Pullman Hotels & Resorts, one of the premier brands within Accor’s global portfolio, has announced a sweeping transformation aimed at reshaping its identity for the next generation of travelers. With more than 150 hotels across over 40 countries and an expanding pipeline of 70 new developments, the brand is preparing to redefine luxury in a way that prioritizes creativity, connection, and contemporary comfort. This bold evolution comes at a time when global travel trends show increasing demand for flexible, innovative spaces and enriched guest experiences.
A New Vision: Creativity, Connection, and Modern Design
At the center of Pullman’s new brand direction is a renewed focus on spaces that inspire collaboration and exchange. This vision materializes through the introduction of the Pullman Portal, a sculptural entryway inspired by the brand’s rich railway heritage dating back to 1859. Serving as a symbolic gateway into a world of vibrant interaction, the Portal reflects Pullman’s identity as a hub for creative minds and global travelers.
The first Pullman Portal has been unveiled at Pullman Dubai Jumeirah Lake Towers and will soon debut at new openings in Australia and New Zealand. These Portals will become a signature of Pullman’s future properties, representing the blend of heritage and innovation woven into the newer brand identity.
Pullman’s meeting and event spaces are also undergoing a major evolution. Designed with flexibility at their core, these areas can shift seamlessly from conference venues to creative studios or cultural stages. This adaptable approach reflects the brand’s belief that ideas thrive in dynamic settings, making Pullman an ideal destination for global business gatherings, workshops, or cultural events.
Culinary Experiences That Encourage Interaction
As part of its transformation, Pullman Hotels & Resorts is elevating its approach to food and beverage experiences. The brand aims to turn its dining venues into lively social epicenters where conversation and culture flow as freely as the cuisine. Each hotel’s bar and restaurant will be designed to function as community anchors—from early morning espresso corners to buzzing evening lounges.
A standout innovation arriving in 2026 is Pullman’s “Unexpected Pairings” dining ritual. Using a playful card-draw method, guests will be encouraged to explore unique food and beverage combinations that spark curiosity and conversation. This interactive approach strengthens Pullman’s commitment to creating memorable shared experiences that go beyond traditional dining.
Human-Centered Hospitality: A New Standard of Service
A major element of Pullman’s new vision focuses on the people who bring the brand to life—its team members, known as Heartists. Through an advanced training initiative centered on empathy, emotional intelligence, and cultural awareness, Heartists will be better equipped to deliver service that feels both personalized and authentically warm.
Approximately 60% of Pullman’s 20,000-plus Heartists have already completed this training, with full participation expected by 2026. This investment in human-centric hospitality ensures that guests will encounter service that balances professionalism with genuine connection, creating an atmosphere of trust and care.
Pullman xChange: A Global Forum for Creativity and Innovation
Complementing its physical transformation, Pullman has introduced Pullman xChange—a global event platform designed to gather leaders, innovators, and creators from around the world. The inaugural edition, held in Dubai in 2025, transformed Pullman Dubai Downtown into a live think tank of ideas focused on the theme “Build What Outlasts You.”
Featuring speakers from diverse fields, the event encouraged dialogue on sustainability, innovation, and cultural evolution. Future editions of Pullman xChange will take place in Europe, Asia, and South America, each shaped in collaboration with local cultural partners to ensure global perspectives and enriched community engagement.
Expanding Its Global Footprint: New Openings Around the World
Pullman Hotels & Resorts is rapidly expanding its global presence, with the brand expected to surpass 200 hotels within the next five years. Each new property will reflect Pullman’s revitalized vision of energetic public spaces, innovative architecture, and experiences that support well-being and creativity.
Among the highly anticipated openings is the Pullman Royal Key Wellness Resort in Guadeloupe, a destination dedicated to restorative travel and holistic wellness. In Europe, Pullman Kolašin Breza in Montenegro will offer a contemporary retreat surrounded by natural landscapes. Meanwhile, Japan’s Pullman Tokyo Ginza is set to bring a fresh modern touch to one of Tokyo’s most iconic districts, blending cultural richness with Pullman’s vibrant identity.
A Future Defined by Innovation and Modern Luxury
With its bold transformation, Pullman Hotels & Resorts is positioning itself as a leading force in modern hospitality. The brand’s renewed emphasis on creativity, human connection, and experiential travel places it firmly in line with the evolving expectations of today’s global travelers. Whether visiting for business or leisure, guests can expect environments that inspire meaningful interactions, energizing culinary experiences, and unparalleled comfort.
As Pullman continues its expansion into key international destinations, its refreshed identity promises to shape unforgettable journeys and set new standards in premium travel. The future is bright for the brand as it embraces innovation, cultivates global community, and redefines contemporary luxury for travelers around the world.
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