In a forward-looking move to enhance customer experience and digital convenience, European tour operator Sunweb Group has announced a strategic partnership with Hubby eSIM, a leading innovator in global mobile connectivity. Starting in 2025, Sunweb travelers heading to Turkey, Egypt, Morocco, and Tunisia will enjoy 1GB of free mobile data, making it easier than ever to stay connected abroad without the stress of roaming fees or SIM card swaps.
This collaboration reflects Sunweb’s growing commitment to smart travel innovation, positioning the company at the forefront of a digitally connected tourism industry.
Revolutionizing Travel Convenience with Hubby eSIM
The collaboration allows Sunweb to integrate Hubby’s eSIM technology into its holiday packages, enabling customers to stay connected without relying on public Wi-Fi or purchasing physical SIM cards. The 1GB free data offer is seamlessly activated upon arrival in the designated country, offering instant connectivity from the moment travelers land.
Unlike traditional SIMs, Hubby’s eSIM allows tourists to retain their existing mobile number and benefit from hassle-free connectivity. The technology is compatible with most modern smartphones and eliminates the need to physically change or purchase SIM cards locally.
According to Ben Clockaerts, Head of Ancillaries at Sunweb Group, “We want our travelers to feel taken care of from the moment they land. This partnership allows us to offer something simple but impactful — internet access on arrival — which can make a world of difference in how confident and comfortable people feel in their destination.”
User-Friendly App Experience Powered by Hubby
To make the service even more intuitive, the eSIM access will be managed through a Sunweb-branded mobile app interface powered by Hubby. The app ensures travelers can easily track their data usage, receive support, and activate services directly within an environment that’s familiar and trustworthy.
This value-added feature not only boosts customer satisfaction but also strengthens Sunweb’s post-booking engagement, providing travelers with a centralized support hub throughout their journey.
Supporting Travelers in 7 Major Source Markets
The complimentary 1GB data will be made available to Sunweb customers from seven key European markets:
- The Netherlands
- Belgium
- France
- Germany
- United Kingdom
- Sweden
- Denmark
These markets represent Sunweb’s core customer base, and the added connectivity is expected to enhance traveler confidence, reduce stress, and support digital nomads, families, and leisure tourists alike.
Destinations Included in the Free Data Offer
Sunweb travelers visiting the following destinations will benefit from the free mobile data service:
- Turkey: Stay connected while exploring Istanbul’s bazaars or lounging on the beaches of Antalya.
- Egypt: From the pyramids of Giza to the Red Sea resorts of Sharm El Sheikh, connectivity allows seamless navigation and photo sharing.
- Morocco: Wander through Marrakech’s medinas or ride camels in the desert without losing touch with loved ones.
- Tunisia: Explore Carthage ruins or relax in Djerba, knowing your connection won’t break.
A Broader Vision for Smart Travel
This eSIM integration is part of Sunweb’s broader strategy to digitize and modernize travel experiences. With global travelers increasingly expecting real-time digital solutions and connectivity on demand, eSIM technology answers the call for a smarter, more agile travel experience.
Boris Bijlstra, Co-Founder of Hubby eSIM, emphasized the impact of the partnership:
“This is about more than data. It’s about staying connected where it matters most — at the destination. We are proud to support Sunweb in delivering a smarter, more connected holiday experience.”
Hubby eSIM’s technology is currently available in over 200 countries, offering expansive infrastructure to support consistent mobile connectivity for international travelers.
Benefits for Travelers: More Than Just Internet Access
The convenience of 1GB free mobile data extends beyond navigation and communication. Travelers can:
- Access digital boarding passes and travel apps
- Use GPS and translation services without relying on offline tools
- Stay in touch with family and friends via messaging and video
- Receive instant travel updates or alerts from Sunweb
- Book last-minute tours or restaurant reservations while on the move
This initiative also gives Sunweb a valuable communication channel, allowing them to send personalized offers, customer service messages, and safety notifications throughout the trip.
Future Implications for the Travel Industry
As eSIM adoption grows globally, Sunweb’s partnership with Hubby sets a new standard in packaged holiday experiences. By embedding mobile connectivity into travel products, the brand positions itself as a digital-first, customer-centric operator in a competitive tourism landscape.
Expect other tour operators to follow suit, integrating tech-driven enhancements that ensure travelers stay connected, supported, and engaged from booking to departure and beyond.
Conclusion
Sunweb’s new collaboration with Hubby eSIM ushers in a new era of connected travel, where customers benefit from free, secure, and seamless mobile data access across four of the most popular holiday destinations. With 1GB of complimentary internet now included in holiday packages to Turkey, Egypt, Tunisia, and Morocco, Sunweb is redefining what modern travelers can expect from their vacation provider.
As the demand for digital experiences accelerates, this partnership reinforces Sunweb’s role as a trailblazer in smart, value-driven travel innovation — ensuring that no traveler is ever truly offline, no matter where in the world they go.
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