Frasers Hospitality, a global leader in serviced residences and boutique hotel offerings, has launched its highly anticipated “More to Explore, More to Save” campaign, inviting global travelers to rediscover the joy of meaningful exploration across Asia, Europe, the Middle East, and Africa. Officially launched on 16 July 2025, this travel initiative is not just a promotional discount—it’s a heartfelt invitation to embrace cultural richness, authentic connection, and flexible travel.
Running from 16 July to 30 September 2025 for bookings and valid for stays between 1 August and 31 October 2025, the campaign provides 20% or more off select Frasers Hospitality properties worldwide. The goal is to appeal to the new wave of travelers who value emotional experiences over itineraries, deeper connections over snapshots, and quality time in culturally resonant destinations.
Travel That Transcends Sightseeing
In a post-pandemic world where travelers are prioritizing depth and authenticity, this initiative is tailored for digital nomads, families, solo explorers, and experience-driven travelers. The campaign encourages a new style of global travel: immersive, slow-paced, and filled with local flavor.
Each featured property under the Frasers umbrella has been handpicked not just for quality and location, but for the story it helps travelers tell—from restored heritage buildings in Glasgow to artistically inspired suites in Leipzig, and family-friendly stays in Bahrain and Osaka. These accommodations serve as both a comfortable base and a gateway into the soul of each city.
Featured Destinations: Authenticity Meets Modern Comfort
Fraser Suites Al Liwan – Bahrain
Situated in Al Hamala, this modern Arabian-styled property offers one- to three-bedroom suites ideal for travelers seeking beachside serenity and historical treasures like the Bahrain Fort, a UNESCO World Heritage Site. Its proximity to desert landscapes and shopping hubs makes it a versatile choice for both cultural discovery and leisure.
Fraser Residence Nankai – Osaka, Japan
Located in Osaka’s energetic Namba district, this property features fully furnished apartments with kitchenettes and living spaces, catering to long-term guests and remote workers. Whether exploring Osaka Castle, local street food, or the vibrant Dotonbori nightlife, guests can enjoy the convenience of a homely yet luxurious base.
Fraser Suites Glasgow – Scotland
Nestled in a refurbished 19th-century building in the heart of Merchant City, Fraser Suites Glasgow offers a timeless blend of historic architecture and contemporary comfort. A haven for art and music lovers, it places guests within walking distance of galleries, theaters, and trendy eateries.
Capri by Fraser – Leipzig, Germany
Leipzig is known as one of Germany’s most dynamic creative cities, and this property sits at its cultural core. Ideal for urban explorers, the hotel’s design-forward rooms and public spaces encourage social interaction, creativity, and easy access to local museums, opera houses, and indie cafés.
Modena by Fraser – Bangkok, Thailand
A serene escape in the bustling city, this property near Queen Sirikit MRT and Benjakitti Park offers bright, spacious suites perfect for urban wellness travelers. Its location allows quick access to shopping meccas like Terminal 21 and cultural sites such as Erawan Shrine, blending modern convenience with spiritual calm.
Capri by Fraser – Johor Bahru, Malaysia
Strategically located near Tan Hiok Nee Heritage Street and key entertainment zones, this vibrant residence caters to travelers eager to explore Malaysia’s heritage while enjoying a modern, connected experience. It’s especially ideal for weekenders from Singapore or extended stays.
Fraser Place Chengdu – China
Set in the heart of Chengdu’s Gaoxin District, this stylish residence merges contemporary living with Sichuan cultural charm. It appeals to professionals, culinary adventurers, and cultural tourists keen to explore everything from hotpot traditions to pandas and teahouse culture.
A Response to Changing Global Travel Behavior
As the travel landscape evolves, Frasers Hospitality’s campaign reflects key shifts in consumer behavior. With longer stays, work-from-anywhere flexibility, and a strong preference for residence-style properties, modern travelers demand more autonomy and immersion.
Frasers’ portfolio offers self-contained living spaces complete with kitchens, workspaces, laundry facilities, and on-site wellness amenities—crucial features for those blending leisure with productivity.
This campaign embraces rising trends such as:
- Slow travel: encouraging guests to stay longer and absorb more.
- Workcations: with reliable Wi-Fi and workspace-ready rooms.
- Cultural immersion: properties located in historic and creative urban neighborhoods.
Travel Details for Savvy Explorers
- Booking Period: 16 July – 30 September 2025
- Stay Dates: 1 August – 31 October 2025
- Regions Covered: Asia, Europe, Middle East, Africa, Australia
- Discount: Save 20% or more on new reservations
Frasers Hospitality members also enjoy additional privileges, including complimentary upgrades and late check-outs, enhancing value for loyal travelers.
Shaping a Purpose-Driven Travel Future
“More to Explore, More to Save” reflects a growing movement toward purposeful, transformative travel. By spotlighting culturally rich cities across multiple continents, Frasers Hospitality invites travelers to go beyond the checklist and reconnect with the essence of global exploration.
The campaign is not only designed to drive occupancy across Frasers’ international portfolio but also to support the revitalization of local economies and creative communities by bringing discerning, longer-staying travelers to destinations that thrive on cultural engagement.
As global tourism continues its rebound in 2025, this initiative is a powerful reminder that travel is more than just moving from place to place—it’s about living the journey, feeling at home, and leaving each destination with a story worth sharing.
In Summary
Frasers Hospitality’s “More to Explore, More to Save” campaign presents travelers with an opportunity to book smart, stay longer, and connect deeper with the world. With thoughtfully curated destinations like Osaka, Bangkok, Bahrain, and Glasgow, it reimagines what travel can be in 2025: immersive, flexible, and unforgettable.
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