Royal Brunei Airlines has launched the Discover Brunei booking platform, giving international visitors one place to browse and book local tours. The airline unveiled the website at World Travel Market London 2026 ahead of Visit Brunei Year 2027.
The platform brings together heritage visits, city tours, nature outings, adventure activities and diving. Participating operators can upload and promote their products, giving overseas travellers a way to find the businesses that deliver each experience.
For visitors, the launch addresses a practical gap in planning a Brunei holiday. They can now see which experiences are available to book while deciding how to spend their time in the country.
Travellers Can Build An Itinerary Before Departure
The website brings discovery and booking into the same process. Travellers can begin with a broad interest, such as heritage or nature, and explore activities that fit their intended stay.
That matters when a trip has several stops or limited time on the ground. A visitor may know they want to explore Brunei’s cultural attractions but have little idea how to organise those visits. Browsing bookable tours can help them decide which activities to prioritise and how much time to set aside.
The platform also extends Royal Brunei Airlines’ role beyond the flight. Passengers considering Brunei can explore what they might do after landing while they are still deciding on the shape of their trip.
Heritage, Food And Outdoor Experiences Share The Catalogue
Discover Brunei caters to visitors with different interests. Its listings span cultural and heritage activities, urban sightseeing, nature experiences, adventure and diving.
The airline’s interim chief executive, Colonel Norsuriati Haji Sharbini, highlighted Brunei’s food, community activities and growing range of inbound tours. She identified ease of discovery and booking as a barrier for potential visitors.
A shared catalogue makes it easier to see how different activities might fit into one stay. Someone drawn to Brunei by its natural surroundings could also explore a heritage visit or a city tour. Visitors primarily interested in culture can see which outdoor activities might suit the rest of their trip.
Local Operators Gain A Route To Overseas Customers
Participating tourism businesses can list and promote their own products through the website. Their tours appear alongside other Brunei experiences, giving visitors a clearer view of what different local providers offer.
This gives operators a chance to reach customers earlier in the planning process. A traveller looking for a city tour might discover a community activity while browsing the same catalogue. For the business offering that activity, the platform provides another opportunity to turn interest in Brunei into a booking.
The launch opens a distribution channel for participating operators. Its commercial impact will depend on how many businesses list activities and whether visitors book them.
London Launch Puts UK Travellers In Focus
Brunei’s High Commissioner to the United Kingdom attended the launch at World Travel Market London. The venue brought the platform to the attention of the UK travel trade ahead of the 2027 tourism campaign.
Adiel Mambara, Royal Brunei Airlines’ UK country manager, presented the website as a starting point for travellers considering more time in Brunei. Nature, heritage, cuisine and community activities give those passengers reasons to build a stay around the destination.
That is particularly relevant for visitors weighing a short stop against a longer stay. Seeing bookable experiences in advance gives them a clearer basis for deciding whether to add time in Brunei.
Visit Brunei Year 2027 Links Promotion With Bookings
Visit Brunei Year 2027 is a year-long campaign to promote the country internationally. Discover Brunei gives that campaign a practical booking channel for people who want to act on what they see.
The launch also aligns with Wawasan Brunei 2035, the country’s long-term development vision. Through the platform, tourism businesses and communities have another way to present experiences to international audiences.
For Brunei’s travel trade, the next measure will be how many visitors book local experiences through the site. For travellers, the change is already concrete. They can see which operators offer activities that suit their interests and use those listings to decide what belongs in their itinerary.
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