Saudi Arabia’s largest entertainment festival, Riyadh Season 2025, will welcome AROYA Cruises as an official strategic sponsor. AROYA Cruises, the first Arabian cruise line, enters the event with its flagship vessel and a promise to deliver an unforgettable “Remarkably Arabian” experience. The partnership will connect cultural celebrations on land with immersive journeys at sea.
The cruise line will transform Riyadh Season into a land-and-sea celebration, offering new experiences for both residents and international visitors. Guests will enjoy luxury voyages across the Red Sea, Arabian Gulf, and Mediterranean, adding a nautical touch to Saudi Arabia’s expanding tourism portfolio.
A New Dimension to Riyadh Season
The Riyadh Season attracts millions of visitors each year with diverse entertainment, cultural showcases, and global events. In 2025, AROYA Cruises will bring the excitement of cruising directly to festivalgoers. The flagship vessel will serve as an extension of the festival, offering unique cultural programs, live entertainment, and authentic Arabian hospitality.
Travelers will indulge in culinary creations, onboard activities, and luxury experiences that highlight the richness of Arabian culture. This collaboration presents the first time that Riyadh Season guests can engage with the Kingdom’s growing cruise industry. The partnership reflects Saudi Arabia’s commitment to diversifying its tourism offerings under Vision 2030.
AROYA Cruises on Land and Sea
Beyond voyages at sea, AROYA Cruises will host activations at prime Riyadh Season zones. Boulevard City and Boulevard World will feature dedicated spaces where visitors can explore the cruise brand. The AROYA Lagoon attraction will transform Riyadh’s lake into a maritime-inspired destination, offering guests a taste of the cruise lifestyle without leaving the city.
These activations will allow visitors to interact with AROYA’s services, learn about itineraries, and preview the ship’s luxury features. By merging sea experiences with land-based attractions, AROYA Cruises ensures that festivalgoers experience its distinct blend of entertainment and cultural immersion.
Vision 2030 and Arabian Tourism
AROYA Cruises embodies Saudi Arabia’s Vision 2030, which focuses on tourism development and global positioning. The partnership aligns with national efforts to diversify the economy and attract international travelers. By linking Riyadh Season to maritime tourism, AROYA Cruises highlights the Kingdom’s coastal beauty and maritime heritage.
This initiative strengthens Saudi Arabia’s role as a hub for global entertainment and tourism. It also reflects the growing importance of cruises as a key contributor to the Kingdom’s tourism industry. Visitors to Riyadh Season will see firsthand how AROYA integrates cultural identity with luxury travel.
The Signing Ceremony
The official partnership was signed on October 2, 2025, in Riyadh. The ceremony included H.E. Turki Alalshikh, Chairman of the General Entertainment Authority, and senior officials from both organizations. Eng. Faisal Bafarat, CEO of the General Entertainment Authority, signed on behalf of Riyadh Season. Turky Kari, Executive Director of Marketing at Cruise Saudi, signed for AROYA Cruises.
During the event, Turky Kari expressed enthusiasm for the collaboration, describing Riyadh Season as the Kingdom’s premier entertainment platform. He emphasized AROYA’s pride in showcasing its “Remarkably Arabian” cruise experience and highlighted the alignment with Vision 2030 goals.
This signing reinforced the cruise line’s role in promoting national initiatives, community engagement, and cultural celebration. The agreement also marked a milestone in Saudi Arabia’s growing maritime tourism sector.
Showcasing Arabian Luxury at Sea
The AROYA flagship ship will redefine regional cruising by blending Arabian heritage with modern luxury. Guests will enjoy elegant accommodations, fine dining infused with Arabian flavors, and world-class entertainment. Each journey will highlight the Kingdom’s traditions while offering travelers a luxurious escape.
The ship’s design emphasizes Arabian culture, creating an atmosphere where travelers can immerse themselves in hospitality, art, and cuisine. From onboard performances to interactive cultural showcases, AROYA Cruises ensures that every moment at sea feels authentically Arabian.
Riyadh Season 2025 Highlights
Riyadh Season will officially begin on October 10, 2025. The event will include concerts, cultural exhibitions, sporting events, and interactive entertainment across multiple city zones. With AROYA Cruises as a sponsor, the festival gains a new dimension, extending its experiences to the seas.
For festivalgoers, this collaboration means the opportunity to pair Riyadh’s vibrant entertainment with a luxury voyage. Families, solo travelers, and groups will all find tailored experiences on AROYA Cruises. The integration of sea and land entertainment positions Riyadh Season as one of the most dynamic cultural events in the world.
The Future of Arabian Cruises
As the Kingdom grows its tourism sector, AROYA Cruises plays a pivotal role in establishing maritime tourism as a central feature. The company plans to expand itineraries and destinations, offering regional and international travelers more opportunities to explore the Arabian seas.
By participating in Riyadh Season, AROYA Cruises highlights its role as a pioneer in the cruise industry of the Middle East. The partnership strengthens Saudi Arabia’s global reputation as both a cultural and tourism powerhouse.
Conclusion
AROYA Cruises’ sponsorship of Riyadh Season 2025 signals a new era for Arabian tourism. The collaboration merges entertainment, culture, and maritime experiences, giving guests the chance to enjoy the Kingdom from both land and sea.
With its flagship ship offering luxury voyages and Riyadh Season activations showcasing Arabian hospitality, AROYA Cruises provides a “Remarkably Arabian” experience that enhances Saudi Arabia’s Vision 2030.
The partnership reinforces Riyadh’s position as a global entertainment capital while promoting the Kingdom’s emerging cruise industry. As visitors arrive in 2025, they will embark on a journey that unites culture, celebration, and the sea.
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