All Nippon Airways has entered a new phase of airline retail transformation by significantly expanding its global distribution strategy through an enhanced partnership with Travelport. The collaboration enables the airline’s New Distribution Capability content to be accessed across 40 international markets, giving travel agencies broader and more dynamic access to ANA’s fares, services, and ancillary products.
This expansion reflects a growing shift within the aviation industry toward modern retailing models that mirror the flexibility and personalization seen in other consumer sectors. By extending its NDC reach, All Nippon Airways is strengthening its ability to present richer content, customized offers, and more transparent pricing to travelers worldwide, while also reinforcing its ties with the global travel agency community.
Redefining Airline Distribution for the Modern Traveler
The rollout allows travel agencies connected to Travelport’s advanced retailing platform to seamlessly shop, book, and service ANA’s NDC-enabled content. This means agents can now view and sell the airline’s complete range of fares alongside optional services such as preferred seating, baggage options, and other journey-enhancing add-ons in a single workflow.
Unlike traditional distribution models that rely heavily on static fare displays, NDC enables airlines to create dynamic offers tailored to traveler needs. Through this approach, ANA can better differentiate its products, bundle services more effectively, and present value-driven options that align with individual customer preferences.
Travelport+ Powers Next-Generation Retailing
ANA’s NDC content is delivered via Travelport’s next-generation platform, which has been designed to support modern airline retailing at scale. The platform displays offers in a more intuitive and visual format, helping travel agents quickly compare fare families, understand inclusions, and recommend the most suitable options to their clients.
For agencies, this means improved efficiency and clarity. Instead of navigating fragmented systems or limited fare information, agents gain a holistic view of ANA’s offerings, enabling them to provide more informed advice and a smoother booking experience. This streamlined access is particularly valuable as travelers increasingly expect transparency and customization when planning trips.
Strengthening the Agency-Affiliated Sales Channel
By expanding NDC distribution through a widely used travel technology platform, All Nippon Airways is ensuring consistency across its indirect sales channels. Travel agencies remain a critical part of the airline’s global sales strategy, especially for complex itineraries, corporate travel, and premium customers.
The partnership empowers agencies to compete more effectively with direct booking channels by giving them access to the same rich content and product flexibility. This helps level the playing field while reinforcing the role of professional travel advisors in delivering personalized service and added value.
A Strategic Move Across 40 International Markets
The decision to expand across 40 markets underscores ANA’s commitment to global scalability and long-term digital transformation. By making NDC content widely available, the airline ensures that agencies in both mature and emerging travel markets can benefit from the same advanced retail capabilities.
This global reach also supports ANA’s brand consistency, allowing the airline to present its products and services in a uniform manner worldwide. As international travel demand continues to recover and diversify, such consistency is increasingly important for maintaining customer trust and loyalty.
Travelport’s Role in Simplifying Complexity
For Travelport, the collaboration highlights its role as a key enabler of next-generation airline retailing. By aggregating NDC content alongside traditional and low-cost carrier offers, the platform provides agencies with a unified environment for shopping and booking. This reduces operational complexity while ensuring agents can access the full spectrum of airline products without navigating multiple systems.
The ability to normalize content across different airlines and retail models is especially important as the industry transitions toward offer-and-order-based frameworks. Travelport’s approach allows agencies to adopt these innovations without disrupting established workflows.
Shaping the Future of Airline Retail
The ANA–Travelport partnership reflects broader changes reshaping the airline industry. As carriers move away from fare-centric selling toward retail-oriented strategies, technology partnerships are becoming essential. NDC is a cornerstone of this evolution, enabling airlines to control product presentation, introduce dynamic pricing, and enhance customer engagement.
For travelers, these changes translate into clearer choices, more relevant offers, and greater flexibility throughout the booking journey. For agencies, they provide tools to deliver higher-quality service while remaining competitive in a rapidly changing marketplace.
Conclusion
All Nippon Airways’ expansion of NDC distribution through Travelport across 40 international markets marks a significant milestone in airline retail innovation. By embracing advanced distribution standards and leveraging global travel technology, the airline is positioning itself for long-term success in an increasingly retail-driven travel ecosystem.
The move not only strengthens ANA’s global reach but also empowers travel agencies with richer content, improved workflows, and greater ability to meet evolving traveler expectations. As airline retailing continues to evolve, partnerships like this are setting the standard for how travel products will be sold, managed, and experienced worldwide.
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