Kerten Hospitality is accelerating its growth across the Middle East and North Africa with two major additions under its Cloud 7 brand. The company, known for its lifestyle-driven developments, has confirmed new projects in Tetouan, Morocco and Dammam, Saudi Arabia. These expansions strengthen the operator’s presence in key tourism markets and highlight its commitment to creating community-focused destinations that blend culture, creativity, and modern travel expectations.
A New Chapter for Luxury Tourism in Morocco
Kerten Hospitality’s entry into Morocco marks a strategic milestone. The signing of Cloud 7 Dersa Tetouan introduces the brand into one of North Africa’s most culturally rich cities. The agreement was finalized in Casablanca in partnership with the Oromecanica Group, a long-established Moroccan company known for its contribution to local craftsmanship and artisanal heritage.
A Heritage Landmark Reimagined
The Cloud 7 Dersa Tetouan hotel will be housed in the historic Dersa building, a structure celebrated for its Spanish-era architecture. Tetouan is recognized as a UNESCO World Heritage Site, and the hotel’s location places it at the heart of one of Morocco’s most atmospheric districts. The original façade of the building will be preserved to maintain its cultural significance, while the interiors will undergo a full transformation to create a contemporary, design-led hospitality space.
The project aims to elevate the guest experience by merging Tetouan’s artistic legacy with modern comforts. It reflects Morocco’s broader tourism goals, which include promoting cultural destinations, supporting heritage conservation, and attracting premium travelers seeking immersive experiences.
A Fusion of Craft, Culture, and Modern Comfort
Kerten Hospitality and the Oromecanica Group share a vision centered on authenticity. The new Cloud 7 property will emphasize local craftsmanship, curated art, and community interaction. By integrating local creatives, artisans, and small businesses into the hotel experience, the development aims to support Tetouan’s creative economy and strengthen the city’s appeal as an emerging luxury destination.
Strengthening Tourism in Saudi Arabia With Cloud 7 Al Murjan Island Resort
In Saudi Arabia, Kerten Hospitality is expanding its footprint with the Cloud 7 Al Murjan Island Resort in Dammam. The project aligns with the Kingdom’s fast-growing tourism strategy and ongoing hospitality investment across the Eastern Province.
A Key Destination on Saudi Arabia’s Eastern Waterfront
Al Murjan Island is poised to become a major coastal attraction, offering leisure, entertainment, and luxury accommodation. The new Cloud 7 resort will serve as a signature hospitality anchor within this development. Its location will place guests near pristine waterfront areas, family-friendly attractions, and expanding recreational zones.
Developed in partnership with the Koushan Real Estate Development Company, the resort reflects the shared mission of delivering guest-centric experiences while contributing to Saudi Arabia’s tourism diversification. The Kingdom continues to invest in coastal tourism, sustainable recreation, and high-value cultural destinations, making the timing of the resort’s launch ideal.
Creativity and Culture at the Heart of the Guest Experience
The Cloud 7 Al Murjan Island Resort will be designed to highlight local culture, contemporary design, and vibrant social spaces. Kerten Hospitality aims to create an environment where travelers can experience the authentic spirit of Dammam while enjoying modern comforts and innovative lifestyle programming.
The focus on experiential travel—ranging from culinary innovation to creative workshops—supports Vision 2030’s broader goal of developing Saudi Arabia into a global tourism hub.
Community-Driven Hospitality: A Core Philosophy
Kerten Hospitality has built its reputation around the concept of community-driven hospitality. Instead of isolated hotel structures, the Cloud 7 brand focuses on integrating each property into its local environment. This model highlights:
- Local talent development
- Support for small businesses and artisans
- Cultural authenticity in design and guest programming
- Sustainable tourism practices
In Tetouan, this philosophy is reflected in the protection of the Dersa building’s historical identity and the collaboration with a partner rooted in artisanal craftsmanship. In Dammam, it is seen through a resort designed to complement the evolving coastal lifestyle of Al Murjan Island.
Both projects aim to create hubs where travelers and residents can connect, exchange ideas, and experience the cultural essence of each destination.
A Major Boost for MENA Tourism Growth
The simultaneous expansion into Morocco and Saudi Arabia reinforces the strategic importance of the MENA region for Kerten Hospitality. Morocco is experiencing rising demand for boutique and culturally immersive hotels, while Saudi Arabia continues investing heavily in leisure tourism, entertainment, and coastal development.
By aligning with these national tourism strategies, Kerten Hospitality is positioned to cater to a new generation of travelers seeking localized, experience-driven stays.
Looking Ahead: A Strong Future for Cloud 7
With construction and conceptual planning underway, both Cloud 7 properties are set to introduce fresh perspectives to their respective markets. The Tetouan project promises to become a landmark lifestyle destination rooted in heritage. The Dammam resort is expected to elevate the coastal tourism offering of Saudi Arabia’s Eastern Province.
As Kerten Hospitality continues to grow, its Cloud 7 brand stands out for its ability to blend local culture with innovative hospitality concepts—paving the way for a dynamic future across the MENA region.
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