Elegant Hotels of the World Launches Global Luxury Rebrand to Boost Visibility, Distribution and Direct Bookings
Elegant Hotel Collection has transitioned to Elegant Hotels of the World, marking a significant repositioning for the HotelREZ-powered luxury soft brand as it seeks greater international visibility, stronger distribution and improved commercial performance for independent hotels. The rebrand represents more than a change of identity. It introduces a broader global positioning designed to help boutique […]