-world charm and contemporary city experiences, including K-pop-inspired cafés and modern shopping complexes.
Top 5 Destinations for South Korean Tourists:
- Nha Trang
- Da Nang
- Phu Quoc
- Hoi An
- Ho Chi Minh City
In contrast, Chinese travelers favor a mix of vibrant cities and relaxing island escapes. Ho Chi Minh City tops their preferences, followed by Hanoi, known for its ancient temples, street food, and historical museums. Coastal cities like Phu Quoc, Da Nang, and Nha Trang also draw strong interest for their dual appeal of adventure and relaxation.
Top 5 Destinations for Chinese Tourists:
- Ho Chi Minh City
- Hanoi
- Phu Quoc
- Da Nang
- Nha Trang
Policy Support and Infrastructure Fuel Growth
Vietnam’s impressive tourism momentum has been supported by several government initiatives aimed at attracting more foreign visitors. Key strategies include:
- 30-day e-visas for citizens of over 80 countries
- Streamlined immigration processes at international airports
- Tourism promotion campaigns in China, Korea, and Europe
- Investment in new airports and terminal expansions, including at Long Thanh and Phu Quoc
The Vietnamese government’s “Strategy for Tourism Development to 2030” envisions welcoming 35 million international visitors annually by 2030, with a focus on sustainable tourism and heritage preservation.
Outlook: Vietnam’s Tourism Set for Continued Expansion
With the peak season ahead and long-haul travelers from Europe and Australia returning, Vietnam’s tourism industry is poised for even greater growth in the second half of 2025. Rising air connectivity, innovative marketing campaigns, and a renewed focus on eco-tourism are expected to drive further gains.
The 11 million arrivals in just six months not only reaffirm Vietnam’s reputation as one of Asia’s most attractive destinations but also signal the country’s transformation into a global tourism powerhouse.
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