Saudi Arabia continues to transform its tourism landscape with bold new ideas. The Kingdom now introduces a luxury train that redefines rail travel across its vast desert regions. Italy’s Arsenale brings its craftsmanship and hospitality talents to the project, which supports the country’s long-term tourism goals. The collaboration signals a major step for high-end journeys within the Kingdom.
A Vision That Blends Tourism Growth and Italian Design
Saudi Arabia’s Tourism Development Fund works to expand premium experiences across the nation. The organization partners with Arsenale to create a rail journey that celebrates the Kingdom’s landscapes and culture. The agreement sets a clear plan for design, financing and long-term collaboration. It also strengthens the Kingdom’s commitment to sustainable tourism growth.
Arsenale brings deep knowledge of luxury travel experiences. The company operates several high-end rail projects across Europe and Asia. The Saudi partnership strengthens its global reach and supports its vision for elevated rail journeys. The Kingdom benefits from Arsenale’s design heritage and its expertise in world-class service.
A Train That Echoes Culture and Modern Innovation
The new luxury train carries the name Dream of the Desert. The project includes 33 cabins that host up to 66 guests. Each cabin offers comfort, privacy and elegance. Italian designers shaped the interiors with warm desert tones and detailed textures. They also drew inspiration from Saudi traditions to create a unique cultural blend.
Guests will enjoy a majlis-style lounge that mirrors the welcoming spirit of Saudi homes. Two restaurant cars offer menus that highlight local flavors and international dishes. Designers selected materials that reflect regional craftsmanship. Wood carvings, soft fabrics and golden accents bring harmony to the space. Technology enhances comfort, but the design always honors culture and place.
A Route That Showcases Saudi Arabia’s Hidden Beauty
Dream of the Desert stretches across 1,300 kilometers of Saudi terrain. The journey begins in Riyadh and continues through Al Qassim, Hail and Al Jouf. The route reveals landscapes that many travelers have never explored. Sand dunes, rocky plateaus and heritage regions unfold in a sequence of vivid views.
The train offers one- or two-night itineraries. Each trip includes curated stops at scenic and cultural sites. Travelers will visit desert reserves, historic cities and natural wonders. Guides share stories that explain the significance of each region. As a result, guests gain deeper insight into Saudi culture and history.
Strategic Growth for a Modern Tourism Era
Saudi Arabia pushes forward with rapid tourism development under its national strategy. New resorts, cultural districts and entertainment zones appear each year. The tourism sector aims to attract travelers from every region of the world. Dream of the Desert fits into this plan with its focus on premium travel.
Arsenale continues its global expansion through this partnership. The company prepares to deliver the first test carriages in early 2026. The full service may launch by late 2026 or early 2027. The timing strengthens Saudi Arabia’s momentum as it builds a diverse tourism ecosystem.
A Journey Shaped Around Storytelling and Human Experience
Dream of the Desert offers more than comfort and scenery. The journey builds emotional connection through cultural immersion. Travelers experience movement, place and heritage at the same time. Each cabin window frames a story of the land and its people.
Imagine a traveler like Lina. She steps aboard with curiosity and leaves with memories. She relaxes in the lounge as the train glides across quiet landscapes. She tastes dishes that blend Italian precision and Saudi flavor. She wakes at dawn and sees soft light over Al Jouf’s wide desert. Moments like these shape her understanding of the Kingdom. She carries these impressions long after she returns home.
A New Standard for Luxury Travel in the Region
This project marks a shift in how Saudi Arabia positions itself in global tourism. The Kingdom no longer focuses only on traditional offerings. Instead, it builds experiences that mix heritage, creativity and luxury. The train strengthens the nation’s identity as a destination for unique and refined travel.
Italy’s influence enriches the project. Arsenale’s design and hospitality skills meet Saudi culture in a natural partnership. Travelers enjoy the best of both worlds: Italian elegance and the Kingdom’s desert charm. The result is a travel product that stands apart from global competitors.
A Future Where Travel Captures Culture and Discovery
Dream of the Desert introduces a fresh dimension to tourism in Saudi Arabia. The train offers comfort, storytelling and exploration in one seamless package. As travelers move across the country, they discover its beauty in a peaceful and intimate way. They learn about its communities, traditions and landscapes.
When the first carriages arrive on Saudi rails, the Kingdom will enter a new era of travel. The journey becomes more than movement between cities. It becomes a chance to reflect, discover and connect. The train invites travelers to create personal stories shaped by design, culture and wonder.
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