Hưng Yên Province has launched a Digital Tourism Map featuring VR360 technology, giving domestic and international travellers a new way to explore its historical landmarks, craft villages and cultural attractions.
Introduced through the province’s 2026 Tourism Promotion Programme and wider digital transformation agenda, the platform combines immersive virtual experiences with official destination information.
Travellers can digitally visit heritage spaces, search for attractions and review accommodation, services and local experiences before arriving. The system also supports personalised itinerary planning by allowing users to search according to place names, addresses and tourism categories.
The initiative positions technology as both a destination marketing tool and a method of preserving cultural knowledge. It may also help Hưng Yên reach international visitors who know Vietnam’s major cities but remain unfamiliar with the province’s historic identity.
VR360 creates immersive destination previews
The platform’s leading feature is its collection of VR360 experiences. Panoramic imagery allows users to move through selected destinations digitally and examine architecture, cultural spaces and scenic surroundings from different angles.
These virtual visits are designed to create a stronger sense of place than conventional photographs. Travellers can explore through computers or mobile devices, making Hưng Yên’s heritage accessible before a physical journey begins.
Among the featured locations is Đền Mẫu, or Mother Temple, in the historic Phố Hiến area. The site represents an important part of the province’s cultural and spiritual identity.
Digital models can help potential visitors understand the appearance and importance of such places. They can also encourage travellers to move beyond established tourism routes and include Hưng Yên in a wider northern Vietnam itinerary.
For younger audiences accustomed to interactive content, immersive previews may prove especially effective. They turn destination research into an experience rather than a passive search for information.
One platform brings tourism information together
The Digital Tourism Map functions as more than a geographic guide. It creates a central environment connecting destination information, cultural attractions, accommodation, travel suggestions and local tourism services.
Previously fragmented details can now be presented through a consistent provincial system. This makes it easier for travellers to compare experiences and develop practical plans before departure.
Local authorities, communities and relevant departments are responsible for reviewing and updating information about attractions, festivals, craft products and historic sites.
Continual updates will be essential to maintaining visitor confidence. Accurate opening information, location details and descriptions can reduce uncertainty while helping tourists use their time more effectively.
The central database can also strengthen destination management. Provincial officials gain a clearer structure for presenting tourism resources, while smaller communities receive a channel for reaching potential visitors.
Craft villages and local products gain visibility
Hưng Yên is known for the heritage of Phố Hiến, traditional crafts and cultural practices connected with communities across the province.
The digital platform gives these assets greater visibility alongside recognised attractions. Travellers searching for authentic experiences can discover craft villages, traditional festivals and regional products that might otherwise remain outside mainstream itineraries.
Local One Commune One Product specialties can also benefit from digital exposure. Connecting cultural discovery with regional goods may encourage visitors to spend within communities and support small producers.
This approach could distribute tourism benefits more widely. Instead of concentrating visitor activity at a limited number of landmarks, the platform can introduce rural areas and community experiences to broader audiences.
Digital storytelling also supports preservation by documenting architectural features, traditional knowledge and culturally significant spaces. Although virtual access cannot replace an in-person visit, it can expand awareness and encourage respectful exploration.
QR codes connect visitors with official information
Hưng Yên is incorporating QR codes into its tourism promotion strategy. Provincial agencies and local authorities are being encouraged to display codes and platform access points across official communication channels.
Travellers can scan these codes to reach relevant information quickly. This reduces the need to search across unrelated websites and creates a more direct connection between physical destinations and digital content.
The platform can also support meetings, official visits and international exchanges. Representatives can use its virtual experiences to introduce Hưng Yên’s cultural resources to tourism partners and visiting delegations.
This integration shows how tourism promotion is becoming part of broader digital governance. The same infrastructure can assist travellers, tourism businesses, public administrators and heritage managers.
Smart tourism supports future growth
Hưng Yên intends to expand its use of artificial intelligence, cloud computing, Internet of Things systems and advanced connectivity across culture and tourism.
These technologies could eventually support improved visitor information, more effective destination management and a better understanding of travel patterns.
The Digital Tourism Map provides an early foundation for that smart tourism ecosystem. Its flexible structure allows destinations, services and cultural information to be updated as the province develops new products.
For international travellers, improved digital visibility can make a lesser-known destination easier to understand and include in a Vietnam journey. For local communities, the platform creates opportunities to present heritage and products to wider markets.
By combining VR360 exploration, official data and local cultural content, Hưng Yên is building a digital bridge between heritage preservation and visitor growth. The result is a more accessible gateway to one of northern Vietnam’s less widely explored cultural destinations.
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