The global luxury hospitality industry is witnessing a shift, and Soho House & Co. stands at its forefront. In its Q3 2025 report, the brand showcased remarkable growth driven by its international presence, rising memberships, and a deeper focus on wellness and community-driven luxury. With a reported 11.2% increase in total revenue and continued expansion into key markets like Amsterdam, New York, and Ibiza, Soho House has cemented its reputation as a cultural and lifestyle powerhouse for the modern traveler.
By the end of September 2025, Soho House’s revenues had reached $370.8 million, reflecting consistent double-digit growth. Much of this success stems from its ability to merge exclusivity with accessibility — providing members not just with spaces to stay or dine, but places to connect, recharge, and belong.
Membership Growth Driving Global Success
Soho House’s expanding membership base remains the cornerstone of its success. Across its international Houses — from Amsterdam’s canal-side sanctuary to the bustling Soho House Mumbai — total membership grew to 269,606, marking a 0.8% increase year-on-year. The core Soho House membership category, representing the brand’s most loyal clientele, grew by 2.8%, highlighting the appeal of the brand’s community-driven philosophy.
While secondary membership tiers like Soho Friends and Soho Works saw minor dips, the surge in primary memberships reinforced Soho House’s appeal among global tastemakers, creatives, and professionals seeking meaningful connections and experiences.
Enhanced amenities and community programming have also boosted satisfaction scores across all locations. Soho House’s model — blending work, wellness, and leisure under one roof — continues to resonate strongly with members who prioritize experiences over possessions.
Operational Excellence and Expanding Offerings
Operational performance continues to reflect Soho House’s strategic efficiency. In-house revenues across food, beverage, accommodation, and spa services rose to $126.1 million, a 4.5% increase from the previous year. This success was bolstered by a 2% rise in Revenue Per Available Room (RevPAR), showcasing the brand’s resilience and adaptability even amid global market fluctuations.
Non-hospitality ventures also contributed significantly. The Scorpios beach clubs and the Soho Home lifestyle retail brand drove a 15.8% increase in ancillary revenue, totalling $122 million. These expansions are integral to Soho House’s evolution from a private members’ club into a holistic global lifestyle brand that integrates design, retail, and experiential luxury.
Investing in Wellness and New Concepts
In 2025, Soho House doubled down on wellness — a segment increasingly central to luxury travel trends. The brand unveiled new wellness hubs and upgraded properties that blur the lines between fitness, relaxation, and holistic well-being. The Soho Farmhouse in Ibiza and the enhanced UK Soho Farmhouse have introduced cutting-edge wellness amenities, including the Lazy Lab Wellness Center, yoga sanctuaries, and padel courts.
These spaces reflect a broader industry trend: wellness as a luxury essential. Soho Health Clubs, the brand’s growing network of health-focused venues, now play a pivotal role in shaping members’ lifestyles — combining movement, nutrition, and mindfulness under one umbrella.
The company’s ability to intertwine luxury with well-being has redefined the meaning of exclusivity. It’s no longer about extravagance but about curated experiences that foster balance, creativity, and personal growth.
Financial Performance and Strategic Growth
Despite increased operating costs and currency fluctuations resulting in a net loss of $18.7 million for the quarter, Soho House maintained a strong position. Its adjusted EBITDA rose to $53.8 million, an 11% year-on-year increase, and the EBITDA margin improved to 15%, up from 14% in 2024.
These figures underscore the brand’s effective cost management and growing profitability, even amid global economic headwinds. The consistent financial improvement is directly linked to strategic decisions focusing on member experience, operational efficiency, and targeted international expansion.
The company continues to balance short-term challenges with long-term growth, reinvesting profits into opening new locations and digital infrastructure designed to elevate the member journey.
A Lifestyle Movement Beyond Hospitality
More than a network of clubs, Soho House has evolved into a global lifestyle ecosystem. The brand’s offerings extend across residential living, design, wellness, and retail. Its expansion strategy is as much about community building as it is about luxury spaces.
From vibrant creative communities in Amsterdam to cultural hubs in New York and beachside escapes in Mykonos, each House embodies the spirit of its location while maintaining the Soho ethos — inclusive luxury for a discerning, creative audience.
The company’s investments in digital experiences and mobile engagement platforms are also reshaping how members interact with the brand, allowing them to access events, reservations, and virtual experiences seamlessly across continents.
Looking Ahead: The Future of Global Luxury
As 2025 moves toward its final quarter, Soho House is poised to continue its steady upward trajectory. Plans are underway for new openings in key international cities, expanding the brand’s footprint across Europe, Asia, and the Americas.
With a focus on sustainability, design innovation, and member well-being, Soho House is redefining what it means to belong to a luxury community. The “Soho House Effect” — an emphasis on lifestyle over location — is shaping the future of modern travel, hospitality, and leisure.
Conclusion
Soho House & Co.’s performance in 2025 confirms its dominance as a trailblazer in luxury hospitality and lifestyle innovation. The company’s strategic focus on global expansion, wellness, and sustainable luxury ensures that it continues to set industry standards.
From exclusive members’ clubs to wellness sanctuaries and lifestyle brands, Soho House is creating a new era of global luxury travel — one that is experiential, community-oriented, and driven by purpose rather than prestige.
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