Hilton is accelerating its luxury and lifestyle expansion across Asia Pacific with three new hotel signings in Thailand and the Maldives, strengthening its exposure to some of the region’s most important leisure and cultural destinations.
The agreements cover Andamanda Voyage, Curio Collection by Hilton in Phuket, a 65-room Tapestry Collection by Hilton hotel in Chiang Mai, and Coco de Mer Maldives, Tapestry Collection by Hilton. Together, the projects advance Hilton toward its ambition of surpassing 250 luxury and lifestyle hotels across Asia Pacific.
Hilton says demand for distinctive, experience-driven accommodation is supporting the expansion of Curio Collection and Tapestry Collection across Southeast Asia. Both brands allow hotels to develop individual identities while operating within Hilton’s international commercial and loyalty ecosystem.
The strategy also aligns with changing tourism priorities in Thailand and the Maldives, where authorities are increasingly focusing on tourism value, sustainability and stronger visitor experiences.
Phuket gains its first Curio Collection resort
Andamanda Voyage, Curio Collection by Hilton is scheduled to open at the end of 2026 with 246 rooms inside Phuket’s Andamanda Waterpark complex in Kathu District.
The resort will mark Curio Collection’s debut in Phuket and provide guests with direct access to the development’s retail and dining areas. Its central position also places travelers within reach of Phuket Old Town, Patong, Karon and other major visitor attractions.
The location creates a different proposition from the island’s traditional beachfront resort model.
By combining accommodation, entertainment, restaurants and nearby shopping, Andamanda Voyage could appeal strongly to families and leisure travelers seeking multiple experiences within one holiday environment.
Phuket’s hospitality development is also occurring as Thailand places greater emphasis on sustainable tourism.
The island hosted the Global Sustainable Tourism Conference in April 2026, bringing together more than 660 delegates from 60 countries and strengthening its role within Thailand’s responsible tourism strategy.
Meanwhile, the Tourism Authority of Thailand has shifted its wider 2026 strategy toward “Value over Volume,” prioritizing quality, meaningful experiences, sustainability and stronger tourism revenues rather than focusing solely on arrival numbers.
Chiang Mai lifestyle hotel targets cultural travelers
Hilton’s second Thailand signing will bring Tapestry Collection to Chiang Mai for the first time.
The planned 65-room property will occupy a heritage building in the city’s historic Old Town. The concept will draw on northern Thai architecture, locally inspired food and Chiang Mai’s strong cultural identity.
Its location provides convenient access to temples, walking streets, traditional markets and other attractions, making the hotel particularly relevant for visitors interested in heritage and locally rooted experiences.
The development also fits Chiang Mai’s expanding role in Thailand’s sustainable tourism agenda.
In May 2026, the Tourism Authority of Thailand positioned the “Chiang Mai Prototype” as a northern model for sustainable destination development. The initiative aims to improve tourism standards, strengthen local businesses and build sustainability throughout the tourism supply chain.
For travelers, this creates a hospitality environment increasingly focused on local food, wellness, culture, community connections and responsible tourism.
Maldives welcomes first Tapestry Collection resort
Hilton is also introducing Tapestry Collection to the Maldives.
Coco de Mer Maldives, Tapestry Collection by Hilton is scheduled to open in June 2027 with 75 rooms. The resort will sit approximately 25 minutes by speedboat from Malé, offering relatively convenient access from Velana International Airport.
Planned facilities include dining concepts, a wellness center, sea-sports facilities and pickleball courts.
Its proximity to Malé could become an important selling point. Many Maldives resorts require longer speedboat journeys, domestic flights or seaplane transfers, while Coco de Mer’s location may make shorter premium holidays easier to arrange.
The opening comes as Maldives tourism demand remains strong.
The country welcomed its one millionth visitor of 2026 on June 21 and continues to target 2.5 million tourist arrivals for the full year. The government has also started building momentum toward Visit Maldives Year 2027.
Lifestyle hotels strengthen destination spending
Hilton’s three signings highlight a broader hospitality shift across Asia Pacific.
Travelers increasingly expect hotels to provide distinctive architecture, local food, wellness, entertainment and cultural connections rather than standardized accommodation alone.
That trend can also benefit destination economies.
New hotels generate demand for employees, restaurants, transportation, excursions, local suppliers and tourism services. Lifestyle properties can deepen those connections when they incorporate regional design, cuisine and experiences into their guest offering.
For Hilton, Phuket, Chiang Mai and the Maldives provide three different opportunities: an entertainment-focused resort, a heritage-centered city hotel and an accessible premium island retreat.
Together, they demonstrate how Hilton’s Asia Pacific growth strategy is becoming increasingly diverse and experience-led.
As Thailand moves toward higher-value sustainable tourism and the Maldives prepares for another major tourism year, Hilton’s expanding lifestyle portfolio places the company directly within two of Asia’s most competitive hospitality markets.
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