Human expertise remains a powerful influence on holiday bookings despite the rapid adoption of artificial intelligence across the travel industry. A North American survey commissioned by small-group adventure company Explore Worldwide found that 78% of travellers were more likely to reserve a holiday when experts with direct destination experience created the itinerary. The findings suggest […]
WestJet Vacations has introduced a self-serve cancellation capability for travel advisors, expanding digital booking management and reducing dependence on traditional support channels. The feature is integrated into the WestJet Vacations Agent Portal and gives eligible advisors greater control over routine booking cancellations. Instead of relying exclusively on telephone assistance, advisors can complete qualifying cancellation requests
Hilton has officially launched its 2026 Travel Advisor Appreciation Booking Incentive Contest, offering travel professionals worldwide the opportunity to earn Hilton Honors Points while driving hotel bookings and supporting global tourism growth. The initiative, running through August 31, 2026, highlights the critical role travel advisors play in shaping the hospitality industry and connecting travelers with
