Global marketing and communications agency FINN Partners has announced the appointment of Kim Sizemore as Head of Integrated Media. Operating from the firm’s global network, Sizemore steps into the executive role to direct integrated media strategy and operations across the agency’s extensive worldwide client base, spanning travel, health, education, technology, financial services, and consumer sectors.
In her new position, Sizemore will lead FINN’s integrated media strategy across planning, investment, media buying, and measurement. Her executive focus centers on unifying cross-channel communications, connecting paid and earned media, and driving data-driven campaign innovation for national destination marketing organizations, international hospitality brands, and global tourism boards.
Enhancing Travel and Destination Marketing Operations
The appointment strengthens FINN Partners’ global travel and lifestyle practice, which serves tourism boards, hotel collections, airlines, cruise operators, and regional destination promotion agencies around the world. As travelers increasingly rely on multi-channel digital journeys—combining social discovery, search engine navigation, streaming content, and travel platform reviews—destination marketers require connected media strategies to convert wanderlust into direct visitor bookings.
In her executive capacity, Sizemore will focus on dismantling siloed workstreams that often hinder campaign effectiveness in traditional marketing frameworks. By harmonizing media strategy with creative production, public relations, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Search Engine Marketing (SEM), and content development, the agency aims to deliver streamlined, high-impact campaigns for regional and international tourism partners.
Agency leadership emphasized that aligning media placement directly with creative messaging and performance measurement enables travel brands to navigate evolving consumer behaviors efficiently. Utilizing data analytics, emerging technology platforms, and artificial intelligence, the integrated media practice plans to optimize audience targeting and maximize economic return on destination marketing investments.
Decades of Expertise in Creative Media Strategy and Brand Building
Sizemore brings extensive industry experience to FINN Partners following an 18-year tenure at independent creative agency Wieden+Kennedy, where she served as Group Director, Media and Communications Strategy. During her career, she built high-profile media initiatives for major consumer brands, tech platforms, and entertainment properties, including multi-year national Super Bowl campaigns and strategic partnerships with major sports leagues.
Significantly for the travel and destination marketing sector, Sizemore previously spearheaded long-running integrated marketing campaigns for state tourism promotion organizations, including Travel Oregon and regional destination authorities. Her track record in destination marketing demonstrates a deep understanding of how storytelling, localized cultural messaging, and strategic media placements intersect to drive regional tourism growth, increase visitor spend, and stimulate local economies.
Executive leadership at FINN Partners noted that her combination of creative ambition, platform knowledge, and measurement rigor equips the firm to elevate its integrated marketing capabilities across global travel hubs and commercial sectors.
Modernizing Agency Models for International Tourism Promotion
Sizemore’s transition to FINN Partners reflects broader shifts across the global communications and tourism marketing landscapes. As destination management organizations (DMOs) and hospitality enterprises face rising digital media costs and fragmented audience attention, public relations firms are increasingly integrating full-service media buying, search strategy, and performance analytics alongside traditional earned media outreach.
Commenting on her new role, Sizemore highlighted that independent agency structures provide the agility required to build customized, unconstrained media solutions that prioritize business impact and measurable destination growth over rigid channel siloes. Creative leadership within the firm echoed this perspective, noting that top industry talent favors agile environments where holistic problem-solving and cross-channel innovation take precedence.
Founded in 2011, FINN Partners has grown into one of the world’s largest independent full-service communications agencies, employing more than 1,300 professionals across 38 offices in North America, Europe, Asia, and the Middle East. By reinforcing its integrated media infrastructure, the agency continues to expand its capacity to support destination recovery, sustainable tourism promotion, and international travel growth.
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