Blackpool is entering a new chapter in its tourism evolution, and at the centre of this transformation stands The Boulevard Hotel—one of the region’s most forward-thinking hospitality brands. Under the leadership of General Manager Philip Gohrmann, the hotel is moving beyond traditional hospitality models and embracing a future shaped by technology, environmental responsibility, and strategic global partnerships. During the opening day of the World Travel Market (WTM) 2025, Gohrmann outlined an ambitious vision that merges international expansion with smarter operations and a deeper commitment to sustainability.
This year marks a milestone for the hotel, as The Boulevard Hotel, its sister property the Big Blue Hotel, and the celebrated Pleasure Beach theme park join WTM together for the first time. Their presence underscores Blackpool’s desire to reposition itself on the world stage and attract a more diverse international audience.
Expanding Blackpool’s Global Reach at WTM 2025
The World Travel Market has long been a magnet for tourism leaders, travel agencies, and hospitality innovators. For The Boulevard Hotel, the event represents not only an opportunity to showcase its premium offerings but a chance to connect Blackpool with high-value global tourism markets.
Gohrmann explained that Blackpool already enjoys strong domestic demand, but the real opportunity lies in elevating the region’s international presence. By participating in WTM, the hotel aims to tap into travel markets that may be unfamiliar with Blackpool’s blend of entertainment, heritage, and modern hospitality.
“WTM allows us to build new relationships, open new doors, and show visitors around the world what Blackpool has to offer,” Gohrmann shared. “If we want to compete globally, we must be bold in reaching out to new audiences and creating reasons for international travellers to choose Blackpool.”
This strategy aligns with the hotel’s broader ambition: to position Blackpool as a competitive coastal destination with a unique mix of thrill-seeking attractions, stylish accommodation, and quintessential British seaside charm.
AI Technology Reshaping Operations and Guest Experience
A major pillar of The Boulevard Hotel’s strategy is a significant investment in artificial intelligence. As guest expectations evolve and demand for seamless service grows, AI is becoming instrumental in strengthening efficiency behind the scenes and improving personalisation on the front end.
Gohrmann described how AI solutions are now being woven into daily operations—from smarter booking platforms to predictive systems that anticipate guest needs. These tools allow the hotel to offer custom recommendations, adapt room preferences faster, and provide concierge-style guidance without delay.
AI also supports operational forecasting. By analysing occupancy patterns and resource consumption, the technology helps the hotel optimise staffing, energy use, and service delivery. This not only cuts unnecessary costs but aligns with the hotel’s sustainability goals.
“AI allows us to personalise every stay while also making our operations more efficient and eco-friendly,” Gohrmann noted. “It’s a vital investment in the future of hospitality.”
Sustainability at the Heart of the Hotel’s Mission
Sustainability has become a defining priority for modern travellers, and The Boulevard Hotel is integrating environmentally responsible practices into every area of its operations. Gohrmann emphasised that sustainability isn’t an add-on—it is a core value shaping how the hotel operates and grows.
Energy-efficient systems, reduced plastic use, and eco-conscious housekeeping programs form the foundation of the hotel’s environmental approach. The culinary team prioritises locally sourced ingredients, minimising food miles while supporting regional suppliers.
Beyond operational measures, the hotel is also encouraging guests to participate in eco-friendly practices. This includes promoting public transportation, offering digital check-in alternatives to cut paper waste, and sharing information on how to reduce environmental impact during their stay.
Luxury and sustainability, Gohrmann stressed, are not mutually exclusive. Guests can enjoy contemporary comforts while knowing their stay supports responsible tourism.
Strategic Partnerships Strengthening Blackpool’s Tourism Landscape
The Boulevard Hotel’s success is closely tied to strong regional collaborations. One of its greatest advantages is its proximity to Blackpool Pleasure Beach, one of the UK’s most iconic amusement destinations. The partnership enables the hotel to offer exclusive accommodation packages, priority access to attractions, and immersive experiences that appeal to families, thrill-seekers, and leisure travellers alike.
Gohrmann believes that building a unified tourism network is essential for Blackpool’s long-term success. Relationships with travel agencies, hospitality partners, and global operators allow the hotel to create a seamless visitor experience while expanding Blackpool’s reach into international markets.
The hotel’s involvement in local initiatives also supports Blackpool’s broader ambition to modernise its tourism infrastructure and reposition itself as a vibrant, contemporary destination.
A Vision for Blackpool’s Hospitality Future
As the hospitality sector rapidly evolves, The Boulevard Hotel is committed to staying ahead through innovation, sustainability, and global engagement. Gohrmann’s vision is not limited to enhancing the hotel’s offerings—it is about elevating Blackpool as a whole.
By integrating AI, championing eco-friendly practices, and forging strategic partnerships, the hotel is setting a high standard for what modern coastal hospitality can be. “Our goal is to make Blackpool more attractive to international tourists,” Gohrmann said. “With innovation and sustainability at our core, we’re confident in the future we’re building.”
As Blackpool enters a new era of tourism, The Boulevard Hotel is helping lead the charge—shaping a more dynamic, sustainable, and globally connected destination for years to come.
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