Malaysia’s Biggest Travel Fair Returns to Johor: MITM 2025 Promises Record Visitors, Exclusive Deals, and Global Tourism Highlights
JOHOR BAHRU – Malaysia’s premier tourism event, the Malaysia International Travel Mart (MITM) Travel Fair, is making a triumphant return to Johor in 2025. Set to unfold from July 18 to 20 at Sutera Mall in Skudai, this highly anticipated travel showcase is projected to attract more than 60,000 visitors over the course of its three-day run.
Backed by the Malaysian Chinese Tourism Association (MCTA), this edition of MITM Johor is expected to be the largest yet, featuring a record-breaking number of exhibitors, debut participation from international tourism boards, free public access, exclusive travel packages, and grand prizes designed to energize the tourism industry.
Record Exhibitor Turnout Reflects Malaysia’s Tourism Rebound
The 2025 edition of MITM will welcome the most exhibitors in the fair’s history, a strong signal of renewed confidence in Malaysia’s outbound and domestic travel markets. Over 100 travel agencies, airlines, cruise lines, national tourism organizations, and digital booking platforms are confirmed to participate.
Destinations on spotlight include top Asian favourites like Japan, South Korea, Thailand, and Indonesia, as well as long-haul markets such as Australia, China, Turkey, and several European countries. Malaysian domestic destinations—from Langkawi and Penang to Sabah and Johor—will also be featured prominently, reinforcing support for local tourism recovery.
Japan Joins the Lineup: A Historic First at MITM Johor
For the first time in the event’s history, the Japan National Tourism Organization (JNTO) will participate in the Johor edition of MITM. The inclusion of JNTO is seen as a major highlight and is expected to drive strong interest in Japanese tourism among Malaysians.
Visitors can expect rich cultural presentations, destination booths showcasing Kyoto’s temples, Tokyo’s nightlife, cherry blossom trails, Hokkaido’s ski resorts, traditional ryokan stays, and unique Japanese culinary journeys. This marks a significant milestone in strengthening Malaysia–Japan tourism ties and boosting regional engagement.
Official Endorsements Add Weight to MITM’s Prestige
The event is endorsed and supported by the Ministry of Tourism, Arts and Culture (MOTAC), Tourism Malaysia, and the Johor State Government. These endorsements underline MITM’s importance in revitalizing the tourism ecosystem and reflect national tourism policy goals aligned with the Malaysia Tourism Transformation Plan 2025.
Tourism Malaysia will present its latest initiatives at the fair, including digital tourism innovations, sustainable tourism practices, and community-based tourism strategies aimed at making travel more inclusive and eco-conscious.
RM500 Bonus Spend: Win a Perodua Axia
MITM 2025 is also introducing a compelling consumer incentive: attendees who spend RM500 or more at the fair will be automatically entered into a grand lucky draw. The top prize? A brand-new Perodua Axia, one of Malaysia’s most beloved compact vehicles.
This exciting giveaway is designed to boost engagement, drive spending, and elevate the visitor experience. Smaller daily prizes and voucher redemptions will also be available, making the event a fun and rewarding outing for shoppers and travel planners alike.
Free Admission and Easy Access for All
Admission to the travel fair is completely free, making it accessible to a broad cross-section of the public—including families, students, retirees, and travel enthusiasts. Organizers are coordinating with local transit authorities and ride-sharing platforms to ensure efficient transportation to Sutera Mall. Additional parking zones and directional assistance will be available to manage the expected crowd influx.
Promoting Johor’s Tourism Offerings
While MITM is a hub for outbound travel, the event also plays a vital role in spotlighting Johor’s rich array of tourism products. Attractions such as Desaru Coast, Gunung Pulai Recreational Forest, the Johor Bahru Heritage Trail, and Legoland Malaysia Resort will receive special promotion during the fair.
Local hoteliers, tour guides, artisans, and F&B vendors will have a platform to showcase their offerings, turning the fair into a multiplier for domestic tourism and micro-enterprise growth.
Cultural Performances and Interactive Experiences
MITM 2025 is more than a trade fair—it’s an immersive tourism festival. The event will feature live cultural performances, destination-themed showcases, photography contests, international food tastings, and interactive workshops on travel planning, digital safety, and sustainability.
Seminars led by travel experts will provide insights on trending destinations, visa updates, group tours, and travel insurance options, helping attendees make informed decisions.
MITM Johor as a Post-Pandemic Tourism Catalyst
As global travel steadily rebounds from pandemic-era disruptions, the MITM Travel Fair in Johor is emerging as a catalyst for Malaysia’s tourism revival. It bridges the gap between providers and consumers, builds trust through face-to-face interaction, and promotes travel readiness among Malaysian households.
MITM’s return to Johor in 2025 is not just an event—it’s a signal that Malaysia is open, ready, and eager to re-engage with the world.
Conclusion
With a robust lineup of international exhibitors, government support, Japan’s inaugural participation, and a RM500 lucky draw grand prize, the MITM Travel Fair Johor 2025 is poised to be Malaysia’s largest and most impactful travel showcase of the year. From July 18 to 20, travel dreams will take flight—right from Sutera Mall, Skudai.
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