Marriott International has reached a defining moment in its Asia Pacific growth journey with the debut of Legacy Mekong, Can Tho, Autograph Collection—its 700th property in the region outside of China. This milestone reflects the company’s long-term strategy of expanding into culturally rich destinations while delivering distinctive, high-quality hospitality experiences. As Vietnam’s tourism industry continues to grow at a remarkable pace, Marriott’s newest opening showcases its commitment to elevating the country’s position on the global travel map.
Situated on a secluded islet on the serene Hau River, Legacy Mekong, Can Tho invites travelers to immerse themselves in the beauty and traditions of the Mekong Delta. Inspired by the Autograph Collection’s motto “Exactly Like Nothing Else,” the hotel blends contemporary design with authentic regional character. It becomes the second Autograph Collection property in Vietnam, following the debut of the Vinpearl Landmark 81, further strengthening Marriott’s portfolio of experiential, story-driven hotels.
Strengthening Marriott’s Presence in Vietnam
Vietnam has become one of Asia Pacific’s fastest-growing tourism markets, and Marriott International has responded with rapid expansion across the country. The company now operates more than 30 hotels in Vietnam, with over 50 additional projects in the pipeline. This extensive growth spans bustling commercial hubs like Hanoi and Ho Chi Minh City, as well as emerging leisure destinations including Phu Quoc, Cam Ranh, and the remote mountain province of Ha Giang.
This diverse portfolio reflects Marriott’s strategy of appealing to both business and leisure travelers. Urban centers accommodate corporate guests seeking service excellence and accessibility, while resort destinations offer cultural immersion and relaxation. As more international visitors discover Vietnam’s landscapes, cuisine, and heritage, Marriott is poised to serve a broad spectrum of travel preferences.
Vietnam’s Tourism Boom Fuels Hotel Development
Vietnam’s tourism sector continues to surge, welcoming more than 17 million international visitors in the first ten months of 2025. This impressive growth—over 21% higher than the previous year—is driven by strong demand from regional markets, especially China, South Korea, and neighboring ASEAN countries. The country’s rising global visibility, strengthened air connectivity, and investments in tourism infrastructure have transformed it into a leading travel destination in Asia Pacific.
This upward trajectory presents Marriott with major opportunities for further expansion. As international arrivals grow, the company is positioning itself to meet the increasing demand for high-quality accommodations that blend luxury, sustainability, and cultural experiences.
Legacy Mekong, Can Tho: A Tribute to Culture and Nature
The Legacy Mekong, Can Tho offers guests a gateway into the traditions and natural beauty of the Mekong Delta. The hotel’s secluded island setting provides sweeping views of lush river landscapes while offering easy access to iconic attractions such as floating markets, coconut farms, and riverside villages. Designed to honor the cultural fabric of the region, the property incorporates local craftsmanship, Delta-inspired architecture, and curated guest experiences that highlight the area’s heritage.
From river cruises at sunrise to guided tours of traditional craft villages, the hotel is poised to become a flagship destination for travelers seeking meaningful cultural discovery. The fusion of personalized service, sophisticated design, and natural tranquility elevates the property as a benchmark for experiential tourism in southern Vietnam.
A Strategic, Balanced Portfolio Across Asia Pacific
Marriott’s 700th property highlights the company’s regional strategy of balancing luxury city hotels, beach resorts, and locations rich in cultural significance. This approach ensures that Marriott can serve both corporate clients and leisure guests seeking authenticity and comfort.
Across Asia Pacific, Marriott continues to invest in innovative design, sustainability initiatives, and guest-centric experiences. Its portfolio reflects the evolving expectations of modern travelers, who increasingly prioritize local immersion, high-quality service, and memorable stays.
Elevating Vietnam on the Global Hospitality Map
The opening of Legacy Mekong, Can Tho reinforces Vietnam’s growing importance as a destination for international travelers. The Mekong Delta, known for its diverse ecosystems and centuries-old river culture, is gaining wider recognition for its tourism potential. By opening a world-class hotel in this area, Marriott supports sustainable tourism development while introducing travelers to one of Vietnam’s most unique regions.
The property’s combination of natural surroundings, tailored experiences, and cultural influences positions it as a standout destination for travelers seeking both comfort and connection to place.
Marriott’s Vision for Long-Term Growth
Reaching the 700-property mark in Asia Pacific demonstrates Marriott’s strategic vision and commitment to expansion in emerging travel markets. The company continues to identify destinations with cultural depth and strong tourism potential, ensuring steady growth while maintaining authenticity and quality.
Legacy Mekong, Can Tho embodies Marriott’s dedication to offering immersive stays that celebrate local identity. As Vietnam continues attracting millions of visitors, the property serves as an example of how thoughtful hospitality can enhance both the guest experience and the region’s tourism development.
A New Era of Experiential Travel in Vietnam
The Legacy Mekong, Can Tho, Autograph Collection symbolizes a new chapter in Vietnam’s hospitality landscape. With its blend of cultural storytelling, modern comfort, and pristine natural surroundings, the hotel positions Marriott as a key contributor to Vietnam’s rising tourism success. As travelers seek deeper, more meaningful journeys, this milestone property sets a new standard for experiential travel in the Mekong Delta and beyond.
Marriott’s continued expansion ensures that Vietnam remains a prominent destination on the global tourism stage, inviting visitors from around the world to discover the country’s heritage, beauty, and hospitality.
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