Mastercard has rolled out its latest offering, called The Mastercard Collection, across the United Arab Emirates, Saudi Arabia and Turkey. The program targets the company’s most elite credit card tiers and aims to transform everyday purchases into high-end travel, dining and entertainment experiences.
Premium access for high-tier cardholders
The new suite of benefits is open to holders of the World, World Elite and the newly introduced World Legend and World Legend Exclusive cards — Mastercard’s highest-tier consumer credit cards to date. The launch complements existing bank-issued rewards programs and adds curated lifestyle perks tailored for frequent travellers and premium spenders.
Dining elevated to unforgettable moments
One of the pillars of The Mastercard Collection is fine dining. Cardholders gain priority reservations and bespoke menus at some of the region’s most prestigious restaurants. Examples include venues in Dubai such as Aelia, Andaliman and La Dame de Pic at One & Only Zabeel, as well as acclaimed restaurants like Roka Istanbul and Zuma Istanbul in Turkey. These opportunities allow premium cardholders and their guests to access hard-to-book tables and enhanced culinary experiences.
Entertainment experiences go global
Under the program’s entertainment component, Mastercard has partnered with Live Nation to offer access to more than 75 concerts annually in the EEMEA (Eastern Europe, Middle East and Africa) region, and over 2,500 events globally. Cardholders receive pre-sale ticket access, premium seating and VIP experiences — effectively opening the door to high-demand cultural, music and sporting events worldwide.
Travel perks make the journey part of the experience
Travel-related benefits are equally impressive. The Mastercard Collection provides access to 1,350 airport lounges globally, plus dining, retail and spa discounts at airport terminals. For even smoother departures, cardholders gain access to fast-track security lanes — for instance, an exclusive fast-track lane at Istanbul Airport and access to over 190 fast-track lanes at 30+ airports worldwide. These perks aim to make the travel gate-to-destination cycle as seamless as the trip itself.
A shift toward experience-driven spending
Mastercard’s research indicates that about 75 % of cardholders feel most fulfilled when pursuing their passions — such as fine dining, cultural immersion and memorable travel. Among the top 30 % of earners, spending on experience-driven purchases is more than twice that of the average cardholder. The Mastercard Collection is designed to tap into this shift away from material goods toward meaningful experiences.
Launch timeline & availability
The new World Legend card tier is available to issuing banks in the region and is set to debut for cardholders in the UAE, Saudi Arabia and Turkey in the fourth quarter of 2025, followed by a wider regional rollout. Eligible cardholders can browse and book their experiences through Mastercard’s dedicated platform for the Collection.
Conclusion: Redefining premium cardholder value
With The Mastercard Collection, Mastercard is redefining what premium credit-card benefits can look like in the travel sector. By offering exclusive access to high-end dining, cultural events and travel amenities, the company is positioning its top-tier cards as more than financial tools — they become passports to unforgettable experiences. For affluent travellers in the UAE, Saudi Arabia and Turkey, the message is clear: your card opens doors to more than transactions- it opens doors to luxury, memories and discovery.
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