LONDON, UNITED KINGDOM — One of Europe’s premier corporate travel events, Business Travel Show Europe, has been named Best UK Tradeshow Over 8,000sqm at the 2024 AEO Excellence Awards, reinforcing its position as a top-tier platform for global business travel professionals. The award was presented during a prestigious ceremony held on 13 June 2024 at the JW Marriott Grosvenor House in London.
Organised by the BTN Group, Business Travel Show Europe stood out in a competitive field due to its innovative programming, exceptional growth, and tangible value delivered to buyers and suppliers across the global travel management landscape.
This recognition arrives just weeks ahead of the upcoming Business Travel Show Europe 2025, scheduled to take place on 25–26 June at ExCeL London, where the show will once again bring together over 3,000 pre-qualified travel buyers, suppliers, and industry leaders.
A Prestigious Industry Honour
The Association of Event Organisers (AEO) Excellence Awards are considered among the most prestigious recognitions in the UK’s live events and exhibitions industry. The 2024 jury panel praised Business Travel Show Europe for:
- Outstanding year-on-year growth in both attendance and exhibitor participation
- Highly curated educational sessions and keynote programming
- Exceptional return on investment for corporate travel suppliers
- Seamless networking opportunities and buyer engagement initiatives
Speaking on the occasion, Louis Magliaro, Executive Vice President of the BTN Group, said:
“This award is a testament to the dedication and hard work of our entire team, as well as the unwavering support from our exhibitors, sponsors, and attendees.”
“Business Travel Show Europe continues to set the standard for excellence in the corporate travel industry, and this recognition fuels our commitment to delivering even more value in the years to come,” he added.
Global Footprint Expands with New Regional Editions
Celebrating over 31 years in Europe, Business Travel Show is now evolving into a truly global brand. Earlier this year, the inaugural Business Travel Show Asia Pacific was successfully launched in Singapore at Marina Bay Sands, marking the brand’s entry into the thriving Asia-Pacific market.
In another major development, the first-ever Business Travel Show America will be held at the Javits Center in New York City on 16–17 October 2025. This expansion aims to foster regional collaboration, address the nuances of regional travel policies, and facilitate market-specific networking and learning opportunities.
These new regional shows are strategically positioned to address the changing dynamics of international business travel, especially in the post-pandemic era, where duty-of-care, digital tools, and sustainable mobility have become top priorities.
What to Expect at Business Travel Show Europe 2025
The 2025 edition of Business Travel Show Europe, set for 25–26 June at ExCeL London, promises another high-impact showcase for the corporate travel sector. Some key highlights include:
- Over 3,000 approved buyers, including travel managers, procurement officers, and HR leads
- A dynamic show floor with over 250 exhibitors, featuring airlines, hotel chains, ground transport providers, travel tech firms, and TMCs
- Educational theatres and live debates, offering CPD-accredited content and deep dives into AI adoption, sustainability strategies, DEI in travel policies, and more
- The Business Travel Innovation Faceoff, where startups pitch the latest solutions transforming managed travel
- Peer-led roundtables and buyer networking lounges for candid, solution-focused discussions
The event continues to be a must-attend for UK and European travel managers, offering unmatched opportunities to learn, benchmark, and do business under one roof.
Recognition Amid Changing Industry Trends
As the corporate travel landscape undergoes rapid transformation, events like Business Travel Show Europe are helping stakeholders adapt to evolving expectations. From carbon reporting tools to mobile booking technologies and traveler well-being, the exhibition acts as a barometer for industry innovation and sentiment.
This year’s AEO Excellence Award underscores not only the show’s consistent growth, but also its ability to address real-world challenges facing business travel professionals, from global disruptions and cost containment to ESG compliance and supplier diversity.
“Business travel is more than just moving people—it’s about forging global connections, ensuring safety, and driving business outcomes,” said Magliaro. “We’re proud to provide a platform that helps make that happen.”
Future-Facing Vision
With the U.S. and Asia-Pacific editions now added to the brand’s expanding portfolio, the BTN Group is positioning Business Travel Show as a year-round, international event series, capable of supporting a rapidly digitizing and decentralizing corporate travel ecosystem.
The introduction of region-specific content, enhanced matchmaking, and sustainability goals will further strengthen the value proposition for travel buyers and suppliers alike.
As industry professionals look ahead to 2025 and beyond, Business Travel Show Europe remains a cornerstone event in the travel management calendar, bridging global trends with local insights, and supporting resilience and innovation across the sector.
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