In a move that reshapes the tourism landscape of Southern Africa, global hospitality leader Accor has signed a landmark agreement to open a Novotel-branded hotel at the iconic Victoria Falls. The announcement was made at the prestigious Future Hospitality Summit (FHS) Africa, signifying Accor’s first foray into Zimbabwe and a bold step into one of Africa’s most breathtaking destinations.
Set within the Eagle Heights precinct with direct views over the Masuwe River, Novotel Victoria Falls is scheduled to open its doors in 2028. This project not only underscores Zimbabwe’s potential as a world-class travel destination but also cements Accor’s long-term investment in eco-conscious tourism across the African continent.
A Strategic Alliance: Accor and Eagle Real Estate Investment Trust
The project is being delivered in partnership with Eagle Real Estate Investment Trust, a diversified developer focused on high-impact sectors including tourism, healthcare, residential, and retail. Their shared vision is to transform Victoria Falls into a modern, globally competitive tourism hub without compromising its ecological sanctity.
The development of the 111-room property will be ground-up construction, designed to reflect both Novotel’s family-friendly ethos and the rugged elegance of its natural surroundings.
Modern Comforts Framed by Nature
Guests at Novotel Victoria Falls will enjoy curated amenities including:
- A scenic outdoor swimming pool
- A kids’ club tailored for family vacations
- An all-day restaurant serving African and international dishes
- A signature destination bar with panoramic views of the Masuwe River
These features are part of Accor’s wider commitment to blending international hospitality standards with authentic local culture—an approach increasingly favored by global travelers seeking meaningful, nature-immersive stays.
Victoria Falls: UNESCO Treasure and Adventure Hub
Recognized as one of the Seven Natural Wonders of the World and a UNESCO World Heritage Site, Victoria Falls—known locally as Mosi-oa-Tunya (“The Smoke That Thunders”)—draws hundreds of thousands of visitors each year. With activities like bungee jumping, white-water rafting, and aerial safaris, the region is a haven for thrill-seekers and nature lovers alike.
The addition of a globally recognized hotel brand is expected to enhance its accessibility, improve its international tourism profile, and attract new traveler segments including family vacationers, eco-conscious millennials, and business tourists.
Driving Year-Round Tourism and Economic Sustainability
Novotel Victoria Falls is not just a hospitality project—it is a national development milestone. The hotel’s operational model aims to extend the city’s seasonal appeal, ensuring that Victoria Falls thrives as a year-round destination.
By offering midscale yet high-quality lodging that appeals to broad demographics, the hotel will bridge the gap between luxury lodges and budget accommodations, which has been a challenge in the region. The inclusive pricing and design strategy will allow more diverse travelers to experience this global gem.
This development also supports the Zimbabwean government’s broader strategy to enhance tourism’s contribution to GDP, job creation, and foreign direct investment. According to the Zimbabwe Tourism Authority, tourism accounts for over 4.5% of the nation’s GDP—a figure expected to grow with the addition of branded international hotels.
Sustainability at the Core
Accor’s entry into Zimbabwe comes with a strong commitment to sustainability. The hotel will be constructed using energy-efficient materials and operated with best practices in water conservation, waste management, and community engagement. Local employment and training opportunities will be prioritized to ensure that the project contributes meaningfully to socio-economic upliftment.
This aligns with Zimbabwe’s Tourism Recovery and Growth Strategy, which emphasizes sustainable development, infrastructure improvement, and private-sector partnerships to position the country as a leading eco-tourism destination in Africa.
Transforming Travel Expectations
With the travel industry evolving post-pandemic, tourists are increasingly seeking authentic, less-commercialized destinations with natural charm and cultural depth. Novotel Victoria Falls caters to this demand by offering comfort, accessibility, and proximity to nature—without sacrificing global hospitality standards.
For tour operators and travel agencies, the opening of Novotel Victoria Falls introduces a new, reputable accommodation option that can be seamlessly integrated into group tours, family packages, and adventure itineraries. Business travelers attending regional summits and conferences in Victoria Falls will also benefit from the increased room inventory and modern facilities.
Africa’s Rising Profile in Global Tourism
Accor’s expansion into Zimbabwe forms part of its broader Africa strategy, which includes more than 140 properties in operation and pipeline across 25 countries. The continent’s young population, growing middle class, and unique destinations offer substantial room for hospitality growth.
Victoria Falls—already revered for its natural grandeur—will now serve as a flagship for Accor’s African presence, proving that sustainable tourism and strategic investment can coexist to mutual benefit.
Conclusion
The signing of the Novotel Victoria Falls project is more than a commercial agreement—it is a declaration of confidence in Zimbabwe’s future as a premier travel destination. By pairing the world’s most iconic waterfall with an internationally respected hospitality brand, Accor is not only investing in bricks and mortar but also in cultural preservation, sustainable development, and long-term tourism excellence.
Scheduled for opening in 2028, Novotel Victoria Falls promises to redefine how the world experiences Zimbabwe—offering global comfort with a deeply local soul.
As Africa rises in the global tourism spotlight, this project is a reminder that places like Victoria Falls are not just for postcards—they are for purposeful, responsible, and memorable travel.
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