Espire Hospitality Appoints Sharad Sharm

Espire Hospitality Limited has announced a significant leadership appointment with the selection of Sharad Sharma as the new Director of Sales for ZANA Luxury Resorts and Country Inn Hotels & Resorts, two of the company’s signature hospitality brands. The decision marks an important step in the company’s commercial strategy as it continues to strengthen its market presence and respond to rising demand in India’s domestic and inbound tourism sectors.

India’s hospitality industry has experienced continued growth driven by increased leisure travel, MICE (Meetings, Incentives, Conferences and Exhibitions) activity, and expanding regional connectivity. With government-led tourism development initiatives, enhanced air routes, and increased business travel, hotel groups are placing renewed emphasis on brand positioning, sales leadership, and diversified market strategies. Espire Hospitality’s appointment of an experienced commercial leader reflects a broader trend within the sector, where strong sales performance is seen as essential to long-term revenue sustainability and competitive advantage.

A Leader with a Proven Commercial Track Record

With more than 24 years of experience in the hospitality sector, Sharad Sharma brings extensive commercial leadership and strategic sales expertise to his new role. Over the course of his career, he has held senior roles across a range of respected hospitality brands, including Noormahal Hotels Group, Radisson Hotels Group, Ajit Group of Hotels, Ramada Plaza (Wyndham), Sarovar Hotels (Louvre Hotels Group), Le Meridien and Grand Hyatt. His experience spans multiple segments including luxury, upscale, heritage and convention properties.

Sharma is widely recognized for his strong sales acumen, ability to build high-performing teams, and success in driving revenue growth across diverse hospitality portfolios. His approach emphasizes collaboration, strategic planning, and customer relationship management, qualities that will be essential in expanding the commercial reach of Espire Hospitality’s brands.

Strengthening ZANA Luxury Resorts and Country Inn Hotels & Resorts

In his new role, Sharma will be responsible for reinforcing the sales architecture of both ZANA Luxury Resorts and Country Inn Hotels & Resorts. These brands serve distinct traveler segments: ZANA targets high-end leisure guests seeking premium, experiential and nature-connected stays, while Country Inn Hotels & Resorts offers a refined yet approachable hospitality experience suitable for both business and leisure travelers.

Under Sharma’s leadership, Espire Hospitality aims to elevate the commercial performance of both brands, expand their visibility across key domestic and international markets, and create new business channels. The company expects the appointment to enhance the guest experience through refined offerings, stronger market positioning and enhanced MICE engagement. Event tourism has become an increasingly important segment in India, with demand for weddings, corporate retreats and convention capacity projected to rise steadily in the coming years.

Driving Tourism Growth Through Strategic Sales Leadership

Sharma’s experience in luxury, heritage and convention-led hotel operations will play an integral role in shaping the future commercial strategy of Espire Hospitality. His background includes significant exposure to corporate sales, digital distribution channels, revenue management, and brand positioning, all of which support the company’s long-term growth plans.

The MICE sector, in particular, has been identified as a high-growth vertical in India’s tourism landscape. With government investment in convention centers, airports and infrastructure, as well as increasing demand for large-scale events, hotel operators are reinforcing their commercial teams to capture new market share. Under Sharma’s leadership, ZANA Luxury Resorts and Country Inn Hotels & Resorts will be positioned to leverage these opportunities and expand their footprint within business travel and event-led tourism.

Focus on Sustainable and Competitive Growth

Espire Hospitality Limited has emphasized that the appointment of Sharad Sharma reflects a commitment to sustainable, strategic growth that aligns with evolving traveler expectations. Modern guests increasingly prioritize personalized service, wellness offerings, environmental responsibility and holistic travel experiences. By strengthening its sales leadership, the company aims to support product development efforts that appeal to both domestic travelers and international visitors seeking premium, culturally rich and experience-driven stays.

As India continues to promote tourism under national development initiatives, hotel operators are responding by differentiating their offerings and expanding into emerging destinations. Espire Hospitality’s portfolio, which includes nature-focused resorts and culturally immersive properties, aligns well with this tourism diversification approach.

Looking Ahead

With Sharad Sharma now leading the sales operations for ZANA Luxury Resorts and Country Inn Hotels & Resorts, Espire Hospitality Limited has taken a decisive step toward reinforcing its commercial strength and supporting its long-term expansion plans. His leadership is expected to enhance revenue performance, build corporate and MICE partnerships, and increase brand awareness across competitive hospitality markets.

As the tourism sector continues to grow and evolve, Espire Hospitality is well-positioned to leverage emerging travel trends and strengthen its presence in India’s dynamic hospitality landscape. The appointment signals a new chapter for the company as it pursues sustainable growth, enhanced guest experiences and strategic industry leadership.

For more travel news like this, keep reading Global Travel Wire