Kerzner International, one of the world’s most influential names in ultra-luxury hospitality, has officially announced a transformative expansion into the Kingdom of Saudi Arabia. In a landmark partnership with Midad Real Estate Investment and Development, the company will introduce its globally celebrated Atlantis and One&Only brands to the city of Jeddah. These flagship developments represent a monumental stride in the nation’s tourism evolution and are set to redefine premium travel experiences along the Red Sea coast.
Both properties will be built within the prestigious Jeddah Central masterplan, a visionary redevelopment designed to elevate the city into a world-class coastal destination. Overlooking the historic Red Sea waterfront and located just 30 minutes from Jeddah International Airport, the site provides an ideal setting for an integrated luxury ecosystem that merges hospitality, entertainment, culture, and modern coastal living.
Strategic Alignment with Saudi Arabia’s Vision 2030
The introduction of these iconic brands aligns seamlessly with Saudi Arabia’s Vision 2030, an ambitious national framework aimed at diversifying the economy and positioning the Kingdom as a premier global tourism hub. Central to the vision is the creation of high-impact destinations that showcase innovation, cultural depth, and luxury hospitality on an international scale.
Philippe Zuber, Chief Executive Officer of Kerzner International, emphasized the company’s proven expertise in transforming destinations into globally recognized luxury and entertainment gateways. He highlighted that the selection of Jeddah reflects the brand’s confidence in Saudi Arabia’s growth trajectory and its commitment to developing world-class tourism offerings in partnership with Midad Real Estate.
Abdulelah Al Aiban, President of Midad Real Estate, echoed this sentiment, noting that the collaboration is a bold affirmation of the Kingdom’s growing prominence in global hospitality. He described the upcoming resorts as catalysts for cultural, economic, and tourism advancement—destinations that will help place Jeddah firmly on the world stage as a leader in luxury coastal living.
Atlantis Jeddah: A Grand Statement on the Red Sea
The arrival of Atlantis Jeddah marks one of the most anticipated hospitality developments in the region. Known globally for its extraordinary architecture, marine-inspired design, and immersive guest experiences, the Atlantis brand brings its signature grandeur to Saudi Arabia for the first time.
Atlantis Jeddah is planned to include 800 luxurious guest rooms and suites, each designed to maximize views of the Red Sea’s pristine waters. The project will also introduce an exclusive collection of Branded Residences, offering owners privileged access to resort amenities, bespoke services, and a vibrant coastal lifestyle. Residents will enjoy world-class dining, expansive pool and beach facilities, immersive entertainment, and curated family experiences—hallmarks of the Atlantis brand.
This destination is poised to become a centerpiece of Jeddah’s tourism landscape, appealing to international visitors and local residents seeking unforgettable coastal escapes.
One&Only Jeddah: A New Benchmark in Ultra-Luxury Living
Alongside Atlantis, Kerzner will debut a One&Only Resort that embodies the brand’s philosophy of ultra-luxury, privacy, and tailored guest experiences. Designed as an intimate coastal sanctuary, One&Only Jeddah will offer an exclusive selection of guest rooms, suites, and private villas, each reflecting refined elegance and a deep sense of place.
One of the most significant elements of the project is the inclusion of the first One&Only Private Homes community in Saudi Arabia. These residences will provide a rare opportunity for homeowners to live in a secluded enclave shaped by world-class architecture and the beauty of Jeddah’s historic corniche. Blending contemporary design with subtle regional influences, the resort will celebrate the cultural heritage of the coastline while offering the pinnacle of modern sophistication.
The One&Only Resort aims to create experiences rooted in wellness, gastronomy, and authenticity, giving guests access to signature restaurants, tranquil spa spaces, curated lifestyle activities, and private beachfront moments.
A Commitment to Sustainability and Responsible Development
Kerzner International has underscored that sustainability will play a central role in the development of both properties. Conscious construction practices, environmental stewardship, and long-term community engagement will shape every stage of the project. Initiatives will be implemented to protect coastal ecosystems, support local talent, and ensure that the developments contribute positively to the region’s social and environmental wellbeing.
By prioritizing responsible development, Kerzner reinforces alignment with global standards of sustainable tourism and Saudi Arabia’s commitment to building eco-friendly destinations that blend innovation with heritage.
A Defining Milestone for Jeddah’s Future
The arrival of Atlantis and One&Only in Jeddah is more than a hospitality announcement—it is a defining moment in Saudi Arabia’s journey toward becoming a powerhouse in global tourism. These properties will not only enhance the Kingdom’s accommodation offerings but will also elevate its cultural and economic narrative, attracting travelers, investors, and innovators from around the world.
As Jeddah continues its transformation under the Jeddah Central masterplan, the introduction of Kerzner’s prestigious brands sets the stage for a new era of luxury travel, visionary urban development, and world-class Red Sea experiences.
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