Greek-based hospitality brand Aria Hotels is raising the bar for bespoke, slow-travel experiences with two exciting new additions to its upscale portfolio: a newly opened luxury villa in Anavyssos on the Athenian Riviera and a forthcoming boutique hotel on the tranquil island of Thirasia. The developments reinforce the group’s commitment to immersive local hospitality, refined design, and sustainable tourism.
Anavyssos: The Attican Villa & Estate opens
On the scenic coastline of the Saronic Gulf, just outside Athens, the seaside town of Anavyssos has welcomed The Attican Villa & Estate, a flagship residence by Aria Hotels. Set on an expansive 8,500 m² (around 2.1 acre) landscaped estate among olive groves and gardens, this villa offers four generously sized bedrooms and three bathrooms. Its open‐plan living, kitchen and outdoor lounge areas were designed to host small groups—ideal for families or friends seeking privacy and luxury.
First guests arrived in mid-2025, drawn by the villa’s blend of seclusion and accessibility: while one enjoys a serene environment, the rich cultural and beach amenities of the Athens Riviera are just a short drive away.
Highlights include a private pool, spacious terraces, and curated local-inspired touches such as olive-oil and herb tastings that connect guests with the region’s heritage.
By transforming a countryside-style setting near a well-known beach resort, Aria Hotels is showcasing how “quiet luxury” travel—where refinement meets authenticity—can play out on the mainland, not just on far-flung islands.
Thirasia: A boutique alternative to Santorini
Further afield, on the less-traveled island of Thirasia (neighboring the iconic Santorini caldera), Aria Hotels is preparing to launch its new hotel, The Duchess, in spring 2025. With just 12 suites planned, the project emphasises exclusivity, calm and the slower rhythms of island living.
Thirasia itself offers a quieter side of Aegean escape: its traditional villages, volcanic terrain and sweeping views across the Sea make it ideal for travellers who want the magic of the Cyclades without the frenzy of mass tourism.
The Duchess is designed to blend luxury with local character. Suites will overlook the sea, with infinity-edge pool vistas, bespoke wellness treatments and a restaurant emphasising regional ingredients and classical Greek-Mediterranean cuisine. The goal: high-end service delivered in a thoughtful, place-sensitive way.
In addition to its architectural and design offerings, the hotel aligns with Aria Hotels’ wider ambition to integrate sustainable mobility—exploring innovations like eVTOL (electric vertical take-off and landing) aircraft to link remote destinations in a greener fashion.
Brand ethos: Authenticity, heritage and slow travel
Underpinning both of these projects is the brand philosophy of Aria Hotels: a boutique collection embracing Greek hospitality’s heritage, rooted in local culture and environment. Projects are selected for traditional or historic buildings, or locations off the beaten track, and engineered for minimal footprint and maximum comfort. Their portfolio today spans villas, small-scale residences and bespoke hotels across Athens, the Cyclades, Crete, the Peloponnese and beyond.
The brand’s “quiet luxury” concept centres on privacy, authenticity and service without overt flash. It is about slowing down, connecting with place and enjoying understated elegance rather than showy opulence.
Each property offers curated experiences—whether it’s olive grove tastings in Attica or caldera-sunset spa moments in the Aegean—that invite guests to engage meaningfully with Greece’s natural and cultural assets.
Why these two destinations matter
Anavyssos is a savvy choice for a luxury villa: close to Athens yet coastal and peaceful, it appeals to travellers seeking easy airport access alongside relaxed leisure by the sea. By opening a villa in this region, Aria Hotels taps into the market for high-end retreats that are reachable yet exclusive.
Thirasia, meanwhile, represents a strategic move toward islands that still retain a sense of discovery. With its quieter footprint, it aligns perfectly with travellers looking to avoid crowds and engage with Greece’s less-toured landscapes. The launch of The Duchess will offer exactly that: boutique, intimate, elevated luxury on an island that remains under-the-radar.
What this means for travellers
For guests, this means more choice, but choice with character. Instead of a generic resort stay, one can opt for a villa in a leafy Attica estate or a refined suite on a secluded Aegean island, both under the same hospitality umbrella. Those interested in experiential travel will appreciate the local experiences embedded into both properties—whether regional culinary insights, wellness offerings attuned to place, or simply the freedom to move at one’s own pace.
Booking is straightforward: by visiting the official Aria Hotels website, travellers can explore both the new villa and the upcoming hotel, check availability, confirm personalised services (private chef, local guide, wellness programmes) and secure an experience tailored to their needs.
Conclusion: A new chapter in luxury Greek tourism
With the official opening of The Attican Villa & Estate in Anavyssos and the upcoming launch of The Duchess on Thirasia, Aria Hotels is signaling a shift in luxury tourism: one focused on authentic local experiences, privacy, design and sustainability—rather than scale and spectacle.
For Greece’s tourism sector, this means a fresh model of growth: boutique and high value, respectful of culture and landscape. For travellers, it means an invitation to connect deeply with place—whether on the serene coast near Athens or the evocative Aegean islandscape of Thirasia. In short: luxury that feels local, and destinations that feel discovered.
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