Tourism News: Wyndham’s Days Inn Brand Hits 100‑Hotel Landmark in China
Shantou, China (June 2025) – Wyndham Hotels & Resorts’ economy-tier brand, Days Inn by Wyndham, has officially launched its 100th property in China, located in Shantou Jinping, marking a significant milestone amid the nation’s booming tourism economy. Over the past five years, Days Inn has expanded through double-digit net room growth, contributing to a 14% rise in Wyndham’s direct franchising business, and now operates across 60 major Chinese cities, including Beijing, Chengdu, and Harbin reuters.com+14investor.wyndhamhotels.com+14irpresswire.com+14.
Unpacking the Growth Strategy
The newly opened Days Inn by Wyndham Shantou Jinping strengthens Wyndham’s footprint in southern China, where coastal tourism continues to gain momentum. This strategic expansion aligns with China’s ambitious tourism targets; the country is projected to become the world’s largest travel and tourism market by 2035 hotelmanagement-network.com+8investor.wyndhamhotels.com+8travelandtourworld.com+8. As economic pressures shift international hotel groups toward midscale offerings, Wyndham is keeping pace with global peers like Hyatt, IHG, and Radisson, who are pivoting toward budget-friendly accommodations to meet the needs of cost-conscious travellers ft.com.
Franchise Model & Financial Momentum
In 2019, Wyndham regained control of Days Inn’s direct franchising rights in Greater China—a bold move that has accelerated growth. Since then, the company has secured nearly 600 direct franchise agreements and opened approximately 300 direct‑franchised hotels, spanning economy to upscale segments en.wikipedia.org+10investor.wyndhamhotels.com+10hotelmanagement-network.com+10. This model offers both franchisees and guests a consistent, quality experience supported by Wyndham’s global infrastructure.
By the end of Q1 2025, Days Inn’s pipeline surged 25% year-over-year, underscoring confidence in China’s evolving travel landscape . Meanwhile, Wyndham’s FeePAR—a measure of franchisee performance—doubled since 2018, signaling improved profitability and stronger brand support .
Meeting Local and Mid‑Market Demand
China’s tourism industry has rebounded strongly post-pandemic, with more than five billion domestic trips per year and travel-related GDP contributions exceeding 11%, fuelled in part by events like Golden Week en.wikipedia.org. As Chinese consumers become more budget-savvy, they increasingly prefer mid‑scale chains. Wyndham’s Days Inn offers travellers a reliable stay with moderate pricing and consistent service—an attractive option in urban and secondary-tier cities.
Commentators note that global brands are refocusing efforts on mid-market segments as luxury hotel rates decline by up to 20% in places, while budget and economy brands gain share investor.wyndhamhotels.com.
Global Infrastructure, Local Appeal
Wyndham offers franchisees access to significant resources—from its Wyndham Rewards program (over 112 million members globally) to property management tools and marketing support dlr.skift.com+5hotelmanagement-network.com+5investor.wyndhamhotels.com+5. This backing ensures consistent service quality and brand reliability across all locations.
President Joon Aun Ooi, Asia Pacific, emphasizes that the 100th hotel milestone reflects both consumer demand and owner confidence: “China is a market with limitless potential, and we’re just getting started,” he stated digitaljournal.com+3investor.wyndhamhotels.com+3travelandtourworld.com+3.
Navigating Future Growth
Looking ahead, Wyndham plans to continue expanding Days Inn while leveraging its dominant position in China. With nearly 600 franchise agreements in place, the company anticipates opening even more properties in emerging cities and high‑traffic regions.
At the same time, global hotel chains are transforming vacant office spaces and residential buildings into mid‑range hotels to reduce costs—signaling a broader industry shift
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