Oman Air, the Sultanate’s flagship carrier, has been officially named the Official Airline Partner of COMEX 2025, the GCC’s largest technology, sustainability, and innovation exhibition. Scheduled to take place from September 7 to 10, 2025, at the Oman Convention and Exhibition Centre (OCEC) in Muscat, the landmark event will showcase the latest advancements in smart cities, AI, fintech, and digital sustainability.
Through this high-profile collaboration, Oman Air reinforces its long-term commitment to digital transformation while spotlighting Oman’s emergence as a regional hub for innovation-driven tourism and economic growth.
Digital Innovation at the Heart of Oman Air’s Strategy
Oman Air’s participation in COMEX 2025 is not just symbolic—it’s a direct reflection of its strategic overhaul toward smart, seamless, and digitally enhanced global travel. Over recent years, the airline has invested heavily in next-generation platforms that improve operational efficiency, customer engagement, and end-to-end passenger experiences.
Among the airline’s digital milestones are:
- Mobile-first self-service check-in
- AI-powered customer support
- Digital booking management
- Bespoke holiday packages via Oman Air Holidays
- Biometric-enabled boarding systems (in testing)
Oman Air’s mobile app now supports real-time flight updates, self-check-in, baggage tracking, and in-flight service customization, ensuring that international travelers enjoy a more intuitive and stress-free journey. These services will be on full display at COMEX 2025, offering attendees firsthand interaction with the airline’s latest tools.
A Technology Showcase for Global Travelers
COMEX 2025, organized under the patronage of Oman’s Ministry of Transport, Communications and Information Technology (MTCIT), is expected to draw over 30,000 international and regional participants, including tech developers, smart infrastructure leaders, and travel industry stakeholders.
Oman Air will host a high-tech, interactive pavilion at the OCEC, where it will:
- Present its award-winning Business Studio for premium travelers
- Demonstrate its self-service check-in kiosks and mobile platforms
- Preview upcoming AI concierge and real-time customer support tools
- Showcase its new in-flight entertainment interface and onboard connectivity
These innovations are designed not only to enhance comfort and convenience but to elevate Oman’s profile as a digitally integrated tourism destination in the Arabian Gulf.
Strengthening Global Travel Through Strategic Alliances
Oman Air’s membership in the oneworld alliance, alongside Qatar Airways and British Airways, allows it to offer connected travel to 900+ destinations across 170 countries. With digital enhancements streamlining booking and transfers, Oman is fast becoming a central transit hub for intercontinental travelers seeking smart, tech-enabled air journeys.
According to Oman’s Ministry of Heritage and Tourism, tourist arrivals in Oman are expected to exceed 4 million in 2025, driven in part by infrastructure upgrades, events like COMEX, and Oman Air’s enhanced global connectivity. The COMEX 2025 partnership is therefore seen as a key driver of both tourism development and economic diversification, aligning with Oman Vision 2040 goals.
Empowering Oman’s Digital Tourism Economy
Oman’s strategic push toward digitalization is evident across sectors—from e-governance to logistics, and now aviation. As a national carrier, Oman Air’s transformation is closely linked to broader goals of boosting employment, improving service quality, and increasing foreign direct investment in tourism and transport.
By leveraging COMEX 2025, Oman Air is positioning itself not just as a premier airline, but as an enabler of the country’s digital economy and tourism future. The exhibition will bring thousands of new visitors to Muscat, highlighting Oman’s cultural richness, modern hospitality infrastructure, and commitment to innovation.
Setting a Global Benchmark for Digital Aviation
The airline’s initiatives will likely inspire other carriers worldwide to adopt similar digital-first strategies. With international pressure mounting for airlines to improve sustainability, passenger experience, and tech integration, Oman Air’s COMEX showcase serves as a blueprint for modern aviation excellence.
From real-time flight tracking and rebooking options during delays, to onboard smart features that cater to individual traveler needs, Oman Air is transforming air travel into a data-driven, user-centric journey—a benchmark that other national carriers are likely to follow.
A Vision for the Future of Travel
Oman Air’s presence at COMEX 2025 is more than a demonstration of its tech capabilities—it is a declaration of a bold, connected future for global tourism. The partnership promises to drive:
- Increased digital literacy in tourism
- Job creation in hospitality and tech sectors
- Growth in MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Oman
- Strengthened bilateral partnerships in aviation technology and AI
For international travelers, this translates to quicker bookings, smoother airport experiences, and more personalized in-flight service. For Oman, it’s another step in becoming a smart tourism gateway for the wider Middle East.
For more travel news like this, keep reading Global Travel Wire
