European Hotels |

Rome and Berlin Hotels Embrace AI Technology as Europe Tourism Booms in 2026

Martina / September 14, 2026

Hotels across Rome, Berlin and other major European destinations are accelerating investment in artificial intelligence, cloud platforms and automated services as tourism demand rises in 2026. Properties are using digital systems to simplify check-in, coordinate housekeeping, manage room prices and personalize guest communication. Smart-room technology is also helping operators control energy use while responding faster […]

Rotana’s European Hotel Empire Expands as Russia, Bosnia and Türkiye Grow While UK Plans Signal Bigger Western Push

Rotana is steadily building a larger European hospitality presence, with operating hotels in Russia, Bosnia and Herzegovina and Türkiye creating an established regional platform while ambitious plans for Greater London could eventually give the UAE-born hotel group its most significant foothold in Western Europe. The strategy reflects a broader transformation for Rotana. What began in