Hilton has announced a landmark addition to its global luxury portfolio with the signing of AMARIS Grace Bay, a new ultra-luxury resort under the LXR Hotels & Resorts brand in the Turks & Caicos Islands. Scheduled to open in 2028, the property will rise along the world-famous shores of Grace Bay, one of the Caribbean’s most celebrated beach destinations. The development underscores Hilton’s growing focus on high-end, experience-driven hospitality in the Caribbean and signals a new chapter for luxury tourism in the islands.
As global demand for premium travel continues to accelerate, Turks & Caicos has emerged as a preferred destination for affluent travelers seeking privacy, natural beauty, and refined service. Hilton’s decision to introduce an LXR-branded property in Grace Bay reflects confidence in the destination’s long-term appeal and its ability to attract discerning global travelers.
A New Icon of Luxury at Grace Bay
AMARIS Grace Bay is designed to deliver a sophisticated yet relaxed Caribbean experience, blending contemporary luxury with the destination’s natural elegance. The resort will feature approximately 170 accommodations, including upscale guest rooms, expansive suites, and one- to four-bedroom branded residences. This diverse mix caters to a wide range of travelers, from couples seeking an indulgent beach escape to families and long-stay guests looking for privacy and residential-style comfort.
The inclusion of branded residences highlights the growing demand for luxury properties that offer the comforts of home alongside five-star hotel services. These residences are expected to appeal to extended-stay travelers and repeat visitors who value exclusivity and space.
Elevated Dining and Lifestyle Experiences
Culinary excellence will be a defining feature of AMARIS Grace Bay. The resort will introduce two signature dining venues designed to elevate the island’s gastronomic scene. One beachfront restaurant will blend Aegean influences with Caribbean flavors, creating a refined yet relaxed seaside dining experience. The second venue will feature a Japanese grill concept with an omakase counter, offering an intimate, chef-led culinary journey that emphasizes craftsmanship and premium ingredients.
Beyond dining, guests will enjoy personalized beach and poolside service, ensuring that relaxation remains effortless and indulgent. From curated cocktails to attentive concierge-style service by the water, the resort aims to deliver a seamless luxury lifestyle throughout the stay.
Designed for Both Leisure and Celebration
While AMARIS Grace Bay is primarily positioned as a leisure-focused luxury resort, it will also cater to intimate events and private gatherings. A dedicated event space of approximately 970 square feet will accommodate boutique meetings, celebrations, and exclusive social occasions. This flexible venue adds appeal for travelers seeking destination celebrations in a refined beachfront setting.
Families are also a key focus of the resort’s design. A thoughtfully curated kids’ club and game room will provide engaging experiences for younger guests, allowing parents to enjoy the resort’s amenities with peace of mind. This family-friendly approach aligns with broader tourism trends in the Caribbean, where multigenerational travel continues to grow.
Immersive Experiences Through LXR Philosophy
As part of the LXR Hotels & Resorts collection, AMARIS Grace Bay will emphasize highly personalized and locally inspired experiences. LXR properties are known for their individuality, cultural connection, and bespoke service, rather than standardized luxury.
Guests can expect curated experiences that connect them with the natural and cultural richness of Turks & Caicos. These may include marine excursions, heritage-inspired activities, and wellness experiences rooted in the island environment. The goal is to create meaningful connections between travelers and destination, turning each stay into a story rather than a simple vacation.
Strengthening Hilton’s Luxury Footprint in the Caribbean
The launch of AMARIS Grace Bay is part of Hilton’s broader strategy to expand its luxury presence across the Caribbean and Latin America. The company has been actively investing in premium brands such as LXR, Waldorf Astoria, and Conrad, targeting destinations with strong demand for high-end travel.
Turks & Caicos, in particular, plays a strategic role in this expansion. With its stable tourism growth, pristine beaches, and reputation for exclusivity, the islands offer an ideal environment for luxury hospitality investments. The addition of AMARIS Grace Bay will further enhance Grace Bay’s status as one of the Caribbean’s most prestigious resort locations.
A Boost for Tourism and the Local Economy
The development of a new luxury resort of this scale is expected to deliver long-term benefits to the local tourism economy. From construction and hospitality jobs to increased demand for local services, the project will contribute to economic diversification and skills development in the islands.
Luxury travelers also tend to generate higher per-visitor spending, supporting restaurants, tour operators, marine activities, and cultural experiences beyond the resort. This ripple effect strengthens the broader tourism ecosystem while reinforcing Turks & Caicos as a premium global destination.
Looking Ahead to 2028
As anticipation builds toward its 2028 opening, AMARIS Grace Bay is already being positioned as a future benchmark for Caribbean luxury. Its combination of refined design, immersive experiences, and an unbeatable beachfront setting reflects the evolving expectations of today’s luxury traveler.
With this announcement, Hilton continues to shape the future of high-end hospitality in the Caribbean, offering travelers new ways to experience iconic destinations through elevated comfort, thoughtful design, and personalized service. When AMARIS Grace Bay opens its doors, it is set to become one of the most sought-after luxury addresses in Turks & Caicos, redefining what beachfront indulgence means in the modern era of travel.
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