Lucknam Park Hotel & Spa, set in the countryside near Bath, has announced its relaunch as a flagship property of Accor’s Emblems Collection. The move marks a major step for luxury tourism in the UK. It also signals Accor’s deeper focus on experience-led, destination-rich travel.
The Emblems Collection brings together independent properties with strong character. Each hotel reflects local heritage, refined design, and personalised service. Lucknam Park fits this vision with ease.
Strengthening the UK’s Luxury Tourism Appeal
The UK remains one of Europe’s most visited destinations. Government tourism bodies continue to highlight heritage travel, countryside escapes, and wellness tourism as key growth areas. Lucknam Park’s inclusion in the Emblems Collection supports these priorities.
By blending historic estates with modern luxury, the property adds value to the region’s high-end tourism offering. It also attracts international travellers seeking privacy, space, and authentic British experiences.
A Historic Estate Reimagined
Lucknam Park sits on an estate with over 900 years of history. Recent renovations have refreshed the property while preserving its classic charm. The hotel now offers 42 individually styled rooms and nine private cottages.
Each space features refined interiors, natural materials, and views of landscaped grounds. The design balances heritage architecture with modern comfort. Guests enjoy a sense of calm without sacrificing luxury.
The estate setting creates a destination in itself. Rolling lawns, ancient woodland, and formal gardens surround the hotel. This connection to nature remains central to the guest experience.
Wellness Takes Centre Stage
Wellness plays a leading role at Lucknam Park. The spa stands as one of the most advanced facilities in the region. It caters to travellers who prioritise rest, recovery, and balance.
The spa includes eight treatment rooms, with dedicated spaces for couples. Thermal facilities feature hydrotherapy pools, a Japanese salt room, and an amethyst relaxation area. An indoor 20-metre swimming pool completes the experience.
Fitness also forms part of the wellness offering. Guests access a modern gym with premium equipment. Outdoor options include tennis courts, walking trails, and equestrian activities. These choices support active lifestyles in a peaceful setting.
This focus reflects wider tourism trends. Wellness travel continues to grow as visitors seek meaningful breaks that improve physical and mental health.
Culinary Excellence Rooted in Place
Dining at Lucknam Park reflects British seasonal produce and refined technique. The Walled Garden Restaurant offers relaxed yet elegant dining. Menus change with the seasons and celebrate local ingredients.
The estate also hosts a Michelin-starred restaurant led by acclaimed culinary talent. Here, guests enjoy fine dining that blends innovation with tradition. The setting adds to the sense of occasion, making dining a highlight of each stay.
Food tourism remains a strong draw for the UK. Properties like Lucknam Park help position the country as a serious luxury dining destination.
Emblems Collection Raises Hospitality Standards
For Accor, Lucknam Park serves as a showcase property in the UK. The Emblems Collection focuses on intimate luxury rather than scale. Service remains highly personalised. Design tells a local story.
This approach raises expectations across the hospitality sector. Hotels must now deliver more than comfort. Guests expect emotional connection, cultural depth, and wellness integration.
Lucknam Park delivers on all fronts. It combines countryside heritage with contemporary hospitality standards.
Global Expansion of the Emblems Collection
Accor plans to expand the Emblems Collection worldwide. Several high-end properties are scheduled to open from 2026 onward. Locations include iconic natural landscapes and historic European cities.
Future destinations will share common values. These include strong local identity, thoughtful design, and immersive wellness concepts. Italy and Canada feature prominently in upcoming plans.
A new wellness concept, The Purist Retreat and Spa, will also debut at select properties. The model focuses on holistic wellbeing, personalised nutrition, and movement-based therapies. Lucknam Park is expected to adopt elements of this concept in future phases.
Meeting the Future of Luxury Travel
Luxury travel continues to evolve. Today’s travellers seek privacy, authenticity, and wellbeing. They value experiences over excess. Destination-led properties now outperform generic luxury hotels.
Lucknam Park reflects this shift. Its estate setting, wellness focus, and heritage appeal meet modern expectations. Its partnership with Accor ensures global visibility without losing independence.
For the UK tourism sector, this relaunch strengthens the country’s position in the global luxury market.
A Destination That Defines Modern British Luxury
Lucknam Park Hotel & Spa’s entry into the Emblems Collection marks a defining moment for luxury hospitality in the UK. It brings together history, nature, wellness, and fine dining in one refined destination.
As Accor expands the Emblems Collection across key global markets, Lucknam Park stands as a benchmark. It shows how British heritage properties can thrive in a new era of conscious, experience-driven travel.
For travellers seeking an exclusive countryside retreat with international standards, Lucknam Park offers a compelling invitation to experience the soul of modern luxury.
For more travel news like this, keep reading Global Travel Wire
