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Krabi, Thailand | Asia | Krabi International Airport
AirAsia and TAT Celebrate 16 Years of Skytrax Recognition with Sustainable Tourism Event in Krabi
Krabi, Thailand â June 26, 2025 â
In a powerful display of sustainable tourism collaboration, the Tourism Authority of Thailand (TAT) and AirAsia joined forces to host the âAirAsia Skytrax 16 Years Celebrationâ event in Krabi. Held from June 19â21, 2025, the gathering brought together over 120 key opinion leaders (KOLs), influencers, and media from across Asia to experience the vibrant, eco-conscious offerings of Krabi during Thailandâs lush Green Season.
The event commemorated AirAsiaâs 16th consecutive recognition as the Worldâs Best Low-Cost Airline by Skytrax, a distinction that has underscored the airlineâs dedication to accessible, quality air travel since its rise to prominence.
Launch of âStill Winning, Still Goldâ Livery in Krabi
One of the eventâs standout moments was the arrival of AirAsiaâs commemorative aircraftâproudly sporting the âStill Winning, Still Goldâ liveryâat Krabi International Airport. The aircraftâs gold-accented design served as a tribute to the airlineâs enduring excellence in customer satisfaction and affordability across Asia.
The arrival was marked by an enthusiastic welcome, featuring traditional Thai performances and a warm address by Mr. Suvit Suriyawong, Vice Governor of Krabi, who highlighted the provinceâs beauty, warmth, and readiness to host travelers year-round.
âKrabi is honoured to welcome guests from across Asia. With breathtaking landscapes and a deep commitment to sustainability, we invite the world to experience our Green Season charm,â said Mr. Suriyawong.
Promoting Krabiâs Year-Round Eco Appeal
Over the three-day event, participants explored Krabiâs rich tourism ecosystemârenowned for its emerald waters, limestone cliffs, and community-driven experiences. The opening dinner at The Beach Krabi featured traditional Thai performances, eco-print textile workshops, and wellness demonstrationsâreflecting the regionâs push for responsible and immersive tourism.
Ms. Parichart Boonclai, Executive Director of the TAT Marketing Services Department, emphasized that Krabiâs âGreen Seasonâ (June to October) is an ideal time to explore nature, culture, and sustainable adventure without the crowds of peak season. She highlighted the âKrabi Prototypeâ initiative, which focuses on low-carbon tourism and conservation.
âKrabi exemplifies our sustainability mission through eco-tourism models like Ban Thung Yee Pengâs mangrove tours and marine activities near Ko Ngai. Safety and environmental protection are top priorities,â she stated.
Krabiâs Global Tourism Status Rising
Krabi welcomed 6.3 million visitors in 2023, and its status as an international tourism gem is growing. Iconic locations like Railay Beach, Phi Phi Islands, and Maya Bay continue to receive accoladesâMaya Bay was recently named the worldâs most Instagrammable beach by influencer marketing platform Heepsy.
Krabiâs cinematic landscapes have also drawn the attention of Hollywood, most recently hosting scenes from Jurassic World Rebirth, boosting its global profile and appeal among film-inspired travelers.
Additionally, the unveiling of TAT Connex, a new digital content platform for influencers and travel media, was presented to enhance international exposure of Thailandâs lesser-known destinations.
AirAsiaâs 16-Year Skytrax Legacy and Travel Deals
The event also spotlighted AirAsiaâs 16-year winning streak at the Skytrax World Airline Awards. The airline has carried over a billion passengers since inception, with its success attributed to consistent service excellence, low fares, and expansive connectivity across ASEAN.
Mr. Santisuk Klongchaiya, CEO of Thai AirAsia, reaffirmed the airlineâs vision:
âWe are deeply grateful for this global recognition. Our mission is to continuously enhance value, convenience, and regional network expansion to meet the evolving needs of travelers.â
To celebrate this achievement, AirAsia launched a limited-time promotion from June 19 to July 3, 2025, for travel through March 31, 2026. The campaign offers travelers exclusive deals on select routes, along with discounted baggage and seat selection through AirAsiaâs official app and website.
Krabi’s Future: Where Nature Meets Innovation
Krabiâs tourism strategy is increasingly aligned with global sustainability goals. The âKrabi Goes Greenâ program, supported by local authorities, promotes eco-friendly accommodations, nature-based activities, and cultural immersion. Visitors can participate in responsible tourismâwhether through trekking limestone cliffs, relaxing in thermal hot springs, or exploring marine sanctuaries.
Public infrastructure in the province is also being upgraded to support safety and seamless visitor experiences, including digital emergency systems and enhanced connectivity.
Conclusion: A Model for Asiaâs Sustainable Tourism Future
The joint initiative by TAT and AirAsia serves as a benchmark for regional tourism boards and airlines looking to foster sustainable, impactful travel experiences. Krabiâs success story demonstrates that nature preservation, digital promotion, and aviation partnerships can create meaningful growth while protecting environmental and cultural assets.
As international travel demand rebounds, Thailandâs Green Season is increasingly positioned as a compelling alternative for conscious travelers. With direct low-cost air links from regional hubs and a strong sustainability commitment, Krabi is leading the way for eco-tourism in Southeast Asia.
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