Alpine Escapes Surge: Switzerland and France Lead Europe’s Shift Toward Active Coolcation Travel
European summer leisure patterns are undergoing a fundamental transformation as holidaymakers swap sweltering coastal heatwaves for temperate high-altitude regions. Official tourism statistics and regional transport data highlight a major rise in “coolcation travel”—a movement defined by tourists choosing moderate northern and alpine climates for active outdoor recreation over traditional sun-seeking beach holidays. Data released by […]