Passenger Experience

New York Airport AI Assistants Gain Recognition as Digital Help Expands

New York’s airport websites have won industry recognition as airports across the United States and United Kingdom expand digital passenger assistance. On 30 October 2026, the Port Authority announced that its four commercial airport websites received the Airports Council International–North America award for Best Airport Websites.

The recognition covers JFK, Newark Liberty, LaGuardia and New York Stewart. Their redesigned websites include airport-specific AI assistants introduced in July, giving passengers another way to find facilities and operational information.

Recent usage figures from San José and Birmingham also show travellers engaging with conversational tools. The projects range from website assistants to terminal installations and services accessible through personal devices.

New York Connects Airport Knowledge With Live Information

Each Port Authority airport has its own assistant, drawing on information maintained by specialists familiar with that location.

Passengers can ask about restaurants, dietary options, prayer rooms, pet relief areas and accessibility facilities. The websites also provide operational information such as flight updates, waiting times and parking availability.

JFK’s platform includes live AirTrain departure information, helping passengers plan the next part of their airport journey.

The approach allows a traveller to begin with a specific need and find relevant information before reaching the terminal. For families or first-time visitors, that could mean identifying suitable facilities before deciding how much time to allow.

LaGuardia’s Bridget Adds a Terminal Presence

LaGuardia introduced its holographic concierge, Bridget, in May 2026. The installation provides a physical point where passengers can seek guidance, complementing information available online.

Its initial English and Spanish capabilities serve a different role from an airport website that travellers can consult before departure.

The combination illustrates how assistance can follow passengers through several stages of a journey. Someone might research facilities at home and later ask for directions inside the terminal.

The October website award recognises the broader digital service, while Bridget forms one part of LaGuardia’s passenger information offering.

San José Reports More Than 13,600 Conversations

San José Mineta International Airport’s virtual assistants have handled more than 13,600 passenger conversations since their introduction earlier in 2026.

Technology provider LiveX reported the figure on 5 November. It also reported approximately 95% question resolution and an average user rating of 4.6 out of five.

The assistants accept spoken questions, display interactive maps and let passengers transfer directions to their phones using QR codes.

Placement appears to influence use. LiveX reported that an installation near Gate 24 attracted about twice the engagement of another positioned along a busy walkway.

These provider-reported results describe activity within the deployment. They offer an early view of how passengers use the service in different terminal locations.

Birmingham’s BABS Handles Routine Questions Around the Clock

Birmingham Airport’s BABS assistant completed its first year with more than 220,000 customer interactions and over 780,000 messages.

The airport published the figures on 15 October 2026. Developed with Hello Lamp Post, BABS provides information through touchscreens, QR codes and passengers’ own devices.

Its coverage includes check-in, security, baggage, parking, lounges and accessibility facilities, alongside live travel information.

The airport says handling routine questions gives employees more time for passengers needing personal assistance. It is also exploring spoken-word functionality.

Birmingham’s interaction totals and San José’s conversation figures cover different periods and definitions. Their respective updates show how each airport is assessing uptake within its own service.

Boston Adds Multilingual Holographic Guidance

Boston Logan introduced Amelia in September 2026, combining a life-sized digital avatar with directions and live mapping.

Passengers can ask about gates, baggage collection, restaurants, shops and lounges. Reported capabilities include support for up to 40 languages, security waiting-time information and access to live customer-service assistance.

The language range could help overseas visitors navigating an unfamiliar terminal. Touchscreen access provides another way to interact when speaking aloud is inconvenient.

Boston’s deployment adds to the variety of interfaces airports are testing, with each offering different ways to reach information during a journey.

Accurate Information Will Determine Everyday Value

The next stage for airport AI assistants involves keeping maps and answers aligned with changing terminal operations.

Gate changes, construction and altered facilities require dependable updates. Passengers also need a clear route to employees when a question becomes more complicated.

For travellers, the benefit is practical. A useful assistant can locate a lift, identify a nearby restaurant or explain a transfer route at the moment the information is needed. Continued use will depend on how consistently those answers match conditions on the ground.

 

For more travel news like this, keep reading Global Travel Wire 

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