HBX Group is strengthening its support for travel professionals with the evolution of Bedsonline into Bedsonline+, a more connected travel platform designed to help advisors search, compare and build trips more efficiently. The enhanced solution combines accommodation, experiences, transfers, car rental and technology-driven tools in a single environment, giving travel advisors a broader set of resources to manage increasingly complex customer journeys.
The development comes as travel professionals face growing expectations from customers who want personalised itineraries without sacrificing convenience or speed. Bedsonline+ has been positioned as a B2B travel solution that combines global inventory with smart data insights and AI-powered travel technology, allowing advisors to spend less time navigating separate systems and more time tailoring trips for their clients.
Bedsonline+ Expands the Travel Product Portfolio
The upgraded platform provides access to a substantial range of travel products. According to HBX Group, Bedsonline+ offers access to more than 300,000 hotels, 23,000 experiences, over 9,000 transfer routes and more than 150 car-rental suppliers across 170-plus countries.
Bringing these services together allows travel advisors to build itineraries that extend beyond hotel bookings. Accommodation can be combined with transfers, activities, experiences and mobility services, creating a more connected booking process for both advisors and their customers.
The approach also reflects a wider change in travel distribution, where customers increasingly expect travel professionals to provide complete journeys rather than individual travel components.
AI Becomes Part of the Booking Journey
Artificial intelligence is one of the major elements of Bedsonline’s latest development.
In March 2026, HBX Group announced that the Bedsonline booking engine had been transformed with AI integrated into its operating layer. Rather than simply presenting inventory, the platform was designed to analyse booking intent and performance signals to help advisors identify more relevant options.
The company said the AI capabilities were intended to help advisors work faster, make more informed choices and deliver a smoother experience to their customers while retaining the personal expertise that travel professionals bring to the booking process.
HBX Group also outlined a broader 2026 roadmap covering improvements in areas such as search, cross-selling, recommendations and decision-support tools.
Designed Around the Needs of Modern Travel Advisors
The evolution to Bedsonline+ reflects the changing role of travel advisors.
While travellers have access to an enormous amount of information online, organising that information into a practical and personalised itinerary can still be complicated. Advisors need to compare accommodation, experiences, transport options and other services while considering factors such as budget, preferences and timing.
Bedsonline+ has been designed to address that challenge through a combination of broad inventory, intuitive booking tools, data insights and AI-supported search.
For advisors, the objective is not simply to provide more choices but to make those choices easier to navigate.
Connecting Accommodation with Experiences and Mobility
The platform’s broader product mix also gives travel advisors more flexibility when building complete itineraries.
Alongside its hotel inventory, Bedsonline+ includes experiences and activities, transfers and car rental. This allows advisors to combine multiple elements of a journey within one booking environment instead of managing each component through separate platforms.
That connected approach is particularly relevant to personalised travel, where the value of an itinerary can depend as much on what happens between hotel stays as on the accommodation itself.
A Stronger Digital Role for Travel Advisors
HBX Group’s investment in Bedsonline+ also highlights how technology is changing the B2B travel distribution landscape.
The company has increasingly focused on using technology and data to connect travel supply with professional sellers. In April 2026, HBX Group also introduced Agent Radar, a weekly insights feature using proprietary data to help travel advisors monitor changes in demand.
The development of Bedsonline+ therefore fits into a wider strategy in which advisors are supported not only with booking inventory but also with information and digital tools that can help them respond to changing customer demand.
Global Reach with a Travel Advisor Focus
HBX Group’s global scale gives Bedsonline+ an extensive supply base from which advisors can build international itineraries.
The company describes Bedsonline+ as a global travel partner for modern advisors, backed by its wider B2B travel technology marketplace. The platform’s reach across hotels, experiences, transfers and mobility gives advisors the ability to work across different destinations and travel styles from one environment.
Recent developments have also demonstrated the growing role of Bedsonline within HBX Group’s distribution strategy. In September 2026, HBX Group announced the global expansion of its partnership with Virtuoso, giving Virtuoso member agencies worldwide access to Bedsonline’s accommodation, transfers, experiences and mobility portfolio.
What Bedsonline+ Means for the Future of Travel Booking
The development of Bedsonline+ comes at a time when technology is becoming increasingly important to the work of travel advisors. AI-powered search, broader inventory and integrated booking capabilities are changing how professionals discover and package travel products.
Yet the platform’s positioning does not remove the role of the advisor. Instead, HBX Group has presented technology as a tool that can support professional expertise by reducing friction in the search and booking process.
For customers, that could mean more personalised itineraries and a smoother path from initial planning to final booking. For advisors, it could provide more time to focus on understanding travellers and creating experiences that match their individual requirements.
Looking Ahead
Bedsonline+ represents HBX Group’s broader push to make travel distribution more intelligent, connected and advisor-focused. By combining a large global inventory with AI-powered search, data insights and multi-service booking capabilities, the platform is moving beyond the traditional role of a hotel booking engine.
As travel becomes more personalised and the volume of available choices continues to grow, tools that help advisors work efficiently could become increasingly important. Bedsonline+’s evolution shows how B2B travel technology is adapting to that reality — using AI and connected inventory to support the human expertise that remains central to professional travel planning.
