Nocturne Luxury Villas has announced the expansion of its senior leadership team with the appointment of Heather Brown as Senior Director of Sales and Revenue and Faith Aronow as Vice President of Performance Marketing. These strategic appointments come as the company continues to strengthen its footprint across the United States, the Caribbean and Mexico, where demand for luxury villa accommodations continues to rise among high-end travelers, multi-generational families and event-based tourism groups.
The luxury villa segment has experienced notable growth in recent years, influenced by increasing preferences for private accommodations, curated guest services and exclusive travel experiences. Nocturne Luxury Villas has positioned itself at the forefront of this trend, offering a curated portfolio of premium properties supported by tailored concierge services and destination expertise. The arrival of two seasoned leaders marks an important milestone as the company further professionalizes its commercial strategy, enhances customer acquisition and optimizes revenue performance.
Heather Brown to Elevate Sales and Revenue Strategies
Appointed as Senior Director of Sales and Revenue, Heather Brown joins Nocturne with more than a decade of experience in global sales leadership and performance-driven management within the luxury travel sector. Known for her ability to manage large sales teams and deliver strong revenue outcomes, Brown previously served in a senior role at Audley Travel, where she led over 35 specialists across multiple destinations. Her experience included expansion into new markets, strengthening channel diversification and building customer loyalty programs for long-term revenue growth.
At Nocturne Luxury Villas, Brown’s role will center on commercial strategy, sales optimization and performance management across the company’s villa brands. She will be responsible for aligning distribution channels, scaling direct sales initiatives and strengthening relationships with luxury travel advisors, a segment that continues to play a critical role in premium accommodation bookings. Her mandate will also include expanding the company’s presence in gateway tourism markets and key international feeder destinations.
Travel analysts note that private villa rentals have gained significant traction post-pandemic due to traveler preferences for privacy, larger living spaces and amenities tailored to prolonged stays. Brown’s appointment aligns with these evolving market dynamics and positions Nocturne to capture a growing share of high-net-worth and aspirational travelers seeking premium accommodation products.
Faith Aronow to Lead Performance Marketing and Demand Generation
Joining Brown is Faith Aronow, newly appointed Vice President of Performance Marketing. With a track record in data-driven marketing, customer acquisition and revenue acceleration, Aronow brings expertise shaped by leadership roles at Wyndham Hotels & Resorts and Verizon, where she executed large-scale marketing initiatives for consumer-facing brands.
In her new role at Nocturne, Aronow will oversee marketing performance, paid acquisition channels, brand visibility and measurement frameworks that ensure marketing spend translates into measurable revenue outcomes. Her leadership will enhance Nocturne’s ability to engage digitally savvy luxury travelers, expand its audience reach and strengthen conversions across digital platforms.
Marketing within the luxury villa sector has increasingly shifted toward performance-led methodologies, reflecting broader changes in global travel behavior. Today’s villa travelers frequently combine online research, influencer recommendations and specialized travel advisor consultations before finalizing bookings. Aronow’s role includes building scalable systems that anticipate these behaviors, optimize user journeys and personalize content for differentiated traveler segments.
Supporting Expansion Across Leading Villa Destinations
Nocturne Luxury Villas has grown rapidly by consolidating and managing premium villa brands across popular tourism destinations such as South Florida, Aspen, Jackson Hole, Los Cabos, Punta Mita and several Caribbean islands. These destinations attract affluent travelers seeking villas for family vacations, weddings, wellness retreats, seasonal escapes and corporate incentive trips.
Tourism boards across the Caribbean and Mexico continue to highlight villa accommodations as a valuable contributor to luxury arrivals, extended-stay bookings and premium visitor spending. Meanwhile, U.S. villa markets have benefited from strong demand for domestic luxury travel and experiential tourism. Nocturne’s expanding leadership structure ensures the company remains competitive as these markets evolve.
Strengthening Leadership for Continued Growth
With the appointments of Heather Brown and Faith Aronow, Nocturne Luxury Villas signals its commitment to disciplined commercial expansion, elevated customer experience and long-term brand development. By enhancing both sales and marketing capabilities, the company is better positioned to serve travelers seeking curated villa stays supported by concierge services, professional management and destination expertise.
The company’s leadership emphasized that the addition of two experienced executives will enable Nocturne to accelerate its revenue strategies, deepen customer engagement and maintain its reputation within the competitive luxury rental landscape. The appointments also reflect the company’s confidence in the continued growth of villa travel as a defining segment within the luxury tourism industry.
Looking Ahead
As Nocturne Luxury Villas continues to expand its portfolio, the combined expertise of Brown and Aronow will play a vital role in shaping the company’s next phase of growth. Their appointment strengthens Nocturne’s ability to attract new travelers, retain loyal customers and meet increasing demand for elevated villa experiences across top global destinations.
With a sharpened leadership team and a growing portfolio of properties, Nocturne Luxury Villas is well positioned to reinforce its presence as a leading provider of luxury villa accommodations in the United States, the Caribbean and Mexico.
For more travel news like this, keep reading Global Travel Wire
