Kerala Tourism has released an urgent advisory for visitors after a sharp increase in online hotel booking scams. Tourists heading to Kochi, Kumarakom, Munnar, and other hotspots have reported fraudulent calls, fake payment demands, and misleading booking confirmations. The alert comes at a crucial time, as Kerala prepares for its busy travel season and expects a surge in domestic and international arrivals.
Scammers Target Tourists Through Fake Links and Calls
Authorities confirm that scammers have become more organised in recent months. Many victims say they received phone calls or messages shortly after booking rooms on online platforms. The callers pretended to be hotel staff and claimed that extra charges were needed to secure rooms, avoid cancellations, or confirm early check-ins.
Tourists also reported receiving fake QR codes and payment links. Some even received counterfeit booking vouchers with hotel names and logos. Once the payments were made, the fraudsters disappeared, leaving travellers without valid reservations. This created distressing situations, especially for families and international tourists unfamiliar with the local system.
Travellers Urged to Verify All Bookings
The advisory stresses that travellers should avoid payments through random links or messaging apps. It urges visitors to contact hotels directly using official phone numbers listed on trusted sources. Kerala Tourism highlights that no legitimate hotel will demand sudden payments through unverified channels.
Tourists are encouraged to cross-check booking details, reconfirm arrival dates, and clarify any payment-related queries through verified contacts. Reporting suspicious activity early can stop more people from falling victim to similar scams.
Peak Tourism Season Heightens Need for Caution
The warning comes at the start of Kerala’s peak holiday season, when beaches, backwaters, and hill stations attract thousands of visitors. Popular regions such as Alleppey, Wayanad, Varkala, and Thekkady see high booking volumes during this time.
Authorities say that protecting travellers from online fraud is essential to maintaining the state’s reputation as a safe tourist destination. Kerala’s appeal lies in its calm backwaters, wellness centres, unique traditions, and rich landscapes. However, fraudulent practices can damage visitor trust and disrupt carefully planned holidays.
Hotels Strengthen Digital Safety Measures
Hotels and resorts across Kerala have been asked to enhance cybersecurity protocols. Many properties are introducing stronger verification systems for online payments. Staff are being trained to identify suspicious communication patterns and report them to management.
Hospitality establishments have also been told to monitor misused branding or fake promotional materials circulating online. Clear communication with guests before their arrival can reduce confusion and block scammers from exploiting gaps in the booking process.
Growing Digital Dependence Creates New Risks
Kerala’s tourism economy benefits greatly from online booking platforms, which make travel planning easier. However, the rapid growth of digital transactions has created opportunities for fraud. Scammers exploit tourists’ dependence on mobile confirmations and digital payments.
Raising awareness helps visitors take informed decisions. It also supports the hospitality sector in building a safer digital environment. With more travellers relying on online platforms, responsible digital behaviour is now essential for secure travel.
How Tourists Can Stay Safe
Travellers can reduce risks by following simple precautions:
- Reconfirm bookings through official hotel numbers.
- Avoid clicking on payment links sent through text messages or messaging apps.
- Check if payment gateways are secure and authorised.
- Keep records of all booking confirmations.
- Report unusual requests for extra charges.
Small steps can prevent major financial losses and ensure a stress-free holiday.
Importance of Coordination Between Tourists and Authorities
Kerala Tourism stresses that cooperation between travellers, hotels, and officials is crucial. Quick reporting can help authorities identify scam patterns and take action against fraud networks. Tourists are urged to stay attentive, especially if they receive unexpected calls claiming immediate payment is required.
The advisory also reminds travellers that sudden booking modifications or urgent financial requests are common red flags. Staying cautious can help safeguard both personal finances and travel plans.
Ensuring a Safe Travel Experience in Kerala
The state’s tourism board emphasises the importance of safe digital practices. Kerala continues to welcome visitors to its beaches, forests, backwaters, and cultural sites. By adopting careful verification and secure communication habits, travellers can enjoy the state’s attractions without disruption.
Strengthening online safety also supports the wider tourism ecosystem, which depends on trust, authenticity, and smooth visitor experiences. Hotels, tour operators, and local authorities are working together to minimise risks and ensure the highest safety standards.
Advisory Serves as a Timely Reminder
As Kerala gears up for increased tourist arrivals, this advisory acts as a timely reminder. Awareness and vigilance are essential for a trouble-free holiday. Tourists who stay alert to scam tactics can explore Kerala’s scenic beauty with confidence and peace of mind.
The state remains committed to safeguarding travellers and preserving its long-standing reputation as one of India’s most cherished destinations.
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