Colliers has strengthened its international hospitality consultancy capabilities with the appointment of Carmen Paz as Project Management Director, a strategic move designed to enhance the company’s hotel project management, technical consultancy and lifecycle advisory services across global hospitality markets.
Carmen Paz joins the Colliers Architecture team with responsibility for overseeing the technical and operational development of hotel projects from initial feasibility assessments through final delivery. Her role will focus on hotel lifecycle consultancy, technical coordination, cost estimation and project management support for operators, investors and hotel owners.
The appointment reflects growing demand within the hospitality industry for highly specialised technical expertise as hotel developments become increasingly complex, investment-driven and operationally integrated.
Carmen Paz Brings Two Decades of International Hospitality Experience
An architect trained at the Higher Technical School of Architecture of Madrid (ETSAM), Carmen Paz brings more than 20 years of experience in international hotel project management to Colliers.
Throughout her career, she has led more than 50 hotel developments across nine countries, representing approximately 9,500 hotel rooms across multiple hospitality categories ranging from midscale to luxury properties.
Her portfolio includes hotel openings, large-scale refurbishments, repositioning strategies and operational integration projects within highly demanding international environments. Multidisciplinary project teams and technical coordination across owners, investors and operators have consistently formed a core part of her leadership responsibilities.
The extensive global experience she brings is expected to strengthen Colliers’ ability to support increasingly sophisticated hospitality developments across international markets.
Colliers Expands Technical Consultancy Services
Before joining Colliers, Carmen Paz held senior project and construction management responsibilities at Minor Hotels International, overseeing hospitality developments throughout Northern Europe.
In that role, she managed cost estimation, construction planning, project execution and final asset delivery while ensuring coordination between design teams, operational stakeholders and construction partners.
This operational and technical background is expected to reinforce Colliers’ hospitality consultancy model, which increasingly focuses on integrated advisory services spanning feasibility analysis, lifecycle planning, technical due diligence and hotel operational support.
At Colliers, Carmen Paz will contribute to a consultancy framework designed to support hospitality assets throughout every stage of development, from early concept planning through operational delivery and long-term repositioning strategies.
Hospitality Sector Demands More Technical Expertise
The appointment comes at a time when hotel investors and operators are placing greater emphasis on technical precision, lifecycle management and operational efficiency within hospitality developments.
Global hotel projects have become increasingly sophisticated due to evolving guest expectations, sustainability targets, technological integration and rising construction costs. As a result, demand for multidisciplinary consultancy teams with specialised hospitality expertise continues growing across international markets.
Colliers has indicated that integrating advanced technical project management capabilities into its hospitality division strengthens the firm’s ability to provide higher-value advisory services tailored specifically to the hotel sector.
The company’s consultancy approach now combines strategic investment analysis with operational and architectural expertise, allowing hotel projects to be managed more cohesively throughout their lifecycle.
Colliers Reinforces Leadership in Hospitality Advisory
Colliers Architecture Managing Director Mariano García Montenegro stated that the company now fully incorporates the technical capabilities required for hotel development throughout the entire lifecycle of hospitality assets.
This integrated structure positions Colliers to provide enhanced support to investors, operators and owners seeking specialised technical consultancy alongside broader strategic advisory services.
Laura Hernando, Managing Director of Hotels and incoming CEO of Colliers Iberia, also highlighted the increasing importance of multidisciplinary technical teams within modern hospitality consultancy.
According to the company, Carmen Paz’s experience significantly strengthens Colliers’ ability to deliver differentiated advisory solutions that combine technical expertise with operational understanding and strategic project planning.
The expansion of hospitality-focused technical services reflects broader industry trends where hotel owners and investors increasingly require integrated consultancy models capable of aligning financial, operational and architectural objectives.
Hotel Lifecycle Consultancy Gains Industry Importance
The hospitality sector continues evolving rapidly as developers, investors and operators focus more heavily on long-term asset performance, operational sustainability and guest experience optimisation.
Lifecycle consultancy has therefore become increasingly important within global hotel development strategies. Technical planning now extends beyond construction and design into areas including operational efficiency, refurbishment planning, sustainability compliance and long-term asset repositioning.
Colliers’ decision to strengthen its project management and technical consultancy division demonstrates the growing importance of specialised expertise within the hospitality investment landscape.
Industry analysts note that integrated consultancy services capable of supporting hotel assets throughout their operational lifecycle are becoming a major competitive advantage within the global hospitality advisory market.
Colliers Positions for Future Hospitality Growth
The addition of Carmen Paz signals Colliers’ broader commitment to expanding its hospitality advisory capabilities while responding to increasing global demand for technically driven consultancy solutions.
As hotel investment activity continues growing across Europe and international markets, firms capable of combining technical precision with strategic hospitality expertise are expected to play an increasingly important role in shaping future hotel developments.
With Carmen Paz now leading project management and technical consultancy initiatives, Colliers is positioning itself to deliver stronger support across international hospitality projects while reinforcing its standing within the global hotel advisory sector.
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