BWH Hotels Central Europe Expands Regional Presence with Stylish New Addition in Gerlingen
In a move that underscores its strategic commitment to expanding within key European business hubs, BWH Hotels Central Europe GmbH has integrated the newly rebranded Loftstyle Hotel Gerlingen—formerly the Dobler Green Hotel—into its growing portfolio. This stylish, business-friendly property now operates under the Sure Hotel Collection by Best Western, marking a significant enhancement to the group’s offerings in the Stuttgart metropolitan area.
Positioned in the heart of Gerlingen, a dynamic suburb of Stuttgart, the newly reimagined Loftstyle Hotel Gerlingen is tailored to meet the evolving needs of business travelers, corporate event organizers, and urban leisure guests. With modern design sensibilities, revamped guest services, and robust event infrastructure, the property plays a vital role in BWH Hotels’ broader regional growth strategy.
Strategic Growth in a Key Business Corridor
Located just outside one of Germany’s largest economic centers, the Loftstyle Hotel Gerlingen provides guests with convenient access to Stuttgart’s thriving commercial districts, making it a valuable asset for travelers seeking a blend of business utility and contemporary comfort.
The hotel features 167 guest rooms, 80 of which have been fully renovated to reflect the Loftstyle aesthetic—a fusion of industrial chic and functional minimalism. The remaining rooms are slated for upgrade in the coming months, completing the hotel’s transition and aligning it with the brand’s upscale-yet-accessible image.
“With the Loftstyle Hotel Gerlingen, we are acquiring a property that impresses with its location, facilities, and style. Whether modern rooms, an urban atmosphere, or professional meeting opportunities, the hotel meets all the requirements of a modern business and city hotel,” stated Marcus Smola, CEO of BWH Hotels Central Europe GmbH.
A Premier Destination for Business and Events
One of the Loftstyle Hotel Gerlingen’s standout features is its conference and meeting infrastructure. The property boasts eight multi-functional meeting rooms with capacity for up to 320 guests, making it ideal for business conferences, training seminars, product launches, and social gatherings. Notably, one of the meeting rooms provides direct access to a rooftop terrace, adding a unique touch to corporate events.
Complementing its business amenities, the hotel includes a 24-hour lounge and bar, fitness center, full-service restaurant, and a secure parking garage equipped with electric vehicle (EV) charging stations—a welcome addition for sustainability-minded travelers.
Rebranding and Renovation: A Future-Ready Hospitality Experience
The transformation of the former Dobler Green Hotel into the Loftstyle Hotel Gerlingen is part of a larger BWH Hotels initiative aimed at repositioning properties across Europe to meet modern expectations. The Sure Hotel Collection by Best Western offers independent hotels the advantage of brand affiliation while preserving local character and operational autonomy.
This integration follows the recent launch of Sure Hotel by Best Western City Hotel Wilhelmshaven, further demonstrating BWH’s commitment to expanding in Germany’s business-centric destinations. These developments align with the group’s strategy of offering flexible, well-equipped accommodations that combine local flair with international hospitality standards.
Enhancing Business Travel in Southern Germany
The Stuttgart region—home to corporate giants such as Porsche, Bosch, and Daimler—has long been a magnet for business travelers. As post-pandemic travel rebounds across Europe, demand is growing for hotels that can accommodate hybrid work setups, on-site events, and personalized guest experiences.
BWH Hotels’ decision to bolster its presence in this high-demand corridor speaks to its foresight in recognizing the business travel sector’s evolution. The Loftstyle Hotel Gerlingen is ideally positioned to support this demand, offering a balance of functionality and design that appeals to both corporate and leisure travelers alike.
About BWH Hotels Central Europe
BWH Hotels Central Europe GmbH is a leading hospitality group representing three global hotel brands—Best Western Hotels & Resorts, WorldHotels Collection, and SureStay Hotel Group—in over ten countries including Germany, Austria, Switzerland, and Eastern Europe. The organization provides marketing, sales, and operational support to a broad portfolio of independent hotels.
With the addition of Loftstyle Hotel Gerlingen to its growing portfolio, BWH Hotels Central Europe strengthens its market position and showcases its ongoing investment in modern, strategically located properties that cater to the next generation of travelers.
Looking Ahead
As the Loftstyle Hotel Gerlingen completes its full renovation, it is poised to set new benchmarks for midscale urban hospitality in the Stuttgart region. For business professionals, event planners, and travelers seeking convenience and style, the property represents a smart and forward-thinking accommodation option.
This rebranding not only strengthens BWH’s presence in one of Germany’s most economically vibrant areas but also reinforces its commitment to delivering value-driven hospitality with global standards and local charm.
For more travel news like this, keep reading Global Travel Wire
