As the summer travel season of 2025 takes off, UAE travelers are setting their sights on international destinations offering rich culture, cooler climates, and luxury experiences. According to Dnata Travel, France, Maldives, Thailand, Turkey, and Austria lead the list of most booked summer getaways, with Greece, Japan, Canada, and the Czech Republic also showing strong demand.
This shift reflects changing travel preferences among UAE residents—moving beyond traditional sun-and-sand holidays to destinations that combine culture, outdoor adventure, and indulgent retreats.
France: Cultural Classics and Cool Escapes
France remains the most booked destination for UAE travelers in 2025, offering a perfect mix of urban sophistication and countryside charm. Paris attracts art lovers, foodies, and romantics alike, while regions like Normandy and the French Alps provide cooler climates and scenic getaways from the Gulf heat.
From the Eiffel Tower to wine-tasting tours in Bordeaux, France’s appeal lies in its ability to cater to a wide range of travel styles. The temperate summer weather and world-class hospitality make it a perennial favorite.
Maldives: Luxury and Seclusion
The Maldives secures its position as the ultimate luxury escape. Known for its overwater villas, crystal-clear waters, and serene ambiance, it’s ideal for travelers seeking privacy and relaxation.
To meet growing demand for high-end, curated experiences, Dnata Travel introduced the Secret Stays Maldives—a unique concept where the resort name is revealed only after booking. This adds a surprise element to luxury travel, appealing to adventurous jet-setters.
Thailand, Turkey, and Austria Round Out the Top Five
Thailand’s diverse offerings—from the temples of Chiang Mai to the beaches of Phuket—make it a top pick for UAE residents seeking culture, adventure, and affordability. The country’s warm hospitality and rich history create unforgettable experiences for families and solo travelers alike.
Turkey continues to attract tourists with its fusion of East and West. From Istanbul’s grand mosques and bazaars to the turquoise waters of Antalya, it offers both cultural immersion and coastal relaxation.
Austria is seeing increased interest in 2025, particularly among travelers seeking outdoor escapes. Its alpine scenery, charming villages, and wellness retreats provide a refreshing break from the desert heat. Activities like hiking, cycling, and lakeside retreats are drawing nature lovers to the Austrian countryside.
Evolving Travel Preferences: City Breaks and Family Escapes
UAE travelers in 2025 are gravitating towards flexible, value-packed travel. City breaks remain dominant, with Paris, London, and Rome leading the charts. These urban destinations offer history, culture, shopping, and culinary excellence—all within easy reach.
Family-friendly beach resorts in destinations like Greece and Turkey are also in high demand. These spots offer a combination of entertainment, safety, and convenience for travelers with children.
New Favorites: Japan, Canada, Greece, and Czech Republic
Beyond the usual favorites, countries like Japan, Canada, Greece, and the Czech Republic are experiencing a surge in late summer bookings. Japan’s blend of ancient traditions and futuristic cities provides something for every type of traveler. Tokyo, Kyoto, and Osaka are particularly popular.
Canada appeals to adventure seekers and families alike with its national parks, cosmopolitan cities, and cooler climates. Destinations like Vancouver, Toronto, and Banff offer a contrast to the UAE summer heat.
Greece’s island charm and historical heritage continue to captivate. Santorini, Mykonos, and Athens are seeing high volumes of interest. Meanwhile, the Czech Republic, particularly Prague, is winning hearts with its gothic architecture, cobbled streets, and artsy vibe.
Last-Minute Travel and the Rise of Spontaneity
Another emerging trend is the shrinking booking window. Many UAE travelers are now finalizing their plans just two to three weeks before departure. This spontaneity is driving demand for flexible packages, last-minute deals, and exclusive experiences.
Dnata Travel reports increased interest in curated travel offerings that include surprise destinations or hidden gem stays—like the Secret Stays Maldives—providing personalized luxury with a twist of adventure.
How Travel Companies Are Responding
To cater to changing traveler demands, travel agencies and tourism boards are emphasizing flexibility, personalization, and premium service. Packages now include bespoke itineraries, culinary experiences, wellness add-ons, and eco-tourism options.
Technology also plays a key role. AI-powered travel planners, mobile concierge apps, and real-time travel updates are enhancing the traveler experience, making it easier for UAE residents to plan and manage their trips.
Conclusion: A Diverse Travel Year for the UAE
UAE travelers are embracing a broader array of experiences in 2025. Whether it’s the cultural streets of Paris, the tropical luxury of the Maldives, the spiritual tranquility of Japan, or the cool highlands of Austria, each destination reflects a desire for balance—between indulgence and authenticity, relaxation and exploration.
With a focus on cooler climates, cultural depth, and tailored luxury, the summer travel choices of UAE residents are reshaping regional travel trends. As new travel preferences continue to emerge, the travel industry is evolving quickly to keep pace—ensuring unforgettable journeys that cater to every taste, style, and budget.
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