The introduction of the Southwest Rapid Rewards Plus Credit Card marks a pivotal shift for U.S. tourism. With enhanced travel perks and reward points, the card encourages more frequent domestic flights. Travelers who previously weighed cost-and-convenience can now hit the skies more often. That uptick in flights means more visitors to cities and regions across the U.S.—and more money flowing into local economies.
Travel-Friendly Benefits for Families and Groups
One of the major draws is the free first checked bag for the cardholder and up to eight companions on the same reservation. This perk alone can make a big difference for families or groups traveling within the U.S. With checked bag fees removed, flying becomes more affordable. That spurs longer or more frequent trips, especially to destinations that rely on tourism dollars.
Quick Boarding & Seating Advantages
The card also unlocks early boarding (Group 5 for the cardholder plus up to eight travel companions) and standard seat selection 48 hours ahead when available. For families or multi-stop trips, these perks reduce travel stress and help secure better seats. Travel becomes smoother, and smoother travel often leads to more frequent travel. As regional airports and mid-sized destinations benefit from higher passenger volumes, their local tourism infrastructure sees a boost.
Generous Reward Points for Flights and Everyday Spending
Cardholders earn:
- 2 points for each dollar spent on flights with the airline.
- 2 points per dollar on gas and grocery shopping (up to a fixed amount per year).
- 1 point per dollar on other purchases.
Additionally, they receive 3,000 bonus points each account anniversary. These reward-earning opportunities make travel within the U.S. more attainable; as travelers redeem points for flights, they subsequently spend on lodging, rental cars and local attractions—amplifying the economic impact.
Spill-Over Benefits into Local Economies
When more tourists fly into a destination, multiple sectors benefit:
- Hotels and vacation rentals see higher occupancy.
- Car rental and ground transport services gain new customers.
- Local restaurants, tours and attractions earn more revenue.
By making flights more accessible and affordable, the card indirectly spreads tourist traffic beyond major hubs into smaller markets and underserved destinations. That means even lesser-known regions can feel the lift from increased visitation.
Ideal for Value-Focused Domestic Explorers
This card is targeted at U.S. residents who fly domestically, particularly with the issuing airline, but don’t want a high annual fee card. The $99 annual fee (in the U.S.) is modest compared to top-tier travel cards, and the robust benefits make it worth considering. It’s especially suited for families, groups or value-driven flyers who want to travel affordably across the U.S. without sacrificing comfort.
Things to Note Before Applying
- If you rarely fly with this airline, the benefits may not offset the annual fee.
- As reward travel expands, demand on certain routes may increase and redemption values can change.
- The card is focused on domestic U.S. routes; the benefits translate best when you fly within the U.S. network.
Ultimately, aligning the travel patterns you already have (or plan to have) with these perks ensures you get maximum value.
A Strong Signal for U.S. Domestic Tourism
By lowering the cost of flying, improving convenience and rewarding frequent use, this card serves as a catalyst for tourism growth. Whether in major metro destinations or rural getaways, travelers are empowered to explore more—and local economies gain. As the issuing airline continues to serve over 100 U.S. cities, the scope for domestic travel growth is substantial.
If you want, I can map out which U.S. destinations are likely to benefit most from this uptick in travel—or compare this card with other airline-co-branded cards for tourism impact.
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