In 2025, German tour operator Alltours unveiled a milestone addition to its portfolio with the opening of the Allsun Hotel Irene Palace in Kolymbia, Rhodes. This four-star beachfront property is the company’s first allsun-branded hotel on the island, underscoring its growing commitment to the Greek hospitality sector. Positioned in one of Europe’s most competitive tourism markets, the resort is designed to attract families, couples, and solo travelers seeking a balance of modern comforts, cultural discovery, and authentic Mediterranean relaxation.
The debut strengthens Rhodes’ reputation as a premier holiday destination in the eastern Mediterranean. Known for its blend of sun-soaked beaches, UNESCO-listed heritage, and lively villages, the island continues to draw international visitors eager for both leisure and adventure.
A Prime Location in Kolymbia
Kolymbia, a coastal village on the eastern side of Rhodes, provides a serene setting away from the more crowded resort towns. The Allsun Hotel Irene Palace enjoys direct beachfront access, allowing guests to enjoy uninterrupted views of the Aegean Sea. With its golden sands and clear waters, the location caters to both sun-seekers and travelers eager for water-based recreation.
Beyond the immediate setting, Kolymbia serves as a gateway to two of the island’s most famous destinations. Lindos, with its ancient Acropolis and labyrinth of whitewashed alleyways, is just a short drive away. Meanwhile, Rhodes Town, a UNESCO World Heritage Site, offers medieval walls, grand castles, and vibrant markets. Guests of the Irene Palace can combine a peaceful retreat with easy access to rich cultural exploration.
Comfortable and Modern Accommodation
The resort boasts 247 rooms, each designed to blend comfort with modern amenities. Spacious layouts and tasteful interiors create an inviting atmosphere for guests. Families benefit from dedicated family rooms, offering larger spaces that ensure convenience for parents and children traveling together.
In-room features include air conditioning, flat-screen televisions, minibars, and complimentary Wi-Fi, enhancing the overall guest experience. Mediterranean gardens surround the resort, providing lush green views that complement the coastal scenery and contribute to the property’s tranquil ambiance.
Family-Friendly Facilities
The Allsun Hotel Irene Palace caters strongly to families. Highlights include a vibrant water park with slides and a splash pool designed specifically for younger children. These facilities encourage outdoor fun while ensuring safe entertainment.
For adults, the resort offers wellness opportunities such as relaxation areas, poolside lounging, and landscaped gardens. The balance of family-focused amenities with adult-friendly leisure makes the hotel a versatile choice for travelers of all ages.
Dining and Culinary Experiences
Guests enjoy a variety of dining options that highlight both Greek and international cuisine. The main restaurant serves buffet-style meals throughout the day, featuring fresh local ingredients. Traditional Greek dishes such as grilled seafood and mezes are offered alongside global favorites to cater to diverse tastes.
A poolside bar provides light snacks, cocktails, and refreshing beverages, creating a relaxed setting for guests to socialize while soaking in the Mediterranean climate. This combination of fine dining and casual offerings ensures every visitor finds something suited to their preferences.
Entertainment and Activities
The resort extends its appeal with a schedule of entertainment. Evening programs include live performances, themed nights, and cultural shows that bring Greek traditions to life. Families and couples alike can enjoy evenings filled with music, dance, and vibrant atmospheres, rounding out the hotel’s holistic holiday experience.
Daytime activities include fitness sessions, children’s programs, and excursions organized through the hotel. This mix of recreation and cultural immersion ensures guests can tailor their stay to their own interests.
Renovation Plans for 2026
Although already a standout property, the Allsun Hotel Irene Palace is set for further enhancements. Alltours has confirmed extensive renovations during the winter of 2025–2026, with the hotel reopening in April 2026. The redesign will modernize interiors, expand leisure facilities, and update guest amenities.
This commitment to continuous improvement reflects Alltours’ strategy of keeping its portfolio competitive and ensuring that its allsun brand maintains high standards of comfort and quality. Post-renovation, the Irene Palace is expected to solidify its position as one of Rhodes’ most sought-after resorts.
Allsun’s Broader Expansion in Greece
The Irene Palace launch is part of a wider expansion strategy by Alltours in the Mediterranean. Earlier in 2025, the company opened its first five-star Greek property, Carolina Sun Beach, on Crete. The move marked Alltours’ entry into the luxury market.
Additionally, Alltours established a Greek subsidiary in 2025 to oversee investments and hotel operations, signaling long-term commitment to the country. With Rhodes and Crete as focal points, the company is steadily strengthening its footprint in Greece, one of Europe’s leading tourism destinations.
Impact on Greek Tourism
The opening of the Allsun Hotel Irene Palace enhances Rhodes’ position in the global tourism market. Greece welcomed millions of visitors in 2024, and the government continues to support initiatives that diversify the country’s hospitality offerings. By blending family-oriented services with cultural exploration, the Irene Palace aligns with Greece’s vision of sustainable and high-quality tourism.
For travelers, the hotel provides the best of both worlds: modern resort amenities within easy reach of historic sites and authentic local experiences. For Greece, the addition strengthens its capacity to attract diverse visitor segments, from families seeking convenience to international tourists pursuing cultural enrichment.
Conclusion
The Allsun Hotel Irene Palace represents more than just a new resort; it symbolizes the evolving face of Greek tourism. With its prime location in Kolymbia, family-friendly facilities, strong culinary offerings, and upcoming renovations, the hotel offers a well-rounded holiday experience.
As part of Alltours’ broader expansion strategy, the Irene Palace contributes to Greece’s growth as a Mediterranean hub for high-quality tourism. By balancing leisure, cultural discovery, and family-focused hospitality, the property is positioned to become a cornerstone of Rhodes’ hospitality landscape for years to come.
